One of the most demanded products in the supermarket is always that of alcoholic beverages. With beer as the spearhead and an essential part of any shopping basket, the multitude of brands, sizes and flavors makes this a complex decision. A niche in which Mercadona has managed to position itself, thanks to its white label beer under the name of Steinburg.
For tastes, colors… or beers. With countless varieties, each consumer has their favorite barley liquid and just as someone may not like one type, another user may find it their favorite. That is why the high commitment of supermarkets in this sector, by always presenting more than one modality adaptable to each average customer on their shelves.
Regarding the main chain in Spain, Mercadona, in addition to the most popular brands, the Valencian company always triumphs in number of sales with its own line. Steinburg, a white label that joins the company led by Juan Roig, has several varieties where the classic stands out.
The price of Steinburg, more than important for Mercadona
An award-winning beer in various competitions for its taste, composition and good value for money, to the point of being considered by the (OCU) as the best in its analysis. With an alcohol volume of 4.8%, this Lager is around 23 cents in the 33 cl can.
A more than attractive price that explains part of its success in sales, but not all the keys. Green, the traditional color of Mercadona, this causes it to resemble well-known brands such as Mahou, Heineken or Carlsberg to the point of being another important aspect for its strong demand.
The key to its success is in Font Salem
However, it is in its production where the main attraction lies and for which it is considered one of the best on the market. Made with water, corn, barley malt, hop extract and E-150 dye, its production is carried out in the Salem (Valencia) plants by the company .
Leader in Spain and Portugal in distribution brand and co-packing of beers, soft drinks and waters, this Valencian company has more than 25 years of experience in the sector, which leads it to produce, annually, more than 800 million liters in three plants distributed between Salem itself, El Puig de Santa María (also Valencia) and Santarém (Portugal).
Since 2001, the Damm group has owned Font Salem
In addition, since 2001 it has had the strength behind the Damm group. Owner of 70% of Font Salem, Steinburg’s production bears the stamp of this Catalan company that has marked the course of the history of beer in Spain since the 19th century.
Everything to produce one of the most consumed beers on the market and most recognized among supermarket chains, which represents around 15 million euros in sales for Mercadona each year.
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