What is Material Design: Survival guide for the new design style – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The concept of material design. In fact, the new design that Google was testing for its search interface included Material Design. Material Design is a new design concept that Google has created for Android and for different applications on these devices, and already extended for the web and any platform. But what does Material Design really consist of? This language is based on the design of material objects, with a specific place and time, which translates into Material Design as space and movement. That is why he uses lighting and shadows, volumes, perspectives, animations, and always following a pattern. Let’s talk a little more about some of these features:

  • 3D space: In Material Design the objects represented reflect light and cast shadows, thus achieving depth effects. Objects also, just like in real life, can stack but never pass through themselves.
  • Animations: It is common in this language to use eye-catching object motion effects. They are pleasing to the eye and build the meaning of spatial relationships and inform about the system. For example, the change from the play triangle to the two pause lines. It is also common in Material Design to use interactive games in applications that encourage the user to explore them. Its intention is to provoke curiosity in the user, never distract him.
  • Transitions: To move from one point to another, Material Design usually uses transitions that guide the user’s attention and take him through different steps when there is a change of elements.

Material Design visual style

Material Design uses chromatic references such as road signs or contemporary architecture to mark its style. The result is a design with vibrant and daring colors. The color palette of this language uses primary colors and accent colors (to draw attention to something; an action button, for example). Google states to use 500 colors as the primary ones, and the others as accent colors, limiting yourself to a few main colors and one accent color. Like the colors the images used in Material Design are very graphic, daring, and must have the power to attract the user. The objective of its use is to communicate and give life to the contents. The fonts are simple and clear (Roboto and Noto are the stipulated types), and the concepts of order and hierarchy are very important. The language is based on structures and types of base grids, so as not to lose that sense of order. Material Design is currently cross-platform, not only designed for Android mobile applications, but for all systems. Web pages, smartphones and tablets can use it.

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