Social networks are no longer a simple channel to share photos of your vacations or spy on the life of a celebrity: today they are a powerful tool to achieve sales for your brand. Here we concentrate on the facebook storewe go!
In this article we tell you everything about this platform within the social network and how it can help you increase your billing.
What is the store on Facebook?
The store on Facebook (or Facebook Shops) is a simplified version of your e-commerce that you can activate within the Instagram and/or Facebook applications. In addition to creating your store, you can customize it with your brand image, label products and generate traffic to your Tiendanube to add more sales. Isn’t that great?
It is ideal for merchants and retailers who want to reach more people in this social network. Also, it is a totally free tool and no commission is charged for earnings that you have through it.
What is the purpose of creating the store?
The store on Facebook is a virtual window, just like your online store! Only in this case, the exposure of your products is more immediate since the user who is browsing social networks will immediately be able to see the products you sell online. In addition, it is an ideal online sales channel for special dates such as and .
Once the user saw the product in the Facebook store, liked it and wants to buy it, they can click on it and it will be redirected directly to your online store to complete the purchase. Yes, it’s that easy!
Next, we share the main functionalities of the Facebook store so that you can appreciate its advantages and take it as an ally of your e-commerce!
- Add products and information about them: You can upload photos and descriptions of all the items you sell in your e-commerce. Remember to choose excellent ones to highlight their qualities and be able to achieve more sales.
- Select and customize your store’s product inventory: You can divide the products into different collections so that customers can more easily browse your store.
- Communicate with customers directly from your Page– Customers can browse your page and send you messages to learn more and make purchases.
- Get statistics about your products: Depending on the type of store you have, you can check how many messages or views you received for each product. Also, you will be able to see the views, clicks and purchases of each product.
How to create the store on Facebook in 4 steps
1. Show the “Store” section
In the Settings panel, look for the “Templates and tabs” option to change your page template to the shopping page. This way you will access new tabs and default buttons for each type of business (for example, the template for “Restaurants and cafes”).
2. Configure the page template
By selecting the template that corresponds to your type of business, the “Store” tab will now be visible. Among those options, these are the ones that will allow you to display products:
- Sales: focused on publishing articles and images.
- Services: aimed at putting the supplier in contact with the customer.
3. Set up your store
Here the first thing is to decide what will happen when the user clicks on one of your products. At the moment, Facebook allows you to send the customer to your e-commerce to complete the payment process there, or open a chat with the possibility of adding details and closing the sale.
The next step will be to define the currency of your prices.
4. Add a description
We are almost done! Before starting with the upload of products, what you have to do here is to generate the description of the store. The tone and voice of this text will have to do with the branding of your business.
Here our advice is to be clear and direct with what you sell and how this can help users who are getting to know your brand.
How to activate the store on Facebook?
We share two super complete and updated tutorials for you to start selling through Facebook with your Tiendanube:
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Follow the detailed steps and, if you have any doubts, you can write to us at hola@, we will gladly help you!
If you don’t have a Tiendanube, you can communicate directly with it so that they can guide you in creating your store on Facebook. 🙂
Do you already have your store on Facebook ready and want to enhance it even more? Then this content is for you:
Article
social networks are the best complement to achieve more sales in your online store. Take advantage of all its advantages!
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