Keepers, the European group dedicated to creating tools that improve the customer experience, has announced the purchase of Spockee. A platform of live shopping considered one of the pioneers of Europe. With this new acquisition, the multinational advances in its goal of providing brands with the necessary tools so that their customers can enjoy an increasingly qualitative, authentic and innovative shopping experience.
To put a bit of context, the It is a mechanism that basically consists of sell a product or service through live broadcasts on , resorting to or content creators so that they are in charge of promoting the products or services that a brand offers. This is done to build trust with customers as well as to reach a wider audience.
That is how integrates live shopping into its catalog of solutions that improve customers or the customer experience for the brands that have their services. A catalog that includes other solutions such as Verified Reviews, user generated video, CX Management, predictive marketing activation and influencer marketing.
The origin of live shopping
This live shopping phenomenon experienced a very remarkable advance in China before reaching Europe, this driven, in large part, by the acceleration of digitization during the COVID-19 crisis. However, this idea was already visualized long before the pandemic.
Anticipating this trend, in 2018 the young entrepreneur Antoine Olive created Spockee, which is one of the first live shopping solutions in Europe. Quickly, his project began to attract the attention of important cosmetic, fashion, retail and mass distribution companies, such as Decathlon, IKKS, Micromania, La Redoute or Yves Rocher.
“The The goal of the founders of our new live shopping platform was to create a new shopping experience, where immediate interaction was possible, as well as an omnichannel experience. This new solution adheres in a complementary way to the other solutions of the group that seek to create an increasingly closer relationship between brands and their customers both in their stores and in their eCommerce”, Explain José Tejero, Country Manager at Skeepers for Iberia.
For Skeepers, it is very valuable and important to integrate a live shopping solution to its SaaS platform for managing Customer Engagementsince it extends the services that you already have, thus including the integration of interactive videos in your sales channels, it does not matter if it is done in your eCommerce, within the customer service, in your store or during any event, whatever contributes strengthen your bond with your community and ultimately increase sales. “Live shopping is not only a new trend in the retail industry, but it is also a much larger movement that shows the great demand of interactions and exchanges during the »Tejero assured.
Humanize online shopping, achieving a 360º experience
Hand in hand with Skeepers and its new platform, brands will be able to broadcast live from wherever they areoffering its public a useful and enjoyable shopping experience without the need to leave home.
This mechanism has been the ideal strategy to promote launch campaigns for brands, since it combines the power of video with the action of sales teams, thus bringing together the user community around exclusive events such as the Shopping Party, a modality that is usually carried out through simultaneous transmission on social networks, from where customers can interact and make purchases live; or the one to one, a format that allows users to access a list of online sellers, being able to choose who they want to contact based on the query they want to make. Once the seller has answered all questions about the product, customers can add it directly to their shopping cart and thus complete the order.
This is how Skeepers offers customers an exclusive point of contact during their buying sessions, achieving a 360º customer experience, as it creates a better synergy between online and offline commerce. Without a doubt, this mechanism enhances the growth of the , since consumers who watch live videos can directly add the products to the shopping cart during the broadcast.
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