Points to define our website

Following all the steps defined in this chapter we will make our website easy, functional and pleasing to the eye.

11 essential points to define and organize our website.

1 Why does the creation of a web page favor my ventures?

Being present on the web is equivalent to having a space to say what you are, what you think, what you do, to an almost incalculable audience. The history of the Internet brings together stories about immediate successes, dizzying growth and recognition of unusual scope for those who published their pages on the Network of networks.

The web is the privileged tool on the Internet, due to the possibility it offers to show, sell, advertise, anything, 24 hours a day, 365 days a year, being able to access it from anywhere in the world at the cost of a local call.

Therefore, whether you need to offer merchandise, services or expose an idea, anyone can access your information.

No tool to date has achieved, at such a low cost, these objectives.

2 Some recommendations to organize and make your website more comfortable.

When you set out to be on the Web, you have to face the design of a site. That is, create documents or files that are related to each other. Even if you have specific purposes and have thought to present them on your pages in a more or less nice and clear way, it will be convenient for you to evaluate other elements that are unavoidable when building a site. That is why it is well worth stopping for a few minutes to consider some key ideas that will facilitate its subsequent realization.

3 What we have to take into account when creating a website.

Internal coherence: When browsing, you move from page to page and observe how the design, color, name, logo, were repeated throughout all of them, creating an idea of ​​homogeneity, of integrity for the entire site.

Purpose: Every web page has a purpose for being on the Internet. For example, www.downloads.com is a site that offers to download programs for everyday use.

Components: When everything is related and you know who you want to address and for what purpose, you must decide which elements will help you present your information, facilitating communication and fostering interactivity.

We can now start to organize the website a little better after having recognized the characteristics indicated in the previous points…

• Define the purpose of the site (goal).
• Set the scope of your site.
• Think about the structure of the site.
• Create the pages or documents.
• Personalize the site.
• Check the site (check correct operation).
• Publish the document.

4 Define the purpose of the site.

Questions to help you find purpose:

• What motives prompted you to create your site?
• Do you want to tell people what you manufacture, offer your services, expose your interests?
• Do you want to express an opinion on a certain topic, express an idea?

Remember when building your site that its purpose must be made clear quickly, this will allow the visitor to recognize it and decide immediately whether or not to stay on it.

5 Setting the scope of your site.

When you organize your site, determine the topic that you will cover; You can opt for a general scope and then delve into three or four more specific aspects, or you can opt for a narrow scope.

Remember to offer on your site the possibility for the visitor to contact you, either to request more information, raise their problems or opinions, request technical support, etc. This possibility provides a space for interactivity on the site.

6 Thinking about the structure of the site.

Here are three features that you can take into account for the structure of your site:

Introduction: Introduce the site and provide a brief summary of the proposal to visitors.

Proposal Center: Enunciate the contents of your site with brief comments.

The “beguiling” element: Make it explicit why a visitor should come back to your website.

7 Create the pages or documents.

Start with a simple home page (index), where you briefly and attractively state what you are offering to the visitor, and then develop these first ideas in other documents. Plan, stop, don’t consider it a waste of time. Now is the time to think about how to organize your ideas and what strategies you will generate, before building a site.

8 Personalize the site.

We have already created the basic structure and you are ready to incorporate design elements that make your document more attractive, since they will increase its visual impact and its interactivity.

If you have ideas, opinions, information, the Internet is a good medium to publish them and if you present them with sounds, graphics, videos, -multimedia- you will create very impressive, dynamic and interactive pages, which will invite you to go through them and visit them again and again.

Remember that you only have a few minutes to grab your audience’s attention and convince them that your site is worth staying on.

9 Organize the material.

To present organized content of your pages, use lines to divide sections, columns, lists, different text and paragraph formats, etc…

10 Creating interactive spaces.

If we consider that a site is powerful when it is useful for its visitors, one factor to consider must be the service it provides.

Apparently, the usefulness grows with the interactivity and, if this is synchronous, the possibility of dialogue is created, a very important factor to relate to your audience.

Your visitor should feel that they are not communicating with a machine, but with another person through a machine.

11 The finishing touch.

Any well-designed site should include a final reference to the copyright of the material and establish contact points for comments or obtaining more information.