The Brownie fashion chain grows in Spain and Portugal and reaches 84 stores

The Spanish store Brownie is in luck after opening its 27th corner inside the El Corte Inglés department store, specifically, in the city of Palma de Mallorca; and for the opening of its first store in the Portuguese city of Braga. With these new stores, the brand now has 84 points of sale between

Brownie is expanding its presence in the Iberian Peninsula and is becoming stronger in Palma de Mallorca, where it already has its own store located at calle San Miguel, 27. Now, residents and tourists who visit the island will be able to find all the proposals of the mark in a corner of more than 80 m2 inside Alexandre Rosselló.

On the other hand, the new store in Braga, located in the Braga Parque Shopping Center, has 70 m2. It is not the first store that Brownie opens in Portugal, but rather the eighth. In February of this year they opened the last Portuguese store in the city of Porto.

With this opening, it is intended to offer a new store concept focused on a cleaner and clearer image, without losing the vintage essence that characterizes Brownie. The design of furniture with a personal seal, the recovery of old furniture and the commitment to small details.

The brand was created in 2006 and is led by Juan Morera, son of the founders Mercedes Ortega and Juan Morera. In 2021, it managed to close the fiscal year with sales of 45 million euros, thanks to the increase in international sales. Brownie’s plans are to continue developing its presence in the foreign market this 2022, as proof of this is its inauguration in February of a flagship store in Paris.

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