New terms and conditions in WhatsApp, what changes and how it will affect you – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

2021 has arrived and with it comes many new features, some good and others not so much: one of the new features that 2021 brings us is that you must accept the new terms and conditions in WhatsApp …or else you could put your account at risk.

The terms and conditions on WhatsApp change in February 2021

The new terms and conditions in WhatsApp are expected to come into force in the next month of february 2021however users will have enough time during the previous weeks to accept such changes.

And while the terms and conditions on WhatsApp have suffered some on this occasion, if a user decides not to accept them, they will not be able to continue using the instant messaging platform.

At the moment these changes do not affect users in the European Union (since the use and transfer of data by third-party companies is limited thanks to the application of the ), but we still have to give our consent to the new regulations to continue using WhatsApp. In this way, WhatsApp will ensure that users confirm their acceptance of these terms enabling a new popup before the deadline (on February 8). In this window, which looks like a banner, you will be notified of the changes in the terms of use and privacy policies that the app will have from that moment on.

The main changes: personal data and how companies will use WhatsApp

«The update to the new terms and privacy policy builds on a similar change that WhatsApp announced in July of last year; however, in the previous update, WhatsApp gave users the option to “not share their WhatsApp account information with Facebook”. With the latest update, WhatsApp has removed this option and users will have to accept the new terms and privacy policy if they want to continue using instant messaging.«.

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In a nutshell, the new update relates specifically to the management of information that can then be shared between all apps in the Facebook group, including your phone number, transaction data, information about how you interact with others (including businesses) , IP address and more. That is, although WhatsApp and Facebook for now operate as independent servicesFacebook, as the owner of WhatsApp, will have access to all the information that is shared through the instant messaging app.

Automatically, WhatsApp also collects information about the user’s activity in the application (settings, interaction, frequency), service diagnostics, or the device and the connection (model, operating system, battery charge level, time zone , IP adress). It also installs ‘cookies’ “to operate and provide the services, in addition to providing Internet-based services, improve experiences, understand how the services are used and personalize …

Much of that is Facebook’s standard data collection (and as the current debate over Facebook has shown), but the most obvious application here is the cross integration of Facebook messaging appswhich the platform has been working on for the last two years.

However, there are other applications that are derived from this update. Facebook also notes that by sharing your WhatsApp information with the Facebook family of apps, it will allow users to connect their Facebook Pay account “to pay for things on WhatsApp,” which, given the company’s growing e-commerce push, it also aligns with another key goal.

In both cases users will be able to obtain more timely information. And in case a user decides not to be satisfied, the company suggests deleting the accountsince it will not be able to continue providing you service in case you do not accept.

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In-app notices within WhatsApp

According to reports from , the next update in the terms and conditions in WhatsApp includes specific in-app noticesand the first of these announcements will be precisely the pop-up window to accept the new conditions of use of the application.

This ad will appear at the top of the list of your active chatsso that you can see them immediately and without having to access other menus.

If you are a WhatsApp user, a pop-up will appear soon for you to accept the new terms of use, yes, it will be before February 8, since it is the date that the new changes will be officially activated.

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