It all started years ago, with two Brazilian sisters traveling for their own enjoyment. They now document their experiences online, sharing tips on accommodation, transportation, food, and other travel-related matters. “We wanted to change the belief that traveling is only for rich people,” says Caroline, co-founder of .
Despite coming from different backgrounds, Caroline working in the military and Carine teaching music, they have always had a taste for adventure, and Brazil has a lot to offer.
Over the years, they’ve been everywhere, from rainforests and mountains to quaint towns and cities dominated by skyscrapers. The sisters used to go on trips whenever Caroline was off duty to explore Brazilian culture in great detail and capture the essence of nature and urban life in her country.
These experiences taught them many lessons about smart travel. Their friends began asking them for advice, prompting the sisters to chronicle their adventures on a blog.
From a hobby to a website
When Caroline was bound for Rio de Janeiro, Carine suggested starting an Instagram account to share her experiences online, from cheap flights to affordable meals to safety tips.
The timing couldn’t have been better. Once the pandemic started, Brazilians began to focus on local travel, so the sisters’ Brazil-centric content became a hit.
His account now has 22,700 followers, backed by a prosperous and his most important asset. The , a project Caroline started last year through .
“Today, clients hire us to promote various businesses, mainly restaurants and hotels,” says Caroline. “And on top of that, our content is free and we don’t monetize our work.”
consistency and style
Caroline is aware of the fierce competition in the travel media, so it’s always a good idea to introduce a fresh angle with every story. Otherwise things could become stale.
“A lot of people write about travel. The only way to stand out is through style and consistency. People need a reason to engage and come back for more. The best thing you can do is find an interesting twist.”
When it comes to style, Lemos Viajantes packs a punch. The sisters are notorious for their positive view of the world, which radiates from their content. His images are bright and colorful, with action-packed photography and a genuine sense of wanderlust captured in beautiful prose.
Travel should be affordable
According to Caroline, there are no bad travel experiences. Every trip is an opportunity to learn and grow as a person, even if some vacations end up being disappointing. For example, a visit to the famous Jalapão State Park was more expensive than an all-inclusive trip to Argentina.
“Jalapão has become a bit touristy due to the filming of a popular Brazilian TV show. My sister spent a lot of money and didn’t even get a decent hotel. At the same time, I went to Argentina and stayed in a nice hotel. I enjoyed good food, wine and tango. It turned out cheaper than her trip to Jalapão,” she recalls.
Lemos Viajantes always discards expensive offers. Caroline believes there are many ways to go broke. One of the destinations she recommends is Cancun, Mexico, a summer paradise that Caroline wants to visit again.
“Cancun offers an all-in-one Caribbean experience, packed with great nightlife and eye-catching nature. The cenotes are incredible. I would say that Cancun is the perfect vacation spot for anyone,” says Caroline.
Lemos Viajantes would not have existed without a healthy dose of optimism and persistence. Many tried to dissuade the sisters from so-called “unrealistic dreams.” They are glad to have dispelled the illusion that traveling is for the rich.
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Stefany is a marketing professional, lover of good grammar. She enjoys writing about technology and SEO. In her free time, she likes to watch movies and make cookies.
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