If you are considering names for an online store, in this guide we help you find the best one. We are going to review the importance of store names, tell you how to create an attractive and memorable one, and bring you inspiration with examples. Let’s do it!
The importance of store names
The names for an online store are a central point of the business because they work as a presentation. They are the gateway to the brand and this entails many responsibilities.
The word or phrase that compose it must generate a connection with the public and be memorable to persist in the imagination of customers.
In this article we go through each of these points in depth. In addition, we bring you a free tool, tips and examples to create the name of your store. Let’s keep going!
How to choose a name for your store
The creation and choice of the name is one of the pillars of the . In the process of building a brand, the way we call it adds value to its identity. In addition, it can significantly contribute to becoming a recognized and memorable brand.
Next, we are going to see all the elements that must be taken into account to create names for an online store.
Know your target audience well
When creating a brand, one of the first steps is to understand who your target audience is. That is, knowing the group of people to whom the business, a product or a campaign is directed.
Also called target, this set brings together a series of sociodemographic characteristics, such as age range, purchasing power or level of education. The idea is to think, based on these features, what products or services they are looking for in order to offer them.
Understanding who your brand works for goes a long way in creating attention-grabbing store names.
🎯 Bonus tip! To continue delving into this, we invite you to read these keys to know and get closer to your .
2 methods to activate creativity
If you are in need of inspiration to create store names, we advise you to try a name generator. These tools work like word mixers that, through an algorithm and the data you include, provide you with suggestions and combinations.
From this, you can find an excellent way to call your business, or find original ideas that will serve as a trigger to finish defining the name for your store.
At Tiendanube we have developed a free name generator that is very easy to use to help you take the first steps.
In a matter of seconds you will have dozens of , based on the keywords that define your business and the sector you work in.
Another effective method to find great names for an online store is the famous brainstorming.
This system activates and enhances creativity to find solutions. Every brainstorming session tries to create a relaxed atmosphere for new ideas to emerge.
Although you can carry out this procedure freely or guided, our recommendation is to establish some guidelines that can help thoughts flow.
To do a guided session you need to have at hand keywords that are associated with your brand. It can be about what you want to transmit with your venture and also consider your .
Use post-its, picture cutouts, whiteboards, sheets, markers and other teaching materials to play with the ideas that come up: this visual support encourages originality! Try to avoid distractions and arrange everything in the space so that the session is as productive as possible.
Check that the name is available
After trying out the free generator and doing a brainstorming session, you probably have a list of store names. Excellent! Now it is necessary to see if the name is available for registration.
On the Argentina website you can .
Tips for creating names for an online store
We continue with this guide to come up with great names for an online store. We share infallible tips to choose it. Follow these tips to decide between your finalist options!
Memorable
One of the main objectives of having a word or phrase to call your business is that people remember it.
To put it to the test, you can name all the options in a row to an acquaintance and then ask them which one they remember. You can even reconfirm it by asking again hours and, why not, days later.
short and simple
Avoid long or difficult to pronounce names. They are likely to be less memorable, as well as making it difficult to find a domain and hosting with your brand name.
Finally, if you plan to include it in the , coming up with names for brief stores, more than advice, is almost essential.
Here is a good example to illustrate:
Article
timeless
We are sure that you want your business to be successful for a long time. Therefore, your name should not depend on something temporary or tied to a circumstantial event.
Choosing names that reference specific memes, jokes, or topics may seem smart at first. But, over time, they usually fall by the wayside.
business related
To facilitate the identification of the public with your brand, it is recommended that the name be related to the segment of your products and your market niche.
For example, if you are going to sell, you can add a descriptive drop to the name. The scheme could be “ + crafts”.
No negative associations
There may be words or expressions linked to negative circumstances. It is a good practice to avoid it, so that your brand is not related to them.
To do this you can Google the names for stores you are considering and analyze the results. We also recommend doing the exercise on Facebook or Twitter search engines.
Types of names for an online store with examples!
In this section we are going to dedicate ourselves to analyzing each of the types of naming. Ready to find the name for your online store? Let’s go!
identification
Naming or referencing your audience is a great way to grab their attention and stay present.
- Examples of brands with identifying names: Forever 21
Related to the item
For this type of online store names it is necessary to select key words and ideas of the particular niche. Thus, just by reading or listening to it, the client can understand what that business is dedicated to.
- Examples of brands with names related to the item: Paketin or Chimi.
Own names
Whether they are names, surnames or nicknames, these words or phrases can work very well commercially.
Say them out loud to analyze their musicality and understand if they are simple and memorable. Remember that they should not be complex or difficult terms to write.
- Examples of brands with their own names: Vilma Nuñez or Las Oreiro.
Neologisms
Neologisms are words or expressions created in a language. They occur from compositions of ideas or derivation of terms that already exist.
It is another type of name for an online store and has the great advantage that, since it is something invented, the word will be unique.
- Examples of brands with neologisms: Tiendanube, Netflix, Wii or Tupperware.
Acronyms and acronyms
They are initials or abbreviations of other words. They have the benefit of being very short and therefore often catchy and memorable.
- Examples of brands with acronyms and acronyms: H&M, IKEA or HP.
nod to expressions
Following the line of inventiveness, there are store names that play with creativity to wink at common expressions.
- Examples of brands with nods to expressions: This is Merry Christmas or Wok to walk.
Now that we go through the ideas to choose the name of your store, the types and our tips, we hope you already have yours!
If so, the next step is to register and . In this way, you will have the web address of your site to be able to use it in your online store.
If you have a Tiendanube you can show your own domain so that your brand receives all the attention. This contributes to building a solid branding and being present in the memory of customers.
Create your online store!
And that’s not all! In the next section we prepare a list of names for a clothing store, since it is one of the most popular items in the .
Bonus: list of names for online clothing stores
According to NubeCommerce, our specialized report on the e-commerce industry, the cloud store segment with the highest annual turnover in 2021 was clothing. We mention it because, obviously, it is a very relevant item.
This is why we focused on this segment and prepared a list of names for online clothing stores. If you’re still deciding what to call your fashion startup, check out these ideas!
- fashion workshop
- jean selfie
- urban store
- vintage store
- Casual fashion
- cool fit
- whole look
- candy top
- creative
- indigo jeans
- fashion boutique
- boutique wardrobe
- in my DNA
- whims
- chic
- floral style
- orange store
- Label
- Fashion 2.0
- mimi fashion
- flash garments
- I undertake
- Violet
- chic clothes
- beautiful fashion
- millennial
- my showroom
- style hanger
- dressed in honey
- what do i wear
- Sporty
- medal style
- Victory
- fit-style
- the clothes bazaar
- colored
- point and fashion
- fashion design
- My design
- hippie life
- Organic
- green-fashion
- cool look
- Magnolia
With these names for clothing stores, we hope you have found one that you love for your business!
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Now we come to the end of this detailed guide to choosing names for an online store. We hope that it has helped you to find a magnificent one, that reflects the identity of your business and helps it to grow more every day.
With the name of your business, it’s time to take the entrepreneurial leap! We invite you to put your brand in the spotlight by selling through your own virtual store. Try our !
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