In 2021, Facebook had in Mexico. Due to the number of users, reach and impact, this social network has become an ally for businesses. Therefore, to take advantage of its potential, we created this guide to explain how to post on facebook and get the most out of this platform for your business.
Do you want your business to have more exposure? Using all the tools that Facebook offers you will help you attract the right people. That is, those people who are going to be interested in your brand and, therefore, willing to buy your products or services.
I invite you to continue reading because throughout this installment you will learn how to post on facebook. From how to upload a photo or a video, to how to publish a job offer or an article for Facebook Marketplace. Ready, Set, Go!
Types of posts on Facebook
There are different content formats on Facebook, but the most common types of posts are:
- Text
- Photos
- Videos
- external links
- live video
- live video events
- stories
- reels
- Marketplace Ads
Let’s see a brief description of each one and how to publish them using a very simple Facebook tool, known as Creator Studio.
Text
It is the most basic and simple type of publication within Facebook, since it only includes plain text. It can be used to inform or invite your audience to take a certain action.
As you can see, Creator Studio’s own text editor shows you the total number of characters you have available, the total number of accounts you can mention and the total number of hashtags you can use.
Photos
Photos or images are among the most popular and effective content on the platform, as they allow an idea to be communicated effectively, without using so many resources.
To publish from Creator Studio, you just have to write a small descriptive text and add a photo by clicking on add photo.
Videos
Videos are content that generates a lot of interest from the audience, especially if they are fun, entertaining or informative. You can take advantage of them for your business.
Like the photographs, and next to the previous button, you can choose to upload a video by clicking on add video.
external links
External links are links to other websites outside of Facebook, such as newspaper stories, YouTube videos, or your online store. You can use this feature strategically to drive traffic to your business, but don’t abuse it.
To add a link you can choose whether or not you want to keep the link active. To do this, click Link Preview On or Link Preview Off.
live video
Live videos, also known as , are a format that generates a lot of closeness with your audience, since it is a form of direct interaction between them.
To start a live video, clicking To transmit, the same page will take you to a separate section for you to configure the stream. On the other hand, you can also create an event for this live video, as we will see in the next section.
live video event
An event is a great way to invite and remind your audience that you will be doing a live video.
Once you have reached the option Create live videos, you will be able to generate an event for it, through which your audience will be able to receive reminders or notifications.
stories
To interact with your audience throughout the day it is essential that you upload stories. They can be small video clips with or without music, photographs, text whose duration on your profile is only 24 hours.
Stories can be uploaded directly from Creator Studio in the stories section. Start and clicking on add story. The same page will take you to a separate section so you can choose whether you want to create a story with photos or text.
reels
Reels is one of the newest formats on Facebook. Basically, they are video clips with a longer duration than the stories and that remain on your profile, and you can also edit them with one of the filters offered by the platform.
There are a number of requirements that you must comply with before starting to use this tool. It should be noted that it is only possible to upload Reels through the cell phone. There is not yet a function to do it from computers.
Sale Item Ads for Facebook Marketplace
Marketplace ads work like newspaper classifieds. In which you can put on sale products or services that your business offers.
To create an ad you can do it directly in the menu of your account, in the option to create an ad within . Later I will share the steps so that you know in detail how to post one
💡Tip: I invite you to read our guide that will tell you how. You sure learn a lot with her!
What is Facebook Creator Studio?
Using Facebook Creator Studio opens a world of opportunities for your business by allowing you to manage, publish, monetize, control the content you upload in video format and even monitor your Facebook and Instagram pages from one place.
In addition, you can use this tool from your computer or from the comfort of your smartphone through its application. Below I list some other advantages and functionalities that Facebook Creator Studio offers you:
To Facebook
- Upload, create and publish content.
- Receive important news for your business.
- Manage all the content available on your page.
- Obtain statistics based on your interaction and content creation.
- Optimize interaction with your audience.
- Monetize your content.
- Protect your content.
- Download music and sounds for your content.
- Manage your pages easily.
for instagram
- Obtain information on the performance of your publications, photos, videos, stories, IGTV, among others.
- Manage the content you post.
- Visualize statistics in real time to make better decisions.
- Obtain statistics of your audience to know in detail who follows you and interacts with you and your business.
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How to post a photo, image or video on Facebook?
So that you can get the most out of your business through your publications, I recommend you enter the Creator Studio directly. Once there you must follow the following steps.
From your laptop or desktop
- Select the button create post.
- Add your text in the section Post text and links.
- Choose if you want to include a photo, image or a video.
- Decide if you want the link view to stay active or if you want it to be disabled instead.
- Select a specific location (optional).
- Tag your sponsor if you have one.
- Set up the layout of your new post.
- Adjust your privacy settings to control who can see your post on the feed.
- Choose if you want to publish it in real time or if you want to schedule your publication for another day or another time.
from your cell phone
- Enter the section of Publications and click on the top right corner.
- Select the type of posts you want to create. In this case you must click on Photography.
- Select the photo you want to post.
- Add the text with which you want to accompany said image.
- Click on Post.
💡Tip: If you have not yet opened the profile of your business in this social network, here we tell you. Check it out!
How to post an item to sell on Facebook Marketplace?
Before you sell an item on Marketplace, you should know that these listings will be publicly available. In other words, they will be visible to all those people who make up the community within this tool, as well as in the search section and other places both inside and outside this social network.
With that said, follow the steps below.
From your laptop or desktop
- click on Marketplace in the menu on the left of your feed.
- click on create post and then in item for sale.
- Add photos to your publication by clicking add photos.
- Fill in all the details of the item you want to sell in detail.
- Select the button that hides the post from your Facebook friends in case you want only people from Facebook Market to have access to your post.
- click on Post to have your ad show directly on Marketplace.
from your smartphone
- Sign in to your Facebook app.
- At the bottom of the whole you will see an icon under the name Marketplace. Click on it.
- Click on Sell and choose if you want to sell an item, a car or sell or rent a property.
- Fill in all the details of the item you want to sell in detail.
- Select the button that hides the post from your Facebook friends in case you want only people from Facebook Market to have access to your post.
- click on Post to have your ad show directly on Marketplace.
conclusion
I am sure that with the step by step of each and every one of the tools available to you on Facebook you will be able to create a great community for your business and connect with your ideal client.
Do you want to give more visibility to your products? so you can experience first-hand how our platform can make your business grow. Create your online store today quickly, easily and conveniently! 💙
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