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When you start to take your first steps as a blogger, one of the big handicaps that comes your way is how to promote your content.
And it is that, at least when I started working with my own blog, the maxim that “only your parents and your partner read you” was fulfilled.
Therefore, given that the content that I was publishing weekly on my blog was having little success, I began to realize that a determining factor was missing from my blogging strategy: the promotion of my content.
It was then when, researching the different sources available to me, I realized that without a good blog promotion strategynot only would it never reach the more than 40,000 visits it has today, but it would not make me known among other digital marketing professionals.
And it is that, in addition to the traffic, there are other factors of equal or greater importance that will be the consequence of a good promotion of the contents that you publish within your personal or professional blogs.
We will see these later, however, before continuing, I would like to clarify some concepts, so that from the beginning we are clear about what we mean by the concept of “promoting a blog”:
What exactly should we understand by “promoting a blog”?
Before starting advising you on the best techniques and strategies to promote it, I would like to clarify what exactly I understand with this concept.
Personally, I prefer to refer to this concept as “promote blog content”, since, by definition, the foundation or cornerstone of a blog is its content.
For this reason, I want you to be clear that all the advice that I will give you in today’s article will refer to the articles, posts or, in short, content of the blog that you have started or are thinking of starting soon.
A simple example is the following: if you want to spread your content on social networks (remember before), it is obvious to think that sharing the “home” of your blog will not have the same success as content where you show an article where you give tricks to get followers on the same social network.
What is the use of promoting a blog?
These are some of the consequences and utilities of promoting and disseminating your blog and its contents, as well as the services and other categories or sections that you include within your site.
1. Get more web traffic (quality)
As I mentioned before, this is one of the indisputable reasons that lead a blogging professional to spread their content.
And it is that, without attracting qualified and quality traffic, we cannot achieve the other approaches that I will make in the following points.
You should note that I say “qualified traffic” and also “quality traffic”, since you must ensure, through the techniques that I show you later, that your actions are always aimed at attracting users potentially interested in what you offer.
Do you want an example?
If, like me, you have a marketing and social media blog, it is useless to generate very well-positioned content on “the best foods to lose weight”, since you will be able to attract people who are obviously interested in consuming content that is very different from what you offer. as a marketing professional.
Therefore, this will also turn against you, since this user, soon realizing that after reading your article on weight loss, you do not offer any more content on similar topics, will leave your page, returning to do another search for your topic of interest.
This will mean that the time spent on your blog will not be what you expect and, due to this content, the average number of page views of your site will always be 1, something not very favorable in the eyes of Google.
2. Get more Leads
If you have an info product on your blog with which you intend to capture leads and increase your list of subscribers, you should undoubtedly focus all your efforts on promoting the content of your blog.
This will cause you to increase the traffic of your website, as I have just mentioned before, which increases the chances of obtaining leads.
You can not only capture your readers through an ebook, although this is the most common way among most bloggers.
Other types of info products that you can offer to get leads is giving away a template for your WordPress or giving a discount for your next online course.
3. Strengthen your Personal Brand
Especially when you are starting out in this field of blogging, it costs more than we would like to be known and recognized for our work.
For this reason, by carrying out many of the techniques for promoting our content, we will be able, with patience, perseverance and persistence, to properly work our Brand and show our talent and values to other professionals and/or potential clients.
What should you know before creating an effective promotion strategy?
When we are about to start promoting our blog, it is convenient that you stop to think beforehand about the time that these actions are going to take you.
Remember that when you work online, all the time you can optimize is gold, since one of the productivity problems of every digital entrepreneur is the lack of productivity.
Therefore, my advice is that you always apply the famous theorem or Pareto Law of 80/20which comes to say something like:
In any self-respecting strategy, you should try to ensure that 80% of the results you achieve are the result of 20% of the work or effort.
Following this philosophy and applying it to blogging, you should invest 20% to generate your content and 80% of it to promote or disseminate it on the different channels or media.
In this way, you will be ensuring a correct and balanced investment of your time, to achieve the greatest possible effectiveness.
7 ways to promote the contents of a blog
These are some of the tactics or strategies that you could carry out starting today, if you want to take your blog to the next level and thus achieve all the goals you have set for yourself:
1. Make your blog known when there is enough content
One of the mistakes that many bloggers make when promoting their blog is that they start spreading their articles (and the entire blog itself) as soon as they finish writing their first post.
This, although it is the trend that we all want to do, is not the most recommended, since, in case your reader liked that article, they will try to browse other posts on your blog, wanting to read something more about it. that you have written
This feeling of euphoria will soon fade, seeing that you only have that article, making it very likely that you will never visit it again, since you will be giving it a certain feeling of an abandoned blog.
What can I do to fix it?
My advice is that you make your blog known “in society” when you have written at least 3 to 5 articles, so that, in addition to giving your readers the possibility to navigate between them, you can also link them to each other.
This, as you know, will favor the On-page SEO of your website.
2. Create titles and covers that generate expectation
Regardless of the platform where you intend to publicize your content, one of the first actions you should take is to be sure that your article is attractive enough for people to click on it and read it.
This will obviously depend on many factors, but the first is undoubtedly the “card” or business card, that is: the title and the cover image.
These must be attractive and eye-catching enough to entice your reader to enter it.
How can I get it?
The first thing you should achieve is that, by making them attractive and eye-catching, you do not make the mistake of transmitting a wrong or erroneous idea of that content, causing them to enter and, seeing that it does not correspond to the content, leave your post immediately. .
Therefore, seek that with the title and cover that you assign, you manage to put the user in “expectation” mode, around the theme that you deal with in the text.
My particular way of putting this into practice is to title a question such as “How to create…?”, “What is…?” or “Where can I download…?”.
They are ways of preparing a title that, when the user reads it mentally, makes him want to answer that question himself, so he will undoubtedly come to see your content.
3. Mention other professionals and referents
One of the techniques that I personally follow is to mention other professionals in the sector, in my case digital marketing, in my articles.
Whatever yours, surely you know some outstanding professionals in your niche, who have been doing it great for years and who, for sure, you follow and admire.
As long as it is relevant to the topic you are addressing, you could name those people, mentioning some achievement that exemplifies what you are explaining in your article.
In this way, when sharing it for example on social networks, you could tag or mention them, so that the platform will notify them of your mention.
This will make them happy that you have taken them into account, increasing the chances of creating links of empathy with them and also that they will share said post on their social networks, multiplying the promotion of your content.
Something more than obvious is that you should share your content on social networks related to its theme.
And, if you look, I say in the main networks, which means that you should discard those in which it will initially have almost no engagement or interactions.
What networks should I share it on?
This would be the million dollar question, for which the answer should be: “it depends”.
And it depends a lot on what sector your blog is and which are the most suitable social networks, since if your target audience is not in them, it will be useless to invest time in it.
In general, the most successful are: Twitter, LinkedIn and Facebook.
In the case of the latter, I recommend that, according to the latest updates of its algorithm, according to which organic content has less and less relevance and impressions, you share them in thematic groups.
They usually work better and the members are, yes or yes, professionals or at least interested in the subject matter.
5. Use news aggregators
Although you may have heard that they are in decline, news aggregators are a great way to spread and promote your content and make new users aware of your blog.
Here you will find different users than those who usually interact…
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