The importance of knowing your target audience

One of the keys to the success of a website is knowing the target audience and creating the site based on their interests, needs and expectations.

Internet users form a conglomerate of the most varied users. Gone are the days when the Network of Networks was accessed mainly by young people, with the intention of chatting or finding out something about their favorite stars. Today, Internet access is increasingly global and the type of person who connects is more varied. Therefore, we have to pay even more attention to focusing our website, so that it is useful to the people who are part of our target audience, and the user experience of these is more satisfactory.

Any website created to meet an objective must take care of even the smallest detail to achieve the goals that it had set for itself and without a doubt one of the most important points is to know who visits us and for what. We can leave aside, for this need, all the personal sites that only seek to publish some information about some of your interests or hobbies. But most of the pages today are built for something, since to upload photos, travel stories or anything else, there are many social communities in which an Internet user does not need to learn how to develop websites to use them.

So, one of the fundamental steps to develop a page, or redesign it, is to think about our audience, since it is the most appropriate way for our efforts to end in success.

1.- If you do not solve their needs, the competition will solve them

We know that the amount of information and services that exist on the Internet, for most topics that we can imagine, is enormous. Our competition can offer the same content or service and it will cost the user very little work to find it, as much as finding us. The Internet public is not faithful by nature and if for any reason we do not offer what they need or how they need it, without hesitation for a moment, they will go where they offer it as they want.

2.- Design and edit well from the beginning

Any analysis prior to a project is positive and thinking about visitors is essential to achieve success. When designing a website, we must think about our possible audience and, if we focus our efforts on satisfying visitors from day one, we will be doing a better job. We will have to think about things such as the template design to use, so that it is easily understandable by the target user, the definition of the screen that the user who visits us may have, the complexity of the purchase processes or work with the site , etc. But we also have to think about the type of information they are looking for and offer them the content that meets their needs.

3.- Optimize usability

For our page to be usable, one of the main tasks is to focus on the user or target audience, as we explained in the article General principles of usability on websites http://www./articulos/1133.php, which includes a series of items in which the user is always the number one argument for making decisions about the implementation of a site.

4.- Do not bombard the user, but give him what he needs

The more possibilities you offer the user, the easier it is for them to get confused about what they were going to do on your page, or what they would like to do. Therefore, the more you know the user, the more ability you will have to give them what they need, instead of bombarding them with all the possible topics that you deal with on your website.

5.- Your brand image depends on user satisfaction

On the Internet there is direct communication between companies or sites and the visitors who are interested in them. Everything that users see on a website is the image they have of that institution on the web. So you don’t have to do things just because, but take advantage of the communication opportunity that is presented with each visit. To succeed, the fundamental thing is to give solutions to people and this is achieved by knowing who they are and what they want from you.

What to do to know your target audience

To know your target audience, there are many means and some can be done using tools that are already prepared and ready to be used by website administrators, such as statistical programs, which control the number of users, their origin, the hours that we they visit, the paths they take to get to the information they need, etc.

Other techniques include reading our user contact emails, to find out what they are looking for, what they need and what problems they have when using the site or our products. Conduct visitor surveys or request that they register. When registering, we should ask you for personal information that will help us provide what you need, or help us later to edit the site to solve issues that have arisen. In general, communication with the user is one of the most important steps to meet the target audience.

In the following articles we will better explain some of the most interesting forms for .