It is something that usually costs a lot or little money, depends largely on the quality of the content you want to offer and the vision you have about the project in the future.
Currently, there are many podcasts that monetize their content and that allows the quality of the work to be better and bettersince you will have better recording equipment, a very professional and motivated staff to do things better and it also gives you the opportunity to continue investing in advertising and promotion to position your project in comparison with the rest.
In this guide you will know What are the best methods that exist to monetize your podcast?. Today more than ever you have the chance to earn a living doing what you like the most, you just need the necessary knowledge to make your dream a reality.
Best ways to make money with a podcast
Previously, the way to earn money creating content was by working for a radio station or in some other traditional media, however, with the advent of the internet and digital platforms, A range of options has been opened so that you can earn money on your own without necessarily depending on a company.
Regarding podcasts, there are many ways to make money, here are the most prominent:
sponsorships
This way of making money has been working since the creation of traditional media, It basically consists of contacting a company or person who wishes to finance your podcast in exchange for publicity in the project. where it will be possible to mention the name of the brand, the products or services it offers and it will be shown as an official sponsor in its credits.
affiliate marketing
This is one of the most used forms by content creators in order to monetize your projects, It consists of sharing links from companies that pay you for sales commission or for registering on their platform. The more people from your audience enter the platform, the more profit you can generate.
One of the strongest and most reliable companies to work with affiliate marketing is amazonalthough there are many options that you currently have, from Subscriptions to stores to earn discount coupons, service recommendations, online course registration, among others.
premium content
Exclusive content is another way to monetize your podcast. This business model consists of inviting your audience to purchase a Premium plan where they will be offered exclusive content through a platform that offers this type of service and be able to generate additional income. iVoox is one of the platforms to publish and listen to podcasts, because this company has a subscription program for fans where people can contribute financially to content creators.
is another platform widely used for this purpose, it consists of a digital community where you can affiliate your subscription to the podcast of your choice. The subscription cost varies for each project and the money goes to the content creators while you enjoy certain benefits over those who watch the free content.
Generate income with ads
The automatically generated ads As you can see in the monetized videos on YouTube, they are another way to monetize your podcast. You should only investigate if the platform on which you publish your content contains any ad program. For example, the platform Spreaker has a program called “Ad Revenue Sharing” where audio ads appear before your content begins, during the podcast, and at the end of each episode.
As you get more views and subscribers, the payment for these advertisements will be increasing. It is important to note that not all projects can generate ads automatically, for this you must meet the requirements that each platform with this service demands, which range from from a number of minimum reproductions to a specific number of subscribers and registration time on the platform.
Sell your products and services
In any venture or business, diversification is important, which is why if you have an online or physical store, if you offer a course, sell books, draw pictures or do anything other than the podcast and want to offer that product or service, you can do it through the podcast, This will allow you to obtain new customers and increase the reach of your brand.
People do not like to be sold insistently, which is why the secret to being able to effectively sell your products is to do it in a non-invasive way and that your proposal is creative and add value to those who will be your customers.
Receive donations for your podcast
You can receive money directly from your audience through donations. For it, You can leave the links of your bank accounts or electronic payment accounts such as PayPal, as well as share your cryptocurrency wallet. platforms like Patreon and ivoox They offer donation packages so that people can make the financial contribution.
Create crowdfunding campaigns
The crowdfunding It is a quite innovative way to monetize your podcast, consists of creating online fundraising campaigns, where people can make their donations through platforms such as Gofoundme, Kickstarter and Indiegogoamong others, where you establish a goal to achieve and once the objective is achieved, the collection of funds will go to the creator of the campaign, which in this case would be you.
Publish your podcast on YouTube
YouTube is perhaps not the best platform specialized in podcastsbut it can be very helpful when you are looking to monetize your content, since it It offers a series of options so that you can earn money constantly.
Since the auto ads until the sponsorships are some of the ways Youtube use to monetize your channel, but for this You must have a minimum of hours of reproduction, number of subscribers and these conditions may vary depending on the region of the planet where you live.
make money with events
A very ingenious and creative way to earn money with your podcast is using this platform to offer special events. These can be online or offline and in order to attend these events, people must pay a ticket or special payment.
Events can be related to your podcast or they can be something else entirely, but that interests your community, for example, you can create a music event somewhere in your city with invited artists and you may have had some of those artists as guests in your interview podcast, which will arouse the interest of the public who will want to attend the event.
Examples of successful podcasts that you should know about
Are many podcasts in English and Spanish that they are doing incredible things and that they manage an impressive number of followers. It depends on where you live and the type of content you like to decide which podcast is better than another.
Here are five successful podcasts that use many of the monetization methods you learned about earlier:
Deformed Weekly Ideal Total
This is one of the most viewed podcasts in Spain, two girls who speak very eloquently on very diverse and important topics for society such as culture, mental health, feminism and current news with a touch of humor. This podcast has been awarded for the quality of its content and for the success it has had in the Spanish-speaking public.
TED in Spanish
TED talks have become a very successful phenomenon on social networks and this format has been taken to a podcast, which has also been a great success. This project consists of inviting leaders, scientists, artists, writers and anyone who has a message or an idea to share with the world and that they serve as an example for the new generations.
In each episode you can learn about a new topic and meet a new speaker who will add value to the audience. This podcast is directed by Gerry Garbulsky and is supported by major brands that serve as sponsors of the project.
In therapy with Roberto Rocha
Mental health and social problems have become a very recurring and important topic for people today, it is for this reason that Roberto Rocha’s podcast, who is a well-known Mexican psychologist has stood out with his podcast. In it you will be able to hear about different topics such as abandonment, depression, domestic violence and other highly relevant topics that are explained by the moderator as well as by the specialists that the doctor invites in each episode.
One of the ways in which this podcast monetizes its content is by offering workshops and specialized therapies where the psychologist himself treats those interested and it provides the tools to overcome the problems they may be suffering from.
The real robbery of the century
This is a documentary podcast where they tell the story of one of the most impressive robberies in Argentina, the robbery of Banco Río in the province of Buenos Aires in 2006.
In each of the episodes of this podcast, You will be able to know the testimonies of the protagonists of this robbery, hostages, police officers and other witnesses who were able to witness one of the most epic robberies of the history of Argentina and Latin America. The production of this project is in charge of Mariano Pagella and the podcast has been awarded by the International Festival of New Non-Fiction Narratives (Finnof) for best podcast of the year.
stretching the gum
Comedy podcasts are having an impressive boom and “Stretching the Gum” is an example of this. Two girls, Carolina Iglesias and Victoria Martín are the hosts of this podcast and In each episode you will be able to enjoy the peculiar talks that the presenters of the project have where they refer to topics such as beautysocial stereotypes, dating problems, among others.
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