Zalando has finally launched its program in Spain. The program, called the Partner Program, will allow brands to connect directly to Zalando’s fashion platform and access its extensive clientele. The affiliate program is already implemented in Germany, Austria, Switzerland, , Italy, Belgium, the Netherlands, and , and has more than 170 marksincluding firms such as Bestseller, Adidas and Reebok.
“At Zalando, we choose our affiliates in line with our high quality standards and based on a series of strict criteria. Like the quality of its products, the relevance of its catalog and its adaptability to Zalando’s offer for customers (free delivery and 100-day return period). As well as the ability of the affiliate to meet our quality demands in terms of logistics, deliveries, product presentation and other relevant aspects.
The Zalando Affiliate Program will not involve noticeable changes to customers
The Zalando affiliate program is presented as a way to offer growth opportunities and benefits to all parties. Thanks to powerful technical solutions, brands will be able to add products to the Fashion Store by Zalandoremaining as the sellers of their catalogs and setting the prices they deem convenient.
Shipment of orders to customers will be the responsibility of the affiliates, while Zalando will take care of other aspects, such as order and payment processing, returns and customer service. In addition, Zalando will offer assistance to its affiliates in optimizing their joint business activities.
From the perspective of customers, the shopping experience will remain the sameconforming to Zalando standards and with no noticeable changes to users.
“The launch of the Partner Program in Spain means a direct advantage for our customers, thanks to the increase in our range of products, greater availability and the convenience of local distribution”, Explain Malte DousDirector of the Zalando Partner Program. “In addition, our goal is to attract more Spanish brands to increase the importance of the national market, always maintaining our high standards, to achieve the best shopping experience for our customers.”
For his part, Stephan Keckfounder and CEO of brandamoda GmbH, one of the brands mentioned by Zalando, declares that “Working as an affiliate of the Zalando.es platform, with the great sales potential for our footwear that this entails, allowed us to bring our EVITA brand to the Spanish market very quickly and without losing control over the specific national catalog or the price”.
Zalando is reinforced in Spain
With the launch of the Zalando affiliate program in Spain, the German company expands the capabilities of its platform and further strengthens its service offering for brands. That also includes the services of your data-driven advertising team Zalando Media Solutionsthe analysis services and the content management system of Brand Solutionsor its recent integrated trading solutions Integrated Commerce for physical stores.
A new step in Zalando’s strategy
This, in any case, is one more step in the surprising evolution of Zalando, a project that emerged from a startup incubator that has managed to become a giant at a European level. , Zalando is looking for alternative forms of billing. Thus, you will sell on Amazon and your items in a somewhat unusual strategy, as they include are two of their biggest competitors.
In fact, his footwear firm, in amazon and , the retail platform of Alibaba.
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