How to make an effective landing page

If you are an online business owner, you must know how to create good . It is an online marketing strategy to attract new customers and traffic to your site. In this article, you will learn how to make a landing page and get additional tips on how to optimize it.

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What is a landing page?

A landing page, also called a landing page, is a static web page that focuses on getting potential customers through a specific action. It can be a single standalone page that links to your main site, or it can be integrated as part of the website.

The focus of a landing page can vary depending on your type of business. The most common landing pages entice people to sign up for a free trial, weekly newsletters, or add products to carts and wish lists.

Why do you need a landing page?

The home page of a normal website can be cluttered with menus, posts, links, sidebars, and more. Having a landing page is beneficial for your business as the focus is on one simple action: conversion.

For example, as we scroll down the home page of , all attention is on a clear value proposition and call to action. We are encouraged to use Google Docs services when it comes to creating documents online.

A landing page increases the response rate of your visitors, incentivizing the main action you want them to take. On average, the conversion rate is 2.35%, and the top 10% of companies have three to five times that.

Your marketing efforts, ad spend, and social media outreach will bring better results if you direct them to a highly effective landing page when appropriate.

How to make a high converting landing page

To create a landing page, you must follow these steps:

1. Define your goal
2. Write a value proposition
3. Create a call to action
4. Opt for a site builder or CMS like WordPress
5. Choose the theme or template
6. Create page content

Let’s start with the first.

Define your goal

Depending on your type of business, you need to decide which action will be most effective for your landing page.

What is your ultimate goal? Do you want visitors to make a purchase, sign up for a monthly subscription, or download an app?

To accomplish that goal, you’ll need to break it down into smaller goals. You can encourage people to sign up for a 30-day free trial, get a free eBook, weekly newsletter, or discount coupons.

For example, the landing page of directs you to sign up and use their free version. However, you will hear commercials between songs. If you want a smooth listening experience, you will need to subscribe to their premium plans.

Know your audience and keep them in mind at all times. Analyze your target user and his behavior. Define the average user and put yourself in their place. What do you need?

Your landing page should be focused on optimizing for that conversion rate goal.

Write a clear value proposition

Next, you need to be clear with the benefit of taking the specific action. Don’t generalize with things like “A better solution for you” or “You will find happiness.”

Be brief, powerful and specific. The message should be clear. If necessary, add a simple slogan at most, as long as it is compatible with the main value proposition.

Going back to Spotify as an example. They use the slogan “Music for everyone” with the addition of “Millions of songs. You don’t need a credit card.” Spotify’s value proposition is to provide music for everyone. The benefits are its vast collection of songs and that you can listen to them for free.

Create a call to action (CTA)

Each landing page must have a visible, clear and understandable call to action. It is the key element that guides visitors to the next step or required action.

Whether it’s a button or a form, make it stand out and easy to click. Use bright colors in contrast to the main color of the landing page.

You should include actionable text that is short and clear, with a font size that is visible enough.

Make sure any images or design elements you add are compatible with the main call-to-action and don’t distract.

Here are some examples of commonly used CTAs:

• Subscribe to our newsletter
• read more articles
• Start
• Buy now
• Free Trial

Once you’ve created a design, it’s time to create your landing page.

How to make a landing page with Zyro

With the , you can create a standalone landing page for free. As well as being a quick and easy solution, the platform is also optimized for creating stylish and highly convertible landing pages.

You don’t have to start from scratch, as there are , ready for you to choose from. They are also SEO friendly, so you won’t have to worry about ranking low in the SERPs.

The is also useful for gathering information such as where to place CTA buttons and lead information. If you’re having trouble creating the content, it can help you create copy that you can use on your landing page.

You can also integrate with social media platforms for better visibility, but you’ll need to switch to Zyro’s.

These are the steps to follow to make a landing page with Zyro:

1. then choose one .
2. Customize your landing page. click on add item and insert buttons, images or CTA texts using drag and drop.
3. get one preview of the site on desktop and mobile, making sure the design is perfect for both.
4. Once you’re satisfied with the results, press publish website to start your landing page.

How to create a landing page in WordPress

If you already have a WordPress website and decide to attach a landing page to it, follow these steps:

1. In your WordPress dashboard, hover your mouse over pages and select add new. Or you can simply choose to edit your homepage.
2. Click on the button + in the upper left corner of the block editor. Insert the design elements of your landing page: title, cover, texts and buttons.
3. Post the landing page and return to your control panel.
4. hover over Appearance and choose Personalize. Choose Home Page Settings and choose static page. Set the landing page as the homepage. Make sure you have a blog page made for your posts.

Additional tips for a professional landing page

Once you’ve launched your landing page, you can be sure it will convert. Here are a couple of tips on what to do next:

Set up Google Analytics to track conversions

is a great way to set goals for your landing page. You can track your performance by looking at conversion rates.

The tool has a reporting system that can help with the process, such as:

Use to get information that you can use for brainstorming sessions on how you can optimize your landing page.

A/B test for your landing page

If you have a few versions of landing pages, you can compare them with a . It can help you decide which designs to keep.

has an A/B testing tool that is integrated with Analytics and allows you to run multiple versions of the same web page. It’s quick and easy to set up, as experiments can be started with just a few clicks.

Change the colors and positions of the buttons, or use different calls to action and see if you can get more conversions. On top of that, if you’re losing visitors, Google Optimize can help you uncover the cause by digging deeper into your Analytics data.

You can also check if your landing page builder has a built-in A/B testing feature. Or, if you use WordPress, you can use a free plugin like .

conclusion

A landing page is a page on a site or a stand-alone web page that has the goal of converting visitors to take a desired action, such as making a purchase or submitting contact information. It is a must for all businesses.

You can create and run one using a landing page builder like or . Just make sure you have a clear goal, a clear and direct value proposition, and a compelling call to action.

To go one step further than just knowing how to make one landing page, track performance using or one if you have multiple landing page designs. Good luck!.

Deyi is a digital marketing enthusiast, with a background in web design, content creation, copywriting, and SEO. She is part of ‘s SEO & Localization team. In her free time, she likes to develop projects, read a book or watch a good movie.