Tracking website performance is an important task for every webmaster. Fortunately, Google Analytics is a great tool to accomplish this task. Integrating it with your website usually requires you to edit theme files. However, if you use WordPress you can easily integrate Google Analytics with WordPress using a plugin.
In this article, we will show you the 8 best Google Analytics plugins for WordPress, which will allow you to collect useful data about your website visitors.
What is Google Analytics?
is a free analytics tool provided by Google that users can use to understand how visitors arrive and interact with their website.
With such useful information, you can see how your site is performing and track the effectiveness of your marketing strategy. The goal is to make data-driven decisions to improve your website based on the insights gathered.
You’ll have a valid basis for determining what kinds of changes you need to make, whether it’s to content, ads, or design.
To understand how Google Analytics works, you should know that it classifies data into three categories, namely, Acquisition, Behavior Y Conversion.
Acquisition it will tell you how your visitors enter your website. In the overview, you can see that there are several tabs indicating the source of your traffic:
- Direct link
- referrals
- Social networks
- organic search
The Behaviour informs you about the activities of readers on your website. This includes average time on a page, bounce rate, and page views. You’ll also see a graph that shows how people move from one page to another.
Lastly, the Conversion It will give you a clear idea of how your visitors become customers on your site. There are four categories in the overview, consisting of Goals, Ecommerce, Multi-Channel Funnel, and Attribution.
Based on the data displayed in the conversion, you can basically inspect the success rate of your marketing strategy and the performance of a product on your site.
Top 8 Google Analytics Plugins for WordPress
There are many ways, for example using or adding the code manually. However, the process is not necessarily the easiest.
Therefore, it is recommended to integrate Google Analytics to WordPress using a plugin that allows easy installation. And as you’ll see later, they also have their unique features that the default tag manager doesn’t have.
Let’s take a closer look at each of these plugins.
1.
MonsterInsights is a popular Google Analytics plugin for WordPress that has been used by many large companies around the world, such as , and . Ease of use is what attracts so many users to the tool.
First, the setup process is very easy. To put the tracking code, you just need to log in with your Google account or you can just paste your Google Analytics ID.
Once set up, it allows you to track the affiliate, internal and outbound links that take place on your website. You will know which content attracts the most visitors so you can further optimize it.
Even better, all the usual Google Analytics functionality is displayed with very detailed information attached.
In addition, there is also a powerful feature that can tell you how your visitors are interacting with your forms.
To have such a powerful plugin, you must pay 99.50 Dollars (1 site), 199.50 Dollars (5 sites) or 399.50 Dollars (25 sites) per year. This includes a 14 day 100% money back guarantee if you are not satisfied with MonsterInsights.
two.
This free Google Analytics plugin for WordPress will provide an analytics dashboard that you can access from anywhere, including by post and by page.
This plugin can tell you how many visitors access your downloads, contact information and affiliate links. There’s even an indicator that shows how far a person scrolled through your website.
That said, it also provides the option to exclude certain data so you can give your visitors more privacy, including Do Not Track permission and anonymous IP address.
Also, if you own a multi-user site, you can configure the control panel so that only specific people can access it based on their roles.
3.
One of the main features of Analytify is the integration of and . It will come in handy if you are a business owner or content creator who wants to track both conventional and digital sales.
You can access all the real-time statistics and marketing campaigns on your website within the dashboard.
In addition to that, the plugin will also give you detailed feedback on how readers visit your website. Including what browsers and operating system they use and what social networks they come from.
If you want to share the data with your readers, Analytify gives you options to display it on the front-end and turn it into a widget. It’s also easily customizable with CSS.
The cost of this plugin starts from 49 dollars a year for personal use and up to 499 Dollars for developers. There is a free plugin if you can afford to exclude campaign and real-time stats as well as shortcodes for .
Four.
With this plugin, you not only get data associated with numbers, but also descriptive reports on what the statistics mean for your website.
And if you own an eCommerce site or display ads, you can track how much money you’ve received from transactions and clicks.
But the best feature of Google Analytics WD is the ability to set goals and manage them in your Google Analytics.
If there are any pages that are underperforming, the plugin will notify you immediately.
When paying from 30 dollars a monthyou will enjoy comprehensive goal management with your Google Analytics, as well as 6 months of premium customer support.
5.
Enhanced Google Analytics Ecommerce Plugin for WooCommerce
If you are one of the loyal WooCommerce users, then associating Google Analytics with using this is the perfect match for you.
In addition to seeing how each product performs in sales, you will be able to understand how your customers behave. Your shopping and checkout habits are visible and will indicate what kind of marketing improvements you need to make.
In addition, it allows you to see how many refunds have occurred in a certain period of time. And if you enable guest selling mode in WooCommerce, there is also an option to include it in your overall stats.
6.
This plugin has one job, and that is to install GA tracking on your . You will not see statistics or diagrams in WordPress because they are already available on the Google Analytics page.
Therefore, it is designed for those who do not want to be distracted by more settings on their dashboard.
The first thing you need to do is choose what type of tracking system you want to use (Universal, Global, or Legacy). Aside from that, there are also options to enable/disable ads, admin level users, and IP tracking.
At least, that’s what the free version does. If you buy the professional plugin (from 15 dollars permanently), there are additional settings and benefits:
- Includes a visitor exclusion box
- Disable tracking of all registered users
- Support custom code
- Live preview of all tracking codes
- Priority support
7.
WP Google Analytics Event is a free and lightweight plugin that will give you unlimited options to track specific activities on your site.
So if you only want to know about a certain point of interest on your site, you should learn how to use this plugin.
While it requires you to have some coding knowledge, the developer provides you with learning materials so that you can extend the features according to your needs.
For example, if you want to be notified only when someone clicks a button or reaches a specific path length on your page. It means you need to set the event category and event action to do it, like in the image below:
8.Google Analytics+
Google Analytics + simplifies the process of tracking a network of multiple sites. You don’t have to install the plugin one by one on each website. Rather, you only need to put a universal tracking code on each domain you own, including subdomains and .
You can then choose to view monthly, quarterly, or yearly results at a glance. The stats can be overwhelming at first, but luckily you can temporarily exclude some of the websites to get a better look.
Additionally, you can track page performance and individual posts via the Google Analytics + button next to the post title.
Another great thing is that you have the freedom to configure your analytics to be accessible to paying users. It’s great to know that the developers also thought about how to make us more money.
If you are interested in installing this plugin, you can enjoy the first month for free and pay 49 dollars a month. Of course it comes with unlimited websites!
conclusion
Google Analytics will help you collect useful information about your visitors, so you can make data-driven decisions to improve your website. You’ll learn how they got to your website, what they’re doing there, and how many conversions you get from them.
Now, with the help of a Google Analytics plugin, you can directly access all the details in your WordPress Dashboard.
Here is our collection of the 8 best WordPress plugins for Google Analytics:
We hope this article can help you integrate Google Analytics to WordPress using the plugin that best suits your needs, so your website grows perfectly!
Deyi is a digital marketing enthusiast, with a background in web design, content creation, copywriting, and SEO. She is part of ‘s SEO & Localization team. In her free time, she likes to develop projects, read a book or watch a good movie.
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