Publish from WordPress to Google MyBusiness

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This article is for all those physical SMEs, in the neighborhood, those with more than 10 continuous hours of work, every day.

I am also writing these lines for those self-employed who have a small business on the street, and who carry the weight of a company, the weight of clients, the weight of the treasury on their backs…

I write it in general, for those heroes who bring their products and/or services to us every day, with the best of smiles, and without expecting anything in return (just kidding, they expect your money in return! Spoiler alert!).

And it is that, if in the world we live in today, it’s hard to find timeI don’t even want to imagine what it must be like to carry with a physical company, however small it may be (suppliers, expenses, customers, invoices, paperwork…).

And how time that goldin this article you will find a double help:

On the one hand I will explain, in case you do not know, What is it , and on the other, I will save you a little time, showing you in a video, how to connect and “half-automate” it with your WordPress website.

Google My Business plugin for WordPress

Before fully explaining the plugin, I want to briefly highlight some advantages and disadvantages of using it (you can skip this if you already know the tool).

Google MyBusiness is a service designed to offer local businesses a series of tools (quite cool indeed) so that they can find a place in the battlefield that is Google Maps, by way of creating company file.

Speaking in Christian: it is a tool free from Google, which will help people, when searching for “shoe store”, find your shoe store (the same example applies to many other types of business).

Today it is very important that users find your business, but we are not only referring to or on your pages, but that someone when they search for the category of your business on the maps, you appear.

Or in other words: if your head hurt a bit when you heard about SEO for your WordPress website, now you are going to have to take a double dose of paracetamol because you are also going to worry about the Local SEO, for your page on Google My Business. (But you are autonomous! We can handle this and more!).

The good news is that a few years ago, local SEO seemed more complicated than a thousand piece puzzle.

Until very recently, as the owner of a physical store with an online presence, you had to register in multiple services at oncewho elbowed each other to be the one to reign within Google itself (Google Maps, Google+, Google Places).

Google has made this easier by offering the tool we are talking about in this article (Google My Business), where it merges the above services into a single place, with which the contact with your customers and your visibility at a local level, is much more complete and simple (now you have to have the same feeling as when you return it).

And I finish this first part of this section, mentioning the advantages of using Google MyBusiness for your physical business:

• Allows you to keep up to date more useful information for your customers (web, telephone, schedules, menu…).
• It allows you to update said data from wherever you want (thanks to its mobile applications).
• allows you to add Photos high quality of your products (and your customers too, in their reviews).
• Even though they hurt sometimes, it lets you know what they think of youpublicly online, all the people who physically visit you.
• you have a series of statistics very personalized for your business.
• you can receive questions direct from your customers and answer them.
• You can have a special section for make an appointment, or reserve a table.
• you can perform tours virtual easily.

And it is that in order to do a basic local SEO with your physical business, what you have to take into account the most are the publications that will make you more visible on the Internet thanks to Google:

• Write photo-focused posts explaining something, related to your business (new haircuts, new dishes, who is the new chef in your kitchen, what a great time several people had at a party in your nightclub, etc).
• Write other posts more focused on launching offers, events, promotions, sales, etc. (These posts usually last 7 days).

Publishing both types on your Google My Business tab is precisely what you will be able to half-automate with WordPress throughout this chapter,

And for all the above (now we focus on the chicha of the article) I present this free plugin (with premium version) that will help you send those publications from WordPress, to your Google My Business listing, without any complications.

The plugin in question is called (Publish on Google My Business).

Its main functionality is save you the one that, every time you make a post on your blog in WordPress, you have to connect and do the same in your Google My Business tab.

To allow this, the plugin uses something very technical called the Google API, so that your WordPress website talks to Google and they shake hands, being friends forever when it comes to improving your local SEO a little more.

Although initially this tool is free, it is true that they have a paid versionwith which you can also:

• Automatically schedule posts.
• More statistical tools.
• Create posts with “variables” (something advanced that will allow you to generate better posts on your Google My Business listing.

Personally I do not think it is worth paying for the premium version, since what we are interested in is simply connecting it to our tab, and continuing to create posts on our WordPress website.

Connect Google My Business and WordPress

That is why, below I explain how to do this Connection between your website and Google My Business (for this we will use my example website with , and my example account with Google).

How to Publish on Google My Business from WordPress

And once we have our Google My Business account well connected with our WordPress website, thanks to this all-powerful free plugin, we are going to see its practical use.

In the next video I’m going to create a postand I’ll tell you how to “send” it to your Google listing.

That yes, I am not going to send it, because this is an example, and I do not want to generate fictitious content on the web; I am simply going to explain what each element offered by the plugin that we analyze here is for.

Conclusion on publishing from WordPress in Google MyBusiness

And here concludes this article to try, even with this small but effective change on your website, to increase physical visits to your store or business “on foot”, thanks to the fact that you will be found more easily through better local SEO.

Remember that what is achieved by creating publications that generate interest in your web visits, as well as uploading interesting and useful photos (for example, plates of food, drinks, shoes, etc.), what you are doing is doing what works best today in Internet to get more customers: .

A way to grow quality and visibility in Google, that what you will report, at least, are benefits for your business. Sounds good doesn’t it?

So now you know: if you’re not posting anything on a blog, try it; And if you are publishing quality content on your website, connect it with your Google My Business tab, if you have a physical store or business.

I leave you this article on how it can help you.

I hope you found this article interesting, and see you in the next one!

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Online Marketing and WordPress Consultant with more than 8 years of experience. I create websites with a user experience focused on specific objectives (increase visibility, increase customers, etc.) and I support my clients with their strategies on social networks and online marketing campaigns.