One of the most useful tools for companies today is . Since, this version of WhatsApp has simplified communication between businesses and their customersin order to facilitate the development of their strategies and satisfy their needs, respectively.
Consequently, there are many companies that have chosen to make use of this platform, worldwide. with which it is possible Manage and customize your own company profile in WhatsAppas well as having real-time conversations with the public, providing them with online catalogues, etc.
For this and much more, it is worth knowing how to use WhatsApp Business in order to get the most out of the app. That is why, in this post, we will introduce you to several tricks to follow to achieve your commercial and business goals. through this version of WhatsApp.
List of the best tricks you should know about WhatsApp Business to be an expert
By now, you probably know how to drive WhatsApp Business in a simple way or, for the most essential. However, you should keep in mind that, this powerful platform hides different utilities from which you can get a better experience in the instant messaging service.
Due, we want to teach you different tricks, tips, techniques and/or recommendations through which your WhatsApp Business account will become a more efficient tool to communicate with your customers and your target audience, capture their attention and generate more conversions without so much effort.
So, without further ado, we start this definitive list of the best cheats on WB:
Create message templates
A way to get more juice out of WhatsApp Business tools and even automate your sales through the application; consists in .
Which are defined as specific message formats that can be based on shipping information, payment updates, reminders, troubleshooting, etc.. In this way, generally, businesses make use of this type of message to send notifications or customer service messages to all those users who have agreed to receive them.
If you want to start using them in your marketing strategy, you need to carry out the following step by step:
- Afterwards, you must create a WhatsApp Business account for WhatsApp Business API through the commercial administrator indicated in the previous part. On this platform, click on “Business Setup” and in the accounts part, select “WhatsApp accounts” to click on “Add WhatsApp account” and configure it.
- Then choose the option “Message templates” in the business manager associated with Facebook Business.
- Now it’s time to click “Create message template” to proceed to choose a category, name and language.
- followed by that, you have to add the content. Which, you can do more quickly through the button that indicates “Add Sample” to add an optional sample template.
- Once you fully customize your template, you have to click on “Send” and the template will be sent for review.
- If the system approves your messageYou will automatically be able to start working with the developer to add the message templates to the WB API.
Use a QR code of your profile
Without a doubt, the possibility of making use of exclusive QR codes in WhatsApp Business, is one of the most useful functions who has added this platform for business. Well, at a commercial and business level, it is completely advantageous for each company You can expand your audience in a simple way. In such a way, customers or potential audience they will not have to carry out the tedious procedure of writing the telephone number of the company in question to schedule it in their contact list.
Rather, they should only scan the QR code of this through the camera of your device to be able to start a conversion with it, automatically. Consequently, as it makes it easy and quick to increase interactions with customers, motivating them to start a new chat, it is appropriate to use it.
Whether it’s on your social networks, on your company’s website, on business cards or in email templates, for example. Therefore, next, we teach you how to use and share the : By default, there are millions of WhatsApp Business users who choose to manage their business profile from android compatible app to do it from your smartphone or tablet.
Therefore, we begin by explaining what must be done to see your exclusive QR code on the platform from Android:
- both in Android as also in ios, you have to start with access your account in the Business version of WhatsAppfrom its mobile app.
- Then, from the main page, go to the upper right corner and press the three vertical dots that are there.
- Then, click on the option that indicates “Tools for the company”. Which is in the first position
- Once you access the Business Tools menu, scroll to the bottom and tap on “Direct link” in the More Tools section.
- Now it’s time to click on “View the QR code” and in this way, you will see which QR code belongs to you in your WhatsApp company account, specifically.
- Finally, to be able to use and share said code, it is enough to press the button that indicates “Share code” in the bottom.
Synchronize your WhatsApp Business account with your Instagram
Luckily, Instagram has enabled a button so that potential customers of any business profile can easily open a chat in WhatsApp with just one click. Reason why, it is possible sync a WhatsApp Business account with an Instagram account easily.
This will help redirect traffic from Instagram to WB so that each client can chat in real time with the company in question, directly. Thus, an excellent way for businesses to have much more diffusion, manage to retain their public and thusexpand your number of customers from Instagram, with the help of WhatsApp Business.
In order to make this link, the procedure is as follows:
- Enter your WhatsApp Business account and tap the three dots at the top right to choose the option “Tools for the company”.
- Next, you have to go to the bottom of the list of options and, from the More tools section, Click on “Direct Link”.
- After that, locate the link provided there and long press on it to copy it. When this is done, you will get the message that says “Link copied”.
- Now you have to enter the and open your company account there, to enter your profile.
- Done the above, press the button that says “Edit profile” and in the Website space, proceed to paste the direct link of WhatsApp Business.
- Finally, you just have to press the check that is located in the upper right corner to save the changes made.
In this way, all the people who visit your business profile on Instagram, they will have the opportunity to communicate with your business via WhatsApp quickly and directly.
Organize your agenda using labels
This version of WhatsApp offers the possibility of ordering an entire list of contacts in a more specific way. Since, it allows to make use of the labels with which it is easier order your customers (to identify them from your family and friends, for example), as well as, to segment them among themselves and be able to organize the different chats you manage.
Thus, with this functionality, you will have the possibility to manage each of your clients in a more planned way. Taking into account that each label can be personalized with names and even, with symbolic colors; according to your requirements.
Now, to do this, you must do the following:
- First of all, access the app and press the three dots which are the upper right side.
- After that, in the menu that appears, tap the “Labels” option.
- Next, it’s time to start creating your own labels pressing the “+” icon which is located at the bottom. Or you can also use the ones that are there created by default.
In this way, using your own nomenclature, you will have the opportunity to identify each of your users by categorieslike each of the Conversations that start with your business on WhatsApp Business.
Create effective mailing lists
One that you can undertake through WhatsApp Businessconsists in create mailing lists that easily capture the attention of your potential audience. Bearing in mind that these lists are those that offer you the possibility of send messages and/or multimedia files to numerous contacts at the same time.
Thanks to this, you can get up to a total of 256 WhatsApp users simultaneously and without making a great effort. Since, that is the number of people that the instant messaging service allows you to add to each broadcast list.
In this sense, we proceed to teach you how to make broadcast lists dedicated to all your customers from WhatsApp Business:
- Log in to your WhatsApp Business account with the mobile app and go to the upper right corner to Click on “More options” (ie, on the three vertical dots icon).
- Next you have to click on “New broadcast”. Normally, it is in the third position of the list.
- Then, on the Broadcast screen, choose each and every contact you want to add to your mailing list.
- Once you have concluded this choice, you have to press the green check icon which is in the lower right corner. This will create your new mailing list automatically.
Notably, when you choose to use this trick in your WhatsApp BusinessIt is important that you focus on and share inappropriate content. Well, this could only displease those who are part of said list and would prefer to leave it. Which, would significantly affect the image of your brand.
Show all the catalogs you want
If you want to generate a greater number of conversions through WhatsApp Business for your company, we recommend create and display catalogs of all your products and/or services through this platform. In this way, apart from attracting the attention of your potential clients, you will also have the opportunity to Eliminate certain barriers when making sales and therefore, you will be able to specify them more quickly.
Added to this, the catalogs presented through WhatsApp are also perfect for motivate the public to buy them and even, for to be able to retain these people with respect to what your business provides.
Therefore, it is essential that you learn how to create your different inventories from version…
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