Uploading videos to Instagram is fashionable: it’s a fact. And we are not going to be left behind, right? With the rise of TikTok and we have been bitten by the bug to start uploading videos to this app and exploring formats like Instagram TV which, although it has existed for a long time, is slowly gaining magic.
A television with different channels but on Instagram? That’s how it is. This platform integrated within Instagram was created with the aim of expanding the previously existing formats. If the videos that we uploaded to the app’s feed could only last up to 1 minute, IGTV allows us to upload videos of up to 10 minutes. Or, if you are an influencer and have a verified account, you have up to one hour entire video. Make good use of it, you have many fans to like!
Instagram TV has a specific application that you can download for Android and iOS. However, it can also be viewed directly from your main Instagram application.
If you look closely, in your official Instagram application you will have seen the new IGTV icon at the top right, next to the messages icon. If you press it, it welcomes you and you can enter Instagram TV, watching everything just as if you had the specific application installed. But let’s go in parts…
How to upload a video to IGTV from the app?
Theory is very good but now you want practice: you haven’t thought twice about it. Well here we go (you wanted it!).
- Download the IGTV app.
- Log in with your Instagram account
- Click ‘Settings’ > ‘Create channel’
- To upload a video, press the ‘+’ icon in the right corner and choose the video with which to start your IGTV adventure, whether in vertical or horizontal format (not square!)
- Give it a title and fill in the description of your video
- Edit the Thumbnail view to customize your feed
¡Ready to succeed!
How to upload a video to IGTV from Instagram?
If you prefer to upload it directly from your Instagram app, that is also an option:
- Click on it ‘+’ symbolthe same one you use to upload any content
- Select your video longer than one minute > Next > Share as long video
- Select a frame from the video that will serve as your cover or add a photo from the reel
- Put a qualification and fill out the description of your video
- Activate the option ‘Publish a preview’ and just below edit the image that you want to be seen from your feed 🙂
And that would be it!
What format should your IGTV video preview have?
If you want your video to be previewed from the feed and nothing is cut, the image you have to use as the cover must have stories size (1080×1920). BUT be careful! Do it by squaring in the center the information (whether image or text) that you want to be seen from the outside.
That is, you must compose what you want to be seen from your feed in a 1080×1080 square and center it within a banner with stories size. We give you an example: in the image on the left we represent how should you upload the cover to your video and in the image on the right we represent what it would look like from your feed.
And now that you are an IGTV star, we want to remind you that you can have more gigs for less money. So, if you are going to use Instagram like crazy, remember to check our rates so you don’t get hung up at the most unexpected moment.
Will IGTV become the new place to watch and create videos?
For now, YouTube continues to dominate the field of videos. But taking into account the popularity of this social network, and the speed at which it grows, we are not going to get our fingers caught either. For now, it has managed to get us used to the fact that vertical videos no longer seem strange to us, it is likely that there will soon be a generation of content creators emerging from IGTV.
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