Increasingly popular around the world, Pinterest is one of the social networks that offers the most opportunities to small entrepreneurs so that they can stand out in their market.
Responsible for promoting different businesses through , the platform has been standing out more and more in the world market and gaining space. The network reached the 450 million active user mark in February 2021.
Working with the dissemination of images and interaction with the user, the small entrepreneur can take advantage of different opportunities to reach new consumers efficiently and increase engagement.
What is Pinterest?
is a free social network, developed to publish content in image format, both its own and those of third parties, and publicly or privately.
Developed in 2010, the platform has managed to establish itself in the market as the world’s first visual search mechanism and, unlike competitors such as Instagram and Tumbr, Pinterest works with the idea reference concept.
The images, called “Pins”, can serve as inspiration to create new concepts and can be entered into categorizable folders by users.
What advantages does Pinterest offer your business?
For being a social network that prioritizes images and the of users, it is ideal for entrepreneurs who work mainly with the sale of products and who bet on the exchange of good images.
Through the “Pins”, users are able to share new ideas with each other and receive suggestions similar to the content they are consuming thanks to the network’s powerful algorithm, which directly affects purchases.
according to own , 80% of users have already discovered a new brand or product using the platform. This means that the application can help your business gain visibility among the public and, who knows, generate more sales.
VIDEO | Use Pinterest to get clients?
Here are some of the main benefits of Pinterest for businesses:
1. Category development
Just as in a virtual store, it is possible to separate the content by means of categories, using their folders.
This procedure allows the content to be organized and in a very intuitive way for the user.
2. Easy exchange
Your model of seeks to maximize the social exchange of content within its own website.
Thus, for example, with just two clicks it is possible to make a Pin reach thousands of people.
3. Increased conversion from organic traffic
By prioritizing quality content, the entrepreneur looking for organic traffic can view Pinterest very favorably, since it has very useful tools, such as a description field and an exchange link for each image, which allows directing the user to a virtual store or landing page with total ease.
In this way, it is possible to sell on Pinterest without large investments, since you can work with the optimized keyword system so that the content is found more easily.
4. Pinterest is linked to Google Images
To have good SEO, Pinterest images are also highly interconnected with .
Thus, it is possible that your image appears among the first photos of Google if it has a good performance within the site and has been published strategically following the objectives of the marketing plan. of the business.
How to use Pinterest?
The first step to start using Pinterest is to create an account.
Registration can be done on its official website for desktop or using its application for mobile devices, available for and .
Know now the step by step in images to create your professional account.
1. Choose the option “Create a Business account”
2. Next, fill out the form with your personal information
3. Fill in the information regarding your business
4. Describe your goals within the platform
5. Choose what your first steps on the platform will be
Here, the indicated thing for those who want to sell on Pinterest is to use the option “Present your Brand” and, then, complete the registration.
6. Set up your account by creating a pin and setting up billing.
7. Start creating ads.
After this process, it will be possible to start using this .
What are Pinterest resources for businesses?
To help you sell more and develop the of your business in a more appropriate way, it is possible to use various resources of this platform so that your images have better performance.
Get to know the main Pinterest tools for business now.
Save button for sites
Use the button on your site available on Pinterest Business is a great way to get your visitors to spread the images on your website.
This button is in the shape of the Pinterest logo and once installed it will appear inside every single photo on your website.
When a user clicks on it, the photo is posted to their own Pinterest account.
Rich pins
With this resource it is possible to offer more precise information about the images, beyond the standard description (title and site link).
This resource is ideal for virtual stores, since it is possible to use the site’s metadata and integrate them with Pinterest.
In this way, all the people who save your images within Pinterest will end up bringing data from your website automatically to the platform.
Rich Pins can be found in different formats, such as:
- Product pins that include prices.
- Recipes with ingredients.
- Articles, showing title and author.
- App with install button (available for now only for iOS devices).
Shop the Look
Shop the Look is a resource to encourage people to shop online through Pinterest.
It consists of an icon of three white dots that are inside the photo. When a user clicks on it, they are redirected to a shopping website.
Although it is important to highlight that to use it, it is necessary to have the Business account activated, from where we can configure it.
Pincode
It is a personalized code that is very reminiscent of a QR Code. It can be scanned by a cell phone camera and will take the user directly to the virtual space of your choice.
This code can also display different content and information, such as:
- business cards
- Photos.
- Advertisements.
- Web addresses.
- WhatsApp numbers.
- And others.
Pinterest lens
With Lens it is possible to take a photograph offline and Pinterest will indicate to the user what that object is and where they can find something the same or similar. Lens can also be used to search within a Pin and get recommendations for related content.
This resource allows the user to take a photo offline and Pinterest tells him what object it is, in addition to showing him photos of the same object within the social network.
For example: If you see an interesting coffee table in the real world and want to find more that are the same or similar on Pinterest, you can take a photo of it and use the Lens feature to do so.
pinterest ads
Pinterest Ads is already the paid advertising tool of the social network.
Through it, it is possible to make ads in image, video, carousel and even Pin format. Its operation is quite similar to what we already know on Instagram and on .
Is it worth using Pinterest for business?
Pinterest is a great source of audience and one of the best alternatives to stimulate customer acquisition for a digital business.
By working on marketing in it in a structured way, using good images and language that is appropriate for your target audience, this social network can become an important ally in achieving your business goals, whether it is to attract followers or to generate sales conversions.
And now, if you want to learn even more about generating sales through Pinterest, .
Facebook Comments
Disqus