Telepizza has been baking its best secret for 35 years: an authentic dough made by themselves in their factory located in the municipality of Daganzo de Arriba (Madrid), from where more than 14 million kilos of dough are distributed around Spain every year.
And it is that, without a doubt, its dough is its greatest hallmark, which has made it unique since its origins in 1987. For this reason, this year, coinciding with the 35th anniversary of the brand, Telepizza has returned to its origins recovering its famous claim “the secret is in the dough” and has improved its secret recipe to give its products even better flavor and consistency, without losing the essence that characterizes it.
Telepizza’s star product, has a seven-day production process, which includes at least 72 hours of fermentation. When the dough arrives at the establishments after fermentation, the pizza makers spend about 3 minutes kneading and stretching it so that, later, and depending on the size of each pizza, it spends between 5 and 7 minutes in the oven. In total, since 1987, the Telepizza team has invested 108 million minutes in kneading and stretching their dough to produce their best products with a unique flavor, which is equivalent to more than 205 years.
The Telepizza team has invested 108 million minutes in kneading and stretching its dough to produce its best products with a unique flavor, which is equivalent to more than 205 years.
The fact of making its own dough also makes the brand a benchmark in terms of innovation for the sector, as it gives it the chance to innovate not only in flavor, but also in format. For this reason, during its 35-year history, the brand has constantly worked to offer different and unique products to its customers. The experience of the brand’s Quality and R&D team, which has an innovation center, works to satisfy the needs of Telepizza lovers and offer the best flavor combinations, in an original format, without forgetting the importance of have a balance in the nutritional values of each product.
And it is that, Telepizza is more than a unique dough. No one forgets their pizzas with different formats such as the iconic square pizzas, with nachos or in the shape of football team shields as they did in 2021 for the Seville derby, nor their unmistakable pizzolinos or their “Vegui” category, suitable for vegans.
More mass than ever: New Telepizza Limousine
And now, when we thought that everything was already seen in terms of innovation, the brand has once again surprised all its customers by launching an exceptional product today: the Telepizza Limousine, a pizza almost one meter long, perfect to share between 6 people and available both in store and at home. In this way, the longest Telepizza made by the brand to date, available until July 26, is the brand’s new proposal to enjoy during a good plan with family or friends. Also, if you do not agree on the flavor, you can order it in halves between your favorite specialty and To your liking.
The Telepizza Limousine, a pizza almost one meter long, perfect to share among 6 people and available both in store and at home
A unique flavor that remains 35 years later
Telepizza, on the occasion of its 35th anniversary, has carried out a campaign to relaunch the brand to return to its origins, renewing its iconic recipe and improving the three ingredients that make up a good pizza. Since last March, Telepizza customers can already enjoy a new, spongier dough; a tomato sauce with a more intense flavor; and a new cheese that provides greater creaminess and makes home delivery pizzas arrive at the optimum temperature.
Telepizza, a brand close to the Spanish
Telepizza is the pizza brand with the greatest capillarity in our country, thanks to its network of 718 establishments it has been able to distribute 40 million pizzas to its customers in 2021 and has an ambitious expansion plan underway with which it expects to open 25 new stores in end of the year, with new smaller store formats, mobile stores, ‘food trucks’ and modular stores, with the aim of promoting ‘delivery’ and ‘take away’ services, which currently represent almost 90% of the business of the brand.
In addition, it is the only pizza delivery brand from which more than five and a half million Spaniards can order pizzas at home. Now, the pioneer brand in pizza delivery in Spain and first in the QSR sector with a presence in all the autonomous communities, provincial capitals and autonomous cities with more than 40,000 inhabitants improves its recipe, yes, without losing the hallmark that has made it unique for the past 35 years.
MADE BY ECOBRANDS
This content has been produced by EcoBrands, elEconomista’s Branded Content unit.
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