If you have started using it, it is important that you apply the correct strategies that will help you achieve positive results in it, taking into account that the app is directly aimed at companies.
However, on many occasions users they do not apply the correct strategies so they do not obtain the expected results or business It doesn’t work for them the way they really want.
This is because many people make many mistakes when use the appthat is why here we are going to teach you which are the main types of errors that must be avoided.
The main errors when using WhatsApp Business that make your strategies not work
Currently, many mistakes can be made when using WhatsApp Business, what will make your strategy is clearly not working the right way.
That is why below we show you which are the most common mistakes that keep you from success:
Only use text messages
The main base of a business is its customers, so poor communication with them could affect your business in different forms, either as perceived your attention to the public or how can they get to perceive. Thus send only text only messages it will not be very favorable. So you must include what they are memes images or audiovisuals that improve its visualization.
Be the one in charge of communicating with all your clients
If you are the business owner surely you are going to have many other occupations so you may not have time to attend to Business as it should, especially if there are many clients who write to you or interact with you there. all this could cause bad attention on your partso you can create a bad image before the public.
The best thing to do in this case is that you assign someone else to do this, which if you have all the time necessary to serve people by that means. Keep in mind that responding hours later or simply not doing so will cause you a bad reputation that can affect the future of your business.
Answer messages without preparation
The It is one of the best strategies to attract customerssince it allows you create messages with valuable and important information for the reader. But if at any time a client contacts you to clarify a doubt or to ask a question, it is important that your response is concise and correct.
Therefore, offering wrong or half answers will make you lose many points. It is important that you try to answer all the questions that your customers have, since it is presumed that it is very difficult for consumers to communicate with companies.
Take a long time to answer
Most of the people complain about the bad attention of the companies through WhatsApp Businessand is that when a consumer writes something Either to ask or clarify a doubt, expect a quick responseso responding to hours or days will no longer have any importance.
Not having a calendar for him to send news
Bad communication will always affect your relationship with customers, so you should strive to always generate details that are pleasant. The best way to do it is creating a calendar for what is he sent from newsthat is, that from time to time you must send promotions or offersas well as notify the launch of new products. All this can help you increase the economic income for your business.
Not assigning hours of operation
The messaging app gives you the ability to assign a Customer service hoursthis will allow consumers when they write to you to know if you are still in work hours Or should they just wait for the next one? workday To be served. This is how many of the companies make the mistake of not assigning a service schedule despite being very easy to apply.
Use unofficial integrations
Many of the companies make the mistake of not using the official WhatsApp integrations in order to save money, but the truth of this is that if you miss messaging policies You can lose your business account, since these are very strict rules where unofficial integration is clearly prohibited.
Use your personal number to answer customers
When starting an entrepreneurial process, the most recommendable thing in these cases is to use a individual number for this, that is, you must immediately separate the personal from the work. However, many people continue to make the mistake that a consumer write to their business number and ends up answering by the staff.
This will cause those people to have to keep your personal number of manual way, which clearly seems tedious to everyone and will also make your business look unprofessional. So it is recommended to handle everything from business.
Don’t spend time personalizing messages
Personalization is usually one of the most important aspects for companies, keep in mind that everyone likes to have all the attention in the world, so having prerecorded messages is not always the best. In this case, you must try to give all possible attention to each of your consumers, for this, have a one-on-one conversation and always offer a quick response.
Saturate customers with mass messages
There is nothing more tedious than a person sending each instant broadcast messages or chains as they are also known. This is how many companies currently make this mistake. Keep in mind that consumers also have their jobs and occupations, so you cannot spend all day or every day sending them ads for your products or services, since you will simply appear via WhatsApp.
Use it only as a sales tool
Another common misconception is that people only use it as a medium of sale and do not take advantage of all the possibilities that this offers, but the truth is that business let you have a internal communication with your entire teamyou can also use it to do marketing, send promotionsas a support for clients, among some other uses that you can give it.
Send messages without people’s permission
you should never send messages without people’s permission, keep in mind that your customers are not going to be happy if a stranger contacts them, so never give your numbers to other people without your permissionsince this can cause misunderstandings or inconvenience.
Tips to make the most of WhatsApp Business features to grow your business online
This application of business instant messaging offers you a good variety of functions, so you will be able to get the most out of it and thus make grow your business online.
So that you can take advantage of all this, follow each of these tips:
Set up your business account
The first thing you must do is configure your business profile, for this you must enter the name of the company, indicate its exact physical address, if it has a website you must provide it, as well as the profiles of the social networks, select the type of offer either “Products or services”, indicates the customer service hours, and the business objective. When you have added all this information, the consumers They will be able to know what you do and will be able to locate you more easily.
Get the most out of your profile
if you have a Company profile It is essential that it be quite attractive so that you can achieve attract public attention, For this you must select a very good profile image, constantly update your status, this will make you present in your contacts, use appropriate tools to schedule tasks and manage clients.
Take advantage of WhatsApp Business analytics
So far the messaging analytics is not the best of all, but surely you will be able to take advantage of it for what it will be for you quite useful. With it you will have the opportunity to know how many messages you have sent, delivered, received, read, as well as locate users by interaction groups. For now, we are waiting for it to establish some interaction with the different social networks.
Automate your responses
You will be able to automate the responses so that predetermined messages are sent every time another person writes to you, such as messages of welcomes, greetings, farewells, answers to frequently asked questions, can you indicate your office hours, leave an absence message, among other messages that you can apply there. This option also allows you to disable specific notifications.
Avoid Spam
You can apply some measures that allow you to reach your potential customers without being considered as a Spam, so you will be able to introduce the use of this new service channel through social networks, Newsletter or websites. This type of action will allow you to reach a larger audience.
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