How to measure the web traffic of your competition? –

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Measuring the web traffic of a page is key in digital marketing, since it is one of the variables that tells us if our strategy is working or needs improvement.

From there, we can establish whether we are well on track towards goals previously defined or if we must implement other actions that increase it.

But we should not only look at the visits to our digital home. Observing the web traffic of your competition is part of the analysis prior to your Marketing Plan.

I would like to delve into the importance of this and how to measure it and use it for our business. Do you accompany me in this post?

What is web traffic?

Web traffic is the number of visits that come to your website, regardless of their origin and whether it is a single user who enters once or more.

The first thing we see is that it is a quantitative value, which means that we can measure it. This helps us a lot to know the degree of awareness of our brand and to detect which are the strong or weak points of our strategy.

It also tells us about the possibilities we have to capture leads and convert them into customers through our website.

What is the origin of web traffic?

If we stick to , which is the main place where you can analyze the web traffic of your page (“acquisition” section), these are the main channels that it indicates as the source of the visits that come to our website:

Organic traffic: through search engines.
Direct traffic: by typing an exact url of our page.
Social traffic: the one that comes from social networks.
Referred traffic: has its origin in other websites than ours.
Paid traffic and display: they arrive thanks to paid advertisements.
Email traffic: users land on our website from the emails we send.
Several: Miscellaneous sources not mentioned.

As you can see, we have a lot of information to know how far our website reaches in the Internet universe. And, all of this gives us information about the implementation of our digital strategy.

One or several users?

Again, if we go to Analytics we are going to differentiate between two concepts: sessions and unique users.

The sessions are the number of times that any person visits our website.

Users are the total number of people who come to our website. The new users It is these same ones who do it for the first time.

The difference is that the same person can visit our website several times. That is why the number of sessions is usually greater than the number of users.

Now that we have the basics clearer, let’s see how to incorporate the competition’s web traffic into our strategy.

Why is it important to know your competition’s web traffic?

The analysis of your competitors is one of the most important steps you have to take when developing your project. And here, the web traffic of your competition helps you to measure how your digital business is compared to theirs.

Advantages of measuring the web traffic of your competition

As I said in the previous section, knowing your competitors puts you in reference, with respect to them, in your sector.

What advantages do you have if you know your web traffic?

1. Position more keywords

Surely you already know the importance of have keywords of your sector well positioned in search engines, especially Google. The more you have, the more web traffic.

Before measuring the web traffic of your competition you should have a list of those keywords that your potential and current customers use on Google. Thus, when you analyze those of your competitors, you will know which of them are attacking and which are not.

If your competition does not position the keywords, do it yourself with quality.
If you discover that they have used some that you did not have written down, incorporate them into your .

With the tools that I am talking about a few lines below, you will be able to control them over time and keep track of them.

2. Increase your web traffic

This advantage you have is a consequence of the previous point. How many the more keywords you have positioned in search engines, the more likely users will click on them and bring you organic web traffic.

The referral will also be increased by them, since it is easier for them to link to you from other websites, due to the fact that they find you in the first search results.

3. Know where to do Guest Blogging

The Guest Blogging is to write and sign a post with your name to be published on another website. It is very beneficial to do it when you have an online business because it helps you gain visibility and positioning.

Writing a post requires your time and dedication. It demands that you make an effort and, therefore, you do not have to choose any website. There are several parameters that you have to analyze to obtain those benefits and web traffic is one of them.

You will say, “but how am I going to write in the blog of my competitors?”. ☺ Well, in my opinion, this thought is quite conventional. It is true that sometimes you fight for the same clients, but when you join forces with someone in your sector, both win.

You will see that this is very common in Digital Marketing.

Measure the web traffic of your competition and decide where you are interested in writing as a guest author.

4. Improve your content strategy

By analyzing the web traffic of your competition you will also be able to know which are the pages or posts that have the best position. That means they are of interest to your target audience.

Therefore, analyze them and see how you can improve it for your project. In this way, you can create content for your blog that you know is already of interest to the target you are targeting.

Tools to measure the web traffic of your competitors

The time has come to get going. We are going to see what tools you can use to measure your competition’s web traffic, get to know that information that we have been talking about, which serves to improve your strategy and your brand positioning in your sector.

First of all, I want to warn you that we will not be able to use Google Analytics to study the competition. Unless you ask for the access codes and they give them to you, only authorized users have access to it.

That is why we have the need to go to external digital companies.

SEMrush

SEMrush is more than a tool. It is a platform of tools for competitive intelligence.

It has many very interesting utilities that help to know the state of digital presence and that of others, both in its paid version and in the free version. But let’s focus on how to measure your competition’s web traffic with it.

Already with the first glance we see how the web traffic has the site of our hosts. The values are not bad at all! If we continue down the page we find which are the keywords that have the best position and the volume of traffic.

I encourage you to do a test with the website of one of your competitors. You will see the name of others in your sector, if they have paid traffic and what visits they receive and many more details that will interest you.

Ahrefs

Ahrefs is a paid and expensive tool. But I want to bring it to you because, when you know it, you can no longer stop using it. It’s relatively intuitive and the ranking values it gives are exceptional.

To the right of these values gives us the web traffic and the value of the site. We also find the number of keywords it has positioned, the links it receives, the authority of the domain, the page (the home page in this case) and the ranking it occupies within the tool.

Track Analytics

Track Analytics is a free website that allows you to analyze your competition, both on social networks and on the web. In addition, you can also make comparisons with her.

Very interesting for a first analysis or if you are not looking to make excessively deep reports.

Site Worth Traffic

Site Worth Traffic is a super easy and very basic tool that gives you just the value that we are referring to today in this post: the daily, monthly and annual web traffic of your competitors. In addition, it offers some relevant data from the Alexa base, another means of web analytics, currently paid.

Other payment tools

To finish, I want to give you other tools that today are paid (some, in their day, were not) and that offer very useful results to measure the web traffic of your competition and obtain other really useful values.

Some of them I was able to use in their old test versions, but others I couldn’t. That’s why I can’t leave you screenshots of what they look like when you enter them. However, if you are interested, there is a lot of bibliography on Google that you can consult about them.

They are: Alexa, Similar Web, Sistrix, URL Trends.

Tips to improve your web traffic

After analyzing the web traffic of your competition, you already have a good idea of where you have to go with your strategy.

And to add all the information that I am giving you in this post, I would like to give you some final tips so that you can increase the number of visits what do you receive Go for it.

1. Use social networks

Having a website and not showing it to the world is like having a store on the outskirts of the city that no one goes to.

And one of the most efficient and natural ways you have to give visibility to your brand is by using social networks. The first thing you have to do is choose well which are the . And, from there, draw up a strategy that allows you to attract the customers you are looking for to your website.

2. Design a content strategy based on a blog

One of the first benefits of having a blog on your website is that, through it, you give content relevant to your target audience. It is about being able to answer their questions and satisfy their needs. But, in addition, you will achieve two fundamental objectives:

Differentiate yourself from your competition.
Increase your web traffic because your followers will want to read (or consume) the content you have for them.

So don’t hesitate to…