Something very important and that has been talked about for years by many forums and conferences is the evangelization of the User Experience within companies and organizations.
No matter how many efforts we make evangelizing about UXtelling that it is not a cost but rather an investment and how it can favor having a client or user happier with the product or service among other benefits, it is necessary that the company or boss has at least a knowledge base about what is and what is not UX.
Keys to deal with your boss, boss or company for the evangelization of UX within the organization
Entering a company or having a boss with little maturity in terms of User Experience and Usability can become very frustrating on a day-to-day basis.
Below is a list of key aspects for the progressive evangelization of the organization and the people that comprise it.
1. User research is essential
User research is essential to understand the attitudes and behaviors of the people who use the products or services.
Identifying the thoughts and feelings, what they hear, see, say and do is essential to be able to identify points of improvement in existing functionalities or find new developments that they need and that satisfy their needs.
Thanks to the different techniques and the use of analytical tools we can increase the income of a product or service through a well-defined process.
It is important to validate the experience or degree of satisfaction that users have when using a certain product or service. It will help us understand if it meets your expectations and needs. This can be done, for example, via .
On the other hand, it helps, through the observation and analysis of how a group of real users use a product, to find problems and be able to solve them in the best possible way thanks to the conclusions obtained from said test.
In conclusion, research with users is important to be able to know, understand, understand and empathize with the users of a product or service.
2. There is no standardized UX process
It may be the case that you enter a company or have a boss who has heard about . It is a totally valid methodology created by Jake Knapp in 2010 and updated in 2018 while working at Google.
Thanks to this methodology, concrete and measurable results are obtained, which allow the concept to be validated, since it will be tested with real users. Risks are reduced, unnecessary functionality or features are not developed, and return on investment (ROI) is maximized.
All this is true,But UX is more of a series of techniques and approaches than a formal or standardized process. The UX allows flexibility to solve specific business problems, users and customers, thanks to the different techniques and tools.
It is not the same to try to solve problems in an already mature and highly worked product, than in a newly created product or to create a new product from scratch.
3. UX is not UI. It is not the same and they do not face each other either. They complement each other
User experience (UX) can be defined as the experience a person has when interacting with all aspects of a company’s digital product or services.
The user experience or UX studies the perception and sensations generated by the digital product or service through the interactions it carries out. UX is not only focused on the digital product, it encompasses everything and is always focused on the human being with whom it interacts.
A UX designer performs the following activities, among others:
On the other hand, the (UI) or user interface, are the set of screens, pages and visual elements such as buttons, forms, etc., that allow people to interact with the digital product or service.
A UI designer performs the following activities, among others:
By way of conclusion, note that the UX is not independent of the UI and vice versa.
4. Usability tests are important
Your boss may believe that you are the best UX designer in the world and that he is very lucky to have you on his team, in fact, the entire company may even believe that you are the best UX designer in the world.
My advice: “Be humble and try everything you can or you will be left with real users”. Let them interact with your product, prototype, or design and say their impressions out loud as they tinker with it. Ultimately, do.
That your boss or company believes that you are the best UX, can lead you to think that if you are an expert you do not need to test with users and find yourself with the bitter surprise that the designs or products you make do not meet the needs of users, nor they solve their real problems.
You may be applying best practices, using correct design patterns and have done all the research, but you need to know how users will react to trying your product.
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