You can now convert normal images to 3D on Facebook thanks to its AI – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

If you have a profile on Facebook, you have surely seen 3D images on its platform, since this function has been available on the social network since , and came from mobile devices with more than two cameras that are capable of capturing depth in the pictures: high-end mobile devices, such as the latest iPhone models.

A function that makes images much more attractive and dynamic, however, limited for a few users… until now, since you can convert any normal image, no matter how old, to 3D on Facebookan advance in its technology that the social network has announced through its official blog.

Only high-end devices could convert images to 3D on Facebook

The option to convert 3D images on Facebook was first launched in 2018, and last year the giant also included it in its stories. Now, any image captured from any device and with any type of camera can receive a similar effect.

Thus, the new option allows both the images you have just taken and those you have already uploaded to its platformcan simulate depth without the need to use this depth effect of high-end equipment, and only selected the option to convert normal images to 3D on Facebook when creating your publication.

“To bring this new visual format to more people, we have used state-of-the-art machine learning techniques to turn virtually any standard 2D image into 3D photos,” secured the platform in .

“This system infers the 3D structure of any image, whether it’s a new shot you’ve recently taken from an Android or iOS device with a standard camera, or an image from decades ago that you’ve digitized on your phone or any laptop.”

Create 3D images on Facebook from any 2D photo

The first thing you have to do to start transforming any image into 3D on Facebook is to verify that you have the latest version of the application installed on your mobile device.

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Now what you have to do is create a new post. In the box at the bottom that opens when you create a publication, you will see that now there is a new option “photo in 3D”and you only have to select it to take you to your photo gallery so you can choose the image you want to transform.

Once you have selected the photo, Facebook will automatically convert it into a 3D image.

Of course it’s not truly a 3D image, as it won’t show full depth, but this mock model shows a pretty similar effect, and responds to tilting your mobile device, as Andrew Hutchinson of Social Media today shared:

https://www.facebook.com/andrewdhutchinson/posts/10159419262958448

The advancement of artificial intelligence in the social network

This is the result of Facebook’s effort to improve its image recognition and object perception process: “we train a convolutional (i.e. artificial) neural network on millions of public 3D image pairs and accompanying depth mapsand we leverage a variety of mobile optimization techniques previously developed by Facebook’s artificial intelligence”, He assured in his social network.

Of course, from a marketing point of view, it is better to create full 3D images through the one that exists on the platform, since this process is capable of creating full depth, but maybe there are some old images that you could use in your campaigns, and create new perspectives, generating more and renewed interest.

And later…it will be the videos!

And of course this will not be the end of improvements in 3D images on Facebook: “In addition to refining and improving our depth estimation algorithm, we are working to enable high-quality depth estimation for videos taken with mobile devices. Videos present a notable challenge, as each frame depth must be consistent with the next, but it is also an opportunity to improve performance.”

So that’s where the future of 3D on Facebook seems to be heading and with it create more and more immersive contentbeyond the inclusion of AR and VR.

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