It’s already in the metaverse. The hundred-year-old promoter has partnered with the startup Datacasas Proptech to market its products in the virtual world. In this way, Metrovacesa becomes the first property developer in the country to access the metaverse and sell its real estate.
How does this parallel real estate universe work? The user has to register on the Decentraland platform, create his avatar and he will be able to walk through the metaverse and interact with the companies that have bought or rented land there.
Specifically, Metrovacesa and Datacasas Proptech have designed and created a virtual building in which information on the Málaga Towers project (located in Málaga), its 3D model, project videos and plans can be viewed. The user can also be assisted by a virtual salesperson and learn the next steps to reserve one of the homes, if the client requires it, in a 100% digital process.
“From the field of innovation, our goal with this proof of concept is to create a laboratory in the metaverse in which to test: a new relationship channel with a 100% digital customer profile and its desirability towards the acquisition of a physical home or virtual, forms of payment and investment through NFTs, in short, to analyze whether a new business model exists in the metaverse. The alliance with Datacasas reinforces our open innovation strategy and our commitment and commitment to Spanish proptech”, he explains Carmen Chicharro, Commercial, Marketing and Innovation Director of Metrovacesa.
Metrovacesa began developing projects in , four years ago, specifically: tokenization of assets, traceability of milestones in the development process, integration of technology with BIM, certification of its DOMUM sustainable commitment, and tokenization of a participatory loan. These experiences place the promoter in a solid position to understand the technology on which the metaverse is based and to capitalize on it, since any operation in the metaverse is carried out with virtual currencies, through ‘smart contracts’, as well as with NFTs (non-fungible tokens). ), that is, unique digital assets.
For his part, Santiago Cabezas-Castellanos, CEO of Datacasas Proptech, pointed out that they are “the first proptech to market properties in the physical world since the metaverse. In 2021 we sold new construction properties for a volume of more than 12 million euros, many of them through the client’s mobile phone. Blockchain will change everything in the real estate world, and Datacasas Proptech, together with Metrovacesa, will be leading this transformation.”
Real estate activity in the metaverse is growing and proof of this is that investments in land and virtual buildings have been formalized for a value of more than 500 million dollars in 2021, reaching 85 million dollars in January 2022 and with forecasts to reach 1,000 million dollars throughout the year.
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