Primor Perfumeries, founded in 1953, 100% Malaga, which has experienced an unstoppable expansion throughout Spain and has been endorsed by national awards such as best perfumery in 2008 with its extensive catalog of a large selection of the main brands in the sector.
Currently, Primor has 90 physical points of sale distributed throughout Malaga, Madrid, Granada, Cordoba, Seville, Barcelona and the Canary Islands, as well as a careful online store from which to reach the rest of the Peninsula. Today we take a closer look at the eCommerce of Primor Perfumeries.
Primor Perfumeries: an eCommerce with (almost) free shipping
As you may have already seen on these same pages, the Free shipping is a crucial factor in ensuring the success of an eCommerce.
It is clear that Perfumerías Primor has understood this and, despite the fact that its home deliveries (between 48 and 72 hours) have an associated cost of 3 eurosin reality, most of your customers’ purchases will be exempt from paying it. The company promises to send the order in a maximum of 96 working hours, which seems excessive to us.
The reason: Perfumerías Primor establishes a really low level of free shipping (18 euros), which will be exceeded in most purchases. In any case, and despite having the quasi-free of shipments as an important incentive, in the shipment policy of Perfumerías Primor is missing the possibility of resorting to a greater variety of collection methods (delivery points, store collection) that can better adapt to the conditions of any client.
Other relevant aspects
- Despite the fact that the cosmetics and perfumery sector lives, to a large extent, on image, in certain aspects, the design of the eCommerce of Perfumerías Primor is something that could be improved. As in its product sheets, somewhat bland and in which the descriptions suffocate the space dedicated to the article itself. In any case, interesting explanatory videos are added.
- Perfumerías Primor manages the location of the products in its catalog well, with multiple filters and sorting systems that are complemented with the use of your general search engine.
- The accepted means of payment are card, PayPal and cash on delivery, all of them without additional costs. Customer service is managed through , email, a contact form on the web and telephone from Monday to Friday.
- Perfumeries Primor is eCommerce king of discountssince most of their products always have some type of promotion.
conclusion
Primor Perfumeries is the business example of retail physical that uses the internet channel to expand to other places. Although the design is correct, there are some visualization issues that can and should be improved. Shipments are free from €18. On the other hand, it should also be noted that the delivery times are clearly above what exists in eCommerce. In short, if you are looking for a specific perfumery item, this may be an option.
What do you think is the best cosmetics store in Spain? Help us choose it!
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus