A pioneer in introducing the origins of Asian cuisine to Spain, the Bellaciao Group continues its unstoppable expansion with its new opening: Running Sushi in Akihabara. This new venue offers an immersive experience to its visitors, inviting them to stroll through one of the most popular neighborhoods in Tokyo, the epicenter of Japanese pop culture. Its well-known kaitenzsushi system where delicious Asian dishes circulate, runs through the most representative streets and icons of the hectic Akihabara neighborhood throughout the restaurant.
Beyond gastronomy, the experience created by Paloma Fang, CEO of Grupo Bellaciao, begins at the very door of the premises: diners at Running Sushi in Akihabara (Calle Princesa 1-3, Plaza de Los Cubos, Madrid) must get on the Tokyo subway to get to your table. After getting off the car when the megaphone announces that we have reached our destination, we find the typical newsstand with authentic Japanese magazines as a reception where diners are welcomed.
Once immersed in the concept of the new Bellaciao Group location, it’s time to sit down at the table, where the revolving belts (above, hot dishes; below, cold ones), bring diners varied Asian delicacies on colorful plates designed to share , enjoy and have fun. These tapes circulate through the successful representation of Akihabara, the Tokyo neighborhood where the fantastic world of anime and manga audiovisual entertainment, video games and robotics arose. Japanese fans and fans from all over the world flock to this neighborhood and walk the streets of Ch??d?ri and Soto Kanda in search of unique pieces to collect or the latest in the comic genre. Its streets, full of neon lights and facades with anime characters, are completed with shops where you can find entire walls with gashapon machines that contain balls of hundreds of colors whose pieces are collected by avid fans who do not want to leave without the complete lot. Without a doubt, the gashapon area of Running Sushi in Akihabara is a must for all its visitors.
The tour of Akihabara does not stop there. The place impresses with the girls dressed in the JC style of its shop windows, who in this neighborhood are in charge of distributing flyers for restaurants and cafes; or with passers-by dressed up as Cosplay and their favorite characters from video games, series and comics. All this colors the horizon of the visitors with great color, movement and fun, a revolution in Madrid.
As they select what they want to eat, visitors can enjoy views of replicas of Akihabara’s most iconic buildings, from which a large smoke-breathing dragon looms. The view does not even stop at the ceiling, where the colorful multi-LED decoration of different Japanese pop figures add to the visual experience.
At the other end of the premises, several screens broadcast Japanese letters and retro video games, which people have to cross to access the services, decorated with graffiti in the purest underground style.
Running Sushi in Akihabara demonstrates that the Bellaciao Group aspires to surpass itself with each opening to turn a gastronomic experience into an amusement park and cultural and artistic meeting place for new generations, increasingly familiar with the great universe of Japanese imagination.
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