Facing the challenges of the market and keeping the business competitive is not easy.
Managers are not always able to follow trends or know the solutions to the problems they face in the organization.
For this reason, they often seek external help, and online consulting has made this service much more accessible.
As a consultant, are you already taking advantage of the opportunities that virtual contact provides? If you are not doing it, this post will help you.
We are going to explain how the provision of online services works and what its advantages are, in addition to offering some advice for those who intend to act through the Internet and guarantee the satisfaction of their clients.
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What are the advantages of online consulting?
Many companies feel the need to obtain the opinion and guidance of a specialist, but do not feel in a position to hire the traditional ones. .
For some, the cost is very high, especially if the business is not large and if its location is not so close to the large centers.
In addition to the consultant’s hours, these companies would need to pay expenses related to transfers, and often lodging. Therefore, this service becomes quite restricted.
The lack of access to consultancy is bad for businesses, who are unable to solve their difficulties, and also for consultants, who could have more contracts.
Online consulting solves these problems.
- By not requiring the transfer of the consultant, it reduces expenses and makes the service accessible even for smaller businesses.
- The professional himself also has a series of benefits: he manages to sign more contracts and be more productive, which also means accumulating more successful cases.
- Online consulting is an opportunity to give the consultant visibility and exponentially expand their customer service area. As you become better known in other regions and gain national exposure, you can think of other ways to expand your business.
Some examples may be the holding conferences at major events and even creating franchises.
How does online consulting work?
The role of online consulting is the same as that of face-to-face service: diagnose problems, point out solutions and guide implementation.
The big difference is that the contact is not in person, but through virtual communication tools.
Considering that the consultant spends a large part of the time in contact with company managers or analyzing reports, it is easy to understand that these activities can be carried out virtually.
Meetings can be by videoconference, analysis and even collaborative editing of documents can also be facilitated by sharing them through the cloud.
If the consultant also needs to listen to clients, collaborators, suppliers and others involved in the business activity, there are tools for this.
There is also the possibility of creating forms answered anonymously or not. Thus, troubleshooting is also made easier.
Therefore, what the consultant needs to do is transform his face-to-face business into a .
To define his strategy, the consultant can take as a base the work with his current clients. Do you establish a number of monthly or weekly hours to attend? Does it have an onboarding cost? Do you hold meetings with each department separately? Interview customers and employees?
From these guidelines, one of the possibilities is to create two or three types of standardized programs.
As you serve customers, you begin to understand their needs better and see new opportunities, so you can expand the range of options or alter them to make packages more attractive and effective.
How to offer good quality online consulting?
By now, you will have already understood that it is perfectly possible to use your knowledge as a business expert in the online world just as you would in a traditional consulting service.
And now there are some tips that will help you keep your customer satisfied and guarantee the of your business.
Clarify the conditions of the contract
Do you offer a defined package of services or is your attention well individualized, according to the client’s needs?
It is very important to make the conditions of the consultancy very clear before contracting so that clients do not feel cheated.
Moreover, our recommendation is that the description of the services be made in writing.
There are many websites where you can request the virtual signing of documents.
Thus, if any question arises, you can legally justify that you fulfilled the conditions in accordance with the provisions of the contract.
Build an excellent online reputation
Managers hire consultants they trust. When it comes to the business world, this confidence comes from demonstrating knowledge and proving results. Therefore, it is essential to invest in your online reputation.
The main path for this is to create good quality content. For example, if you keep a blog with articles on how to sell online, people will be more confident to hire you for a job. .
On the other hand, if your YouTube channel aims to show entrepreneurs how to take care of finances, they will automatically see you as a reference in Financial Management.
Remember that, when talking about Digital Marketing, the rule is not to save knowledge.
Take the initiative to educate your target audience without fear of making it available to them. gratuitous. This attitude will make them see in you a qualified professional to guide them in a personalized way.
Provides good quality care
It is essential to serve them by complying with the requirements determined in the contract.
Set a time limit for responding to messages that customers send you, deadlines for sending reports, opinions, action plans, and so on.
Prioritize practical guidance
When managers look for a consultant, they need quick solutions to business problems. Therefore, they need practical guidance.
Do not spend much time on theories and focus more on executing procedures to eliminate bottlenecks, reduce costs, obtain results, or any other objective related to your area of action.
But it is important that the client also has the answers about the reason for carrying out these actions. Have explanatory material already prepared on each topic. And what’s more, these can also be interesting information to feed your blog or video channel.
be organized
The consultant does not have only one client. That is why it is essential that he manages to organize his activities and distribute his time to manage several projects simultaneously.
Pay attention to deadlines and seek, as far as possible, to have your deliveries ready in advance, to avoid last-minute unforeseen events causing delays.
Why create an online consultancy?
Digital consulting is an excellent alternative for the consultant who wants to increase their productivity, and profitability.
It may be your opportunity to become a reference within specific niches or even to expand your business and serve in different regions of the country.
Finally, online consulting is essential for the professional who acts not only with objectives, but with purpose.
Through this, the consultant has the opportunity to help many small and medium-sized businesses to achieve success when it would have been impossible to reach them before, thus contributing in a better way to creating a more prosperous and less productive society. unequal.
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