Have you ever found yourself using TikTok for hours on end? Or maybe it’s not that exaggerated… but surely you get videos one after another and you always say “oh well, one more and I’ll close.” This application has a functioning and an algorithm that aims to trap users, which they achieve many times.
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As you can see, TikTok is tremendously addictive, do you want to know how they do it? Well, stay reading and we’ll tell you some tricks and the secrets of this social network’s algorithm.
How does the TikTok algorithm work?
Every social network today has an algorithm in its core that is responsible for show personalized results and recommendations to each user. That is, the algorithm is in charge of determining content that is relevant to each person, and showing it to them. Because? Simple, because that way you will enjoy and continue using the application.
In this case, the TikTok algorithm takes into account a series of things so that you discover videos and profiles that may be interesting to you, based mainly on your tastes and your activity.
TikTok made official some of the ‘tricks’ it uses to recommend videos to us, specifically in the section For You either For you. We are so friendly that we summarize and clarify them for you in a very simple way.
The algorithm basically focuses on a combination of likes, comments, how long the videos are played, and whether they are viewed in full. So, in the same way that personalized ads are shown to you, you are also shown personalized content.
So what does the TikTok algorithm take into account? Let’s see…
Your interactions
One of the bases of this complex algorithm is that classify the content that you visualize thanks to the interactions you make, that is, it takes into account the videos you like (the ones you “like”), which you sharethe accounts you follow, comments what you publish and your contentthe ones you create yourself.
Your interest categories
When you create your TikTok profile, you are invited to select some category of interest to yousuch as sports, music, animals… Thus, having not interacted with any content for the moment, the social network begins by showing you that type of videos that have to do with with that. And now you have where to start!
Video information
As you know, videos can include informative detailssuch as the title, description, hashtags… and other elements such as subtitles, sounds or music.
Your account settings
The algorithm also takes into account your language preferences, the country settings in your account and even the type of device you use, although they have a lower weight than other factors.
According to what the social network itself says, its algorithm processes all these factors and weights them based on the value it will bring to users. It is not known exactly what weight they give to each one, but it is very likely that, obviously, some have more importance than others, such as the time you spend watching a video will be more important than whether the country of the creator coincides with yours.
How does the TikTok algorithm sort the feed?
This video social network, like others like Twitter or Instagram, has a main screen on which videos appear, and it also has an infinite scroll.
This scrolling means that more and more videos always appear, designed so that you spend as much time as possible on the Internet. The contents are not ordered chronologically, but rather the algorithm, as it sees which contents you like (according to the factors that we have explained), learns about your interests and introduces one or another.
Furthermore, the trick to making the algorithm work as well as possible is to also communicate which videos you are not interested in (by pressing on the video for a moment and clicking “I’m not interested”). This way, you will personalize your experience to the maximum.
And you, do you think the algorithm is right to keep you hooked on TikTok?
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