zalando, is one of the European benchmarks in the fashion sector. A marketplace with more than 42 million active users that has a wide variety of brands and that has been evolving in recent years, incorporating new features such as . In this search for new horizons, a few months ago, a striking alliance with one of the main fashion retailers on the continent. Now, the eCommerce of German origin has decided to expand its business to another sector.
Zalando enters the world of beauty and cosmetics thanks to its alliance with Sephora
Zalando has unveiled , one of the leading brands in the beauty and cosmetics industry worldwide. Through it, both companies seek to offer consumers «an unparalleled experience» for its users by reinventing the way the audience has to see and buy beauty products in digital media.
The alliance between both parties takes Zalando’s extensive and developed consumer experience, backed by 9 years of experience in the market, and merges it with Zalando’s catalog of thousands of products. 300 marks with which it counts Sephora.
“Zalando, today the most successful online fashion platform in Europe, is the ideal partner for us to continue to inspire customers. By bringing together prestige fashion, accessories and beauty under one roof, we will offer you the best destination to look good and feel good, in a unique premium environment. This partnership is a key step in our growth strategy in Europe and illustrates our vision for the future of beauty and retail.” comment Martin Brock, CEO of Sephora in the press release about this disruptive alliance between these large companies.
Secondly, David Schneider, Co-CEO of Zalando He explained that this action will allow the company to enter the cosmetics market, which is a great opportunity for both customers and sellers.
Beauty sets trends in the digital landscape
It should be noted that this agreement comes at a time when the cosmetic and beauty care sector seems to be gaining ground in the digital landscape. We saw it with another big player in the marketplace sector like The English Court, which has recently released a. Similarly, Zara’s parent company opted to enter this market with its own brand, called Zara Beauty.
In any case, the agreement between Zalando and Sephora will not come into force until its launch in the German market. scheduled for the fourth quarter of 2021. It is expected that by 2022 this initiative will be extended to different markets in Europe.
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