In 1977, the publisher Marvel wrote a comic with blood from the musical group Kiss, in order to achieve a millionaire collection. A sales success, which has been, 44 years later, a source of inspiration to lead the rapper Lil Nas X and the Brooklyn music collective MSCHF to design the Satan Shoes (‘satanic shoes’). A shoe that imitates the famous Air Max 97 but with a drop of human blood on the sole, and that has led to Nike denouncing the creators for “registered trademark infringement”.
The same day that Lil Nas X released his Satan Shoes, as part of his latest single, Nike decided to take him and his collaborators to court. All for having used the logo of the American firm on his shoe without prior notice and with a huge controversy behind it.
Despite raising more than 570,000 euros in just one minute (666 units were taken at a price of 866.42 euros each shoe -1,018 dollars for the reference to the verse Luke 10:18 of the Bible where the devil is spoken-), different Conservative groups and politicians branded the design “promoting Satanism.”
Luke 10:18: “Then he said to them, ‘I saw Satan fall like lightning from heaven.'”
Criticisms that were instinctively charged towards Nike, whose logo appeared on the side of the shoe, but which the multinational company itself took care of disassociating itself from because it had nothing to do with it. “There is evidence that there is significant confusion in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s satanic shoes, which are based on the mistaken belief that Nike has licensed or approved this product,” the statement said. signature of the ‘boosh’.
The Satan Shoes are part of the rapper’s campaign with his latest video clip
Controversy that comes from Lil Nas X’s latest campaign in favor of the LGTBIQ+ collective. In the belief that rap does not fight for their rights, the singer has released . A single in whose video clip Lil Nas X is seen ending up in hell for having seduced a man in the Garden of Eden. However, the rapper’s charms end up doing the same with the devil, as a sign of his fight for LGTBIQ +.
The shoe is still available
A promotion of the Satan Shoes that have ended up raising all the trouble, despite selling all 665 units in less than a minute. The last one, 666 (number of the devil), among all those followers of the singer who tweet with the campaign and hastags of the shoe.
The footwear that is not far from the Air Max 97, except for the black and red color, the details of the logo, name and symbols of the rapper and the controversial sole. In the cushioning point, made with Nike bubbles, there is a small capsule of 60 cubic centimeters of red ink and the famous drop of blood. A liquid that was donated by the members of MSCHF and that could now end up costing them a serious dispute with the biggest sports fashion giant.
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