Definitely amazon leads the retail e-commerce sector. Whether for its offers, such as Prime Day, for its ultra-fast Premium delivery system, it is one of the favorites by Internet users as well as the whole world. On its online sales platform we can find hundreds of millions of different items, from children’s books, cat litter, anti-wrinkle creams to ships for Star Wars collectors, and many of the users choose the Amazon’s choice products in your searches.
What is Amazon’s choice
The immense size of its catalog is part of its appeal, but also can become overwhelming for the consumers. If you are looking for, for example, wireless headphones, you will have around 3,000 models to choose from. For this reason, many users have been guided by the badge “amazon’s choice”, but… how does the company choose the products labeled as Amazon’s choice?
Each choice in Amazon’s choice products is associated with one (such as “wireless headphones” or “black folding umbrella”), something we can verify hovering over the Amazon’s choice tag. But the choice of the featured product is not fortuitous.
How Amazon’s Choice Chooses Products to Feature in Search
The Amazon’s Choice program was originally launched for , shortly before expanding to the marketplace. amazon wanted simplify voice search and recommend high quality products and good price that they be available for immediate shipment, although it did not elaborate on the selection of the “high quality items”.
But now we can get a clearer idea, as Amazon has revealed some details about the mystery behind the choice of Amazon’s choice products, and listed three specific reasons for awarding the coveted label, discovered by Geekwire:
1. Average customer ratings
has always been a fundamental factor for the sale of your products. So the higher consumer rating, the more likely an item will be marked with the Amazon’s choice tag. In fact, the platform gives great weight to an average rating of at least 4 stars.
2. Low return rates
Without a doubt, a product that is returned too many times is not very good. Thus, Amazon chooses the products for its Amazon’s choice label if it shows lower return rate than similar products. The fewer returns, the better.
3 .Amazon Prime eligible (immediate deliveries)
Many of the consumers on Amazon have the Prime program for free and fast deliveries, and that is what they look for when they want to find an item in the retail giant. In addition, those who do not have this benefit program, they also expect faster and safer delivery.
Thus, the products that are available for the Prime programwill be among those chosen for the Amazon’s choice label.
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