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Do you need to create a Facebook Business Manager account and don’t know how to do it?
In this article I will show you what it is and how to create a professional account for your business.
Managing a page on Facebook always has its difficulties, especially when you have to manage multiple accounts and pages.
With so much data and information that you need to know at the same time, organization is key when managing pages on this social network, not only to keep everything up to date, but also to keep your sanity.
In situations like this, it’s important to have the right tools at hand, such as Business Manager.
But, you still don’t know what Facebook Business Manager is and what it is for?
Don’t worry, because in this article you will understand what Facebook Business Manager is, the advantages it has for your company or agency, and how to set up your own account, in order to get the most out of this tool.
What is Facebook Business Manager?
Facebook Business Manager is a tool that helps you manage your Fan Pages, advertising accounts, campaigns and other Facebook applications. Facebook, efficiently and in one place. It is aimed primarily at companies that need to enable different permissions for many people.
Since its launch in 2014, this Facebook tool has made life and work easier for many digital marketing agencies and businesses that need to integrate all of their Facebook ad campaign management efforts into one tool, thus facilitating their marketing efforts. .
The tool has a centralized control panel, which provides data on the performance of each page, to analyze and improve your .
Although, as I say, it was launched three years ago, not everyone likes this tool, either because of resistance to change, fear or ignorance of its operation.
It is worth mentioning that 23% of the world’s population uses Facebook, reason enough to learn how to use this tool and discover how it can help you in your digital efforts to optimize your Fan Page, don’t you think?
Who should use Facebook Business Manager?
As in the business world, you have to previously identify your objectives in order to later decide what tools you really need. Here are two examples where it is recommended to have this business manager:
- Companies: If you have a company and need to assign your employees or consultants to one or many pages, this tool is indicated. Business Manager allows you to manage page settings, posts, ad creation, and metrics.
It is worth mentioning that it is also an advantage, if you have to advertise in various geographies at different times.
- Marketing agencies: many times an agency must handle several clients at the same time, a job that can be overwhelming if you do not have the right processes and tools. This is when Facebook Business Manager becomes relevant, since you only have to request access to your clients on the page or advertising accounts, with the role that is needed as administrator, editor or analyst, without having to be the owner of the pages of the customers.
What is Facebook Business Manager for?
The main objective of this platform is to help have greater control over many pages and ad accounts from a single platform.
This will help streamline your workflow and keep you from having to switch between accounts all the time, thus saving you a lot of time. Here are some of the highlights of Business Manager:
- Helps manage access to your Page: Lets you check who has access to your Pages and ad accounts, and remove or change their permissions. This is especially good when a member of your team leaves, with this tool you only have to remove those accesses in one step.
- Separate your work from your personal life: You can get access to Pages and ad accounts without having to be friends with your co-workers on Facebook. They don’t have to see your personal profile and they don’t have to see yours.
- Promote teamwork: the level of transparency offered by the tool increases the opportunities for collaboration in your work team, since you have a complete view of the activities that are carried out.
- Facilitates the reporting process:ehe time it takes to collect all the data to make and deliver your reports is reduced, since from the platform you can view all the statistics of your pages including interactions, new likes, reach, engagementamong others.
How to create a Facebook Business Manager account step by step?
Before setting up your Business Manager account, it is important to define the main administrator, who will be the person in charge of creating the account.
For example: if it is a small company, it could be the CEO and if it is a large company, it could be the Director of Marketing. This person will be responsible for inviting the different users, granting access to the pages or accounts and also receiving billing information.
1. Create a new account
The first thing you should do is go to . Next, click on “Create Account”. It is important that you know that, for the configuration process, you have to have a personal account on Facebook, hence the importance of defining the correct person to configure the account.
2. Complete the account profile
Next, a page will appear where you must enter your business name and fill in some details for your account profile information, such as your first name, last name, and business email.
3. Get familiar with the platform
When you click “Finish”, Facebook will welcome you and you will have the option to watch a short tutorial with the first steps you need to follow.
If you enter the platform, you can see that in the center of the page there are different assets, which you must take into account and they are these:
- Page
- ad account
- People
4. Add a page
I recommend you follow the order of the assets, so the next step is to click where it says, “Add page”. Here a window will be displayed with three options:
- Add your own Page: You can add Facebook Pages that you manage to your Business Manager account. You only need to enter the name or URL of the page.
- Add someone else’s page: yesRequest permission to add a Facebook Page to your Business Manager account. Again you must enter the name or the URL of the page.
- Create a Page: yesIf your business does not have a Facebook page, you will need to create one.
Depending on whether you have a company or agency, you must choose the one that is most appropriate to your situation. If you have an agency and handle multiple accounts, don’t claim your client’s page.
Remember that, in this case, you must request access to the page so that they remain as the main administrator.
5. Add an ad account
If you manage an advertising account or if instead you want to create one for yourself, the next important step is to be able to publish ads.
Go to home and click the button, “Add ad account”. Similar to the previous step, this asset also displays three options:
- Add your own ad account
- Add someone else’s ad account
- Create an ad account
At this point, I’m going to give you some interesting advice: When you log in to your Business Manager, in addition to accessing all your pages and ads manager, you can use , a tool that allows you to create multiple Facebook ads at the same time and have more control over them.
6. Add people
This step is essential, especially if you have an agency that handles several clients or if you have a company with different departments.
Under the “Person” asset, click “Add People.” Here Facebook allows you to add people to your business, using their emails. These people will then receive an invitation to join that Business Manager.
Once you define the appropriate role for each person, you can assign assets to them and determine the level of access they can have.
What else can I do in Facebook Business Manager?
Let’s assume that you’ve already set up your Business Manager with the necessary elements. And now that?
There are several things you can do with this tool, so it will only depend on your business goals.
These are some of the main functionalities:
- Manage your Facebook pages: You can see all the details of your pages including statistics, as well as change settings, schedule posts and promote the page, among others.
- Add your Instagram account: yHaving your linked to Business Manager is quite useful as you can use your ad account to make ads on Instagram. To do this, you have to go to the top right and click on the button, “Business Settings”.
There you click on “Add Instagram account” and indicate your username and password.
- Manage product catalogs:pYou can use this section to create and manage your company’s product catalogues. As with all other assets, you can request access to someone else’s catalog.
conclusion
In short, now you have verified that Facebook Business Manager is a very useful and efficient tool to manage your pages, advertising accounts and people in your work team.
Although it can be a bit overwhelming at first, it only takes a little patience and a lot of positive attitude to learn how to use it and thus become a specialist.
I am sure that you and your team will appreciate the help of a tool with this one, to carry out all the daily tasks in the Social Media area.
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Social communicator and journalist. Believer of the phrase, “It’s not what you say, but how you say it.”
When she’s not learning about the digital world, she’s discovering new cooking recipes, practicing modern calligraphy, or playing with her dog, Lucas.
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