Would you give something second-hand this Christmas? A few years ago this question would get a resounding no for an answer. But… you know, those were years of fat cows, purchases on credit and a lot, a lot of consumption. Today, with an economic situation that has not yet recovered and with many families on the verge of budget collapse, imagination (and necessity) make the idyllic concept of the consumption of used articles resurface with force. Or, at least, that is what ensures a interesting study Made by Wallpop.
The rise of online second-hand shopping according to Wallapop
We have already talked to you on more than one occasion about: A curious Spanish mobile application for e that is based on taking advantage of the need of many Spaniards to sell (and buy) second hand objects with which to increase their economic resources. With a sharp focus young and a powerful promotional campaign behind it, in less than a year, Wallapop has grown to accumulate around two million products in its heterogeneous catalogue, with a Monthly billing that . Now, Wallapop has taken advantage of the imminence of the Christmas holidays to make a report that ensures that the trade of used objects is booming in our country. A) Yes, 62% of those surveyed acknowledge having given something from this sector. 64% of women confess to having resorted to this option at some time, compared to 58% of men. The discount on the original price in stores (46.8%), the search for discontinued products (23.4%), exclusives (16.5%) or vintage (13.3%) are the main attractions of the second-hand trade according to consumers. By ages, those under 25 years of age are the ones who most frequent applications such as Wallapop to consume or look at items to give away (70%), looking above all for deals (53.2%) and exclusivity (21.3%). Between 26 and 45 years of age, those who give others second-hand products (57%) do so for financial reasons (41.6%) or to find something with sentimental value, such as non-manufactured items (30. 3%).
Giving away second-hand items
In any case, and going back to the question at the beginning, it seems that the answer is yes: 56% of Spaniards have ever received a second-hand gift. This trend is reciprocal: whoever receives one of these items is usually more likely to search this market later (81%). Of course, this also works the other way around: those who give away second hand, receive second hand (70%)
The home store of the Spanish
Another of the conclusions of the study is that the Spanish have a good amount of junk that they do not use. Thus, according to Wallapop, 48% of Spaniards calculate that they have up to 500 euros at home in things that they do not use, and 3 out of 10 users would get more than 1,000 euros in a possible resale. Without a doubt, a great incentive to put them up for sale.
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