The benefits of are well known. Getting your client to move equally in all the channels in which you sell can only bring good things to you, and make him happier. For this reason, it is essential to know what O2O is and how to apply strategies to achieve it.
What is O2O?
The term O2O is an acronym for Online to offline, and vice versa, from Offline to Online. For what it refers to that multi-channel that allows a company to take its customers from the online point to the physical one or vice versa. Allowing the customer to make their purchases in the place and at the time they need it and thus achieving a great experience for them based on the convenience of shopping.
To propose the omnichannel, it is necessary to think that the buyer can interact with the company through different channels such as eCommerce, the , the telephone or the physical store. Therefore integrating them will be the key to getting satisfied customers.
In addition, all the strategies applicable to O2O are not only beneficial for the customer experience, since they also allow the company to adapt its sales channels according to its needs.
How to apply it?
To plan an omnichannel strategy, it must be borne in mind that there are two related effects. On the one hand the ROPO () that includes those customers who have searched for the product on the web but go to buy it at the establishment. And on the contrary the .
There are therefore different actions that can be developed to that consumers move through both channelsnormally passing through offering advantages and benefits to the client or user so that they make their purchases in the other environment.
You can start with simple things such as, within the delivery modes, offering free store pickup, which will make the customer interested in taking advantage of this discount move to the premises and there you can show other products. Or offer you a discount on a related item if you buy it locally. To make your physical store known, you can also hold a special event, such as a product presentation or an explanatory talk, and communicate it by email to online buyers in your area.
If what you are looking for is to give a Boost your online store you can put up posters in your establishments or deliver flyers to those who enter with a special discount if they make an online purchase. Also informing them of an upcoming exclusive promotion on the web or offering them a digital experience in the premises through an app.
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