One of the recurring tasks of entrepreneurs is to ask themselves how to sell more and carry out actions that allow them to achieve that goal. For this reason, we elaborated this post with infallible tips to sell more onlineapplying improvements in strategic places of your .
Having your own e-commerce is synonymous with having a business open 24 hours a day, without being behind the counter! However, the work does not end here: it is necessary focus on dissemination from your store. Why? Let’s go by parts.
We could say that receiving visits to your e-commerce would be like receiving visits to your store or show room: so that they feel comfortable, you will surely clean and order the space, you will be attentive to what they ask you and you will offer them different payment options. Definitely, you are going to prepare yourself to receive them super well.
Well, something similar happens in the online world.
For visitors to your store to have an excellent browsing experience (and become customers) you have to receive them properly. But what does that include? as it should be? To unveil it, we put together a check list with the 8 key points that cannot be missing (or fail) in your online store.
Check one by one and find out if your store is ready to receive visits that turn into sales! As a gift, at the end of this article you will be able to download a check list free with the detail of each point, so that no aspect is overlooked!
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1) Main page (home)
๐ It will verify that the design template colors that you have chosen for your store are according to the colors that represent your brand.
Maintaining criteria in communication, not only written but also visual, is a very important point when it comes to selling online. In this way, you will give a more solid and professional image of your business and are you going to
This is how the Tiendanube does it
๐ Change the images of the banners of your main page frequently to show dynamism and that it is an active online store, eager to continue growing!
Take advantage of this space to communicate your latest releases or the best promotions you have. ๐ If you have a Tiendanube, here we tell you.
2) Menu bar, and its pages!
Make sure that they are present in your menu bar the most important pages of your e-commerce.
These pages will serve as guide for your visits and will help them quickly find what they are looking for (we don’t want them to leave!).
The most relevant pages of all e-commerce are:
๐ Product
This page includes all the items you sell. the secret is in organize the categories very well (and subcategories, if you have many articles) so that your visit does not get lost among so much information.
For example, let’s say you sell women’s clothing. You can organize your categories into t-shirts, shirts, skirts, pants, jackets, while the subcategories can be short-sleeved t-shirt, ยพ-sleeved t-shirt, long-sleeved t-shirt, etc.
See how Tiendanube, which sells women’s shoes, does it:
๐ About us
If there is a page within all e-commerce that generates a lot of trust in the client, it is the .
Take advantage of it to:
- Tell the story of your business: a good story can make your visitors connect with your brand on an emotional level And they want to buy from you! To write your story, we recommend that you take advantage of the .
- Convey your brand identity, and your strengths!: here it is not just about adding the vision and mission of your enterprise (clients rarely pay attention to this), but about highlighting what differentiates you from the competition. In other words, what makes your brand unique? ๐
- Introduce the people who make your business possible every day: showing the faces of the protagonists can help humanize your brand and get closer to your potential client. Don’t hesitate to do it!
You can build your “Who we are” page through photos or videos. To inspire you, we share with you the example of Tiendanube, a brand created between mother and daughter:
And, in video, the history of Tiendanube:
๐ Exchange and return policies
Bearing in mind that your potential client does not have physical access to the product they want to buy (they cannot try it on, they cannot check the quality of the raw material, etc.), you need to have a page where you explain what to do if you want to exchange or return it.
Exchange and return policies are very important for both you and your customer. For your client, because he is going to transmit the peace of mind and security you need to complete your purchase online (You know you have a backup in case of any setback).
For you, because these policies will generate more confidence in your e-commerce and that not only establishes clear rules with your buyers but can also translate into many sales.
This means that exchange and return policies can influence the purchase decision of your potential customertake advantage of it!
๐ Contact
If you want to make your business even more transparent, here’s your chance!
This page allows you to add all the means of contact that your brand offers and, thus, provide more security and confidence to your client to buy from you.
Detail your email, your (this tool creates the feeling that there is someone on the other side), address (if you have a show room or physical location) and, very importantly, your social networks (displaying them can help you add more followers!).
If you have telephone service, you can also add your landline phone.
See how Tiendanube does it
In psychological terms, if your potential customer knows that there is someone on the other side to answer their queries (for example, if the product does not arrive in a timely manner or they have to change the size), contact information will inspire more confidence when buying.
The important thing is that you know that you are there to help himwho in case of any doubt will know where to find you.
Finally, if you are going to add a contact form on this page, we recommend that the data you request be limited to what you really need to know (name, e-mail, query). No one likes to fill out a long form to ask a simple question!
If you want to deepen your knowledge about these pages, we invite you to read our article.
3) Product Photography
The photographs of the products are the showcase of your online store, your chance to show the best of them. That is why you have to pay special attention to them and put a lot of focus on the images that you are going to use to show them.
The main thing is that:
- all be from excellent quality.
- when doing zoom (to zoom in or out of the image) don’t pixelate. We assure you that no one likes to see that!
- be of the same size as each other (this will add a lot to the neatness of your store).
- Show pictures from different angles of the product.
- Where possible, show product in action. For example, a person wearing your shirt (if you sell clothes) or an armchair in the living room of a house (if you sell decoration). All this will help your potential client to have a more real notion of the product.
If you get into photography, you don’t need to hire a professional, watch this video with excellent tips and create your own images yourself.
4) Product Description
Take a look at your product descriptions and ask yourself:
- Are they complete? (type of product, color, measurements, material, etc.).
- Do they reflect my brand personality? (If the tone of your brand is fun, so should your descriptions).
- What things would I like to remove/add?
Your product descriptions have to help your potential client to define himself by the purchase. Therefore, avoid those that are generic or the same as the store next door.
Quite the contrary: pour the spirit of your brand into the descriptions so that you continue transmitting its essence in all the content.
The guys from Tiendanube are already doing it:
5) Price
A bad practice in the world of e-commerce is not to put the price on the products and, instead, to put a call to action (call to action) that says ‘Query’.
We strongly advise against doing this as can lead to your visitors desist in buying from you (Who likes to spend time looking up a price when they could know it right away?).
On the other hand, we suggest you the color you choose to display the price contrasts with the background of your template. In this way, your potential client will not have doubts about how much the product he wants costs.
See how Tiendanube does it.
6) Size chart
One of the main concerns of people who buy online is know if the product they want will fit them. They doubt what their size or measurement is and this sometimes becomes an obstacle for them to buy.
For this reason, it is very (very) important that you provide them with a very clear and complete table of sizes or measurements of your products: beat the doubts!
La Tiendanube, which sells jewelry products, put all its creativity into creating it:
7) Means of shipment
Offering shipping in your online store is essential for your customer can finish the purchase process. A large percentage of people who buy online do so in order to receive their order at home, so it is essential to offer them, at a minimum, two shipping options.
If you have a Tiendanube, you can choose to:
๐ Conventional shipping methods: It is that they work both locally and nationally. Check the .
๐ Custom shipping methods: are the alternative means that, despite not being integrated with your e-commerce platform, you can offer your client to receive their product.
These shipments include free ones, those sent by courier (motorcycle) or by Andreani mail, for example. I learned.
If you have a local or show room, you can offer it to give even more options to your potential customers. ๐
8) Means of payment
The (Mercado Pago, PayU Latam, PayPal, etc.) are the most recommended payment options for businesses that sell online. Is about platforms that allow a monetary transaction between two people over the internet.
To operate with them, you only need a registration email and a bank account where you can withdraw the money.
The good thing about payment gateways is that simplify the entire payment process, both for the buyer and for you. The buyer will have multiple ways to pay for the purchase (cash, credit cards, installments, etc.) and the payment gateway will notify you when you receive the money.
However, it is also important to offer other alternatives to your customers, such as .
These means of payment allow your buyer to pay in cash at your location or with a manual payment coupon, for example.
We recommend that in your online store configure both payment options so that your client chooses the one that suits him best.
Ready, Steady, Go!
Make a thorough survey (and conscientiously) of your online store and…
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