Getting a good site in web search engines has become the great battle of any web page. Both companies and individuals do everything possible to satisfy the search engine on duty, see Google, fulfilling a series of requirements that push their online portals in positioning and thus achieve greater visibility that serves to attract as many audiences as possible. .
To this end, in addition to doing everything possible for the more than well-known SEOyou can also carry out advertising campaigns that encourage click or perform certain actions on a web page. In this sense and context it is where Google Adwords makes sense. It is a control panel enabled by Google itself to develop campaigns to increase traffic on a website, achieving privileged positions in the search results for certain keywords.
Once this is assimilated, the big question is knowing how to create a google adwords accountand this is where this guide that we bring you comes in. We are going to explain step by step what you have to do not only to create your profile on this portal and enjoy all its tools, but also how is the process of creating an advertisement so that, even in less than 20 minutesyou have built it and have it running on the network of networks.
How to register a Google AdWords account step by step?
All this, accompanied by certain procedures to enter establishing a payment system, enter for free or even the fastest side of this system: Adwords Express. Google’s proposal in this advertising sense is quite extensive and accessible, but being part of it in order to take advantage of it is something that requires carrying out a prior process that you will not have any doubts about.
Before starting to create an Adwords account, the first thing you need to know is that It is essential to have an email and your own website. However, if you do not have a website you can use the tool Google Adwords Express to advertise without any problem. In this post, we will initially focus on how to create an Adwords account, although we will explain how to sign up for Adwords Express below. Without further ado, let’s start!.
1 – Enter the Google Adwords portal
In order to start, You must access the Google Adwords page. Open your trusted web browser and in the address bar available at the top, type the following URL: https://adwords.google.com. You are already on the Adwords home page. Now, just click on the green button with the text “Start now”.
2 – First data
The first thing that the Adwords form will ask you for is an email address and the web page with which you want to set up advertising campaigns on Google. It is important to point out that, if you do not previously have one, when you write the email you will proceed to create it. If you already have one, use it and you will speed up the process.
Filled in both fields, mark the option you want regarding receiving advice and recommendations, and then click on “Continue”.
Now, you will have to login to the Google account system or create the one that corresponds to you in case you do not have it. You only have to carry out a few simple steps in the first case (write the email and password when requested) or carry out the entire registration procedure in the second.
3 – Configuration begins
It is time to choose what you want to do with Google Adwords and how you want to do it. You will have before you several options that we will fill in little by little, to the right of each tab a pencil-like icon appears on which we will have to click to display more options.
First you have to start with establish the money and/or budget that you are going to pay daily for having the campaign running.
Now it’s time to choose your target audiencethat is, the type of people your ads are aimed at, you can select and filter by location, types of ads (display and/or search) and select the keywords for which your personalized ads will appear.
Also, you have to make an offer that you consider adequate to attract the as many people as possible and finally write the ad in question. There are tricks and techniques to attract more people to your website, such as the use of emoticons, product shortage messages, date limits, etc. As you write your ad template, you’ll be able to preview what it would look like in real time.
When you have everything, click on “Save and continue” to go to the next and last step.
4 – Set the payment method
It’s time to fill in data about your identity and the payment method by which Google will charge for this movement in Adwords. Choose the type of account, your tax information, give your name and that of the company, its address, the way in which you want the payment to be made and the card information.
Be sure to fill in all the fields and check the boxes that you must and click on “Finish and create the ad” to end. Clever! You already have your first advertising campaign in Google through the official Adwords platform, now all that remains is to monitor our campaigns to see what we can improve and refine.
Open an Adwords account without entering billing information
Although the usual thing when creating your profile is that you proceed to prepare the ad and enter the payment method with which to pay for it, Is there a way to open an Adwords account without having a credit card or entering billing information?. It is quite simple and, as you will see below, it is done quickly:
- With your web browser open, go to . Through it you access the Adwords customer panel.
- Once inside, click on “Register now” to start.
- On the screen that appears now, you must enter an email address, the name you want to assign to your Google AdWords manager account and establish what you want this profile for with the two options available.
- Then, configure by setting the type of currency, the country and the time zone that correspond to you. When you’ve done that, scroll down and click on “Save and continue.”
- Automatically afterwards, you will have to or create one if you didn’t have one previously. Follow the steps that appear on the screen.
- Completed this, You will arrive at the Google Adwords administration panel. From here, you can take a look at all your options without paying anything. Done!.
*Note: Another alternative and equally effective method to access this somewhat more hidden area of Google Adwords, is to click on “Skip setup instructions“which appears in the first step that we have at the beginning of this guide, with this we access the same point to avoid having to give our bank details and access the Google Adwords control panel, we leave you a very clarifying photo. 😉
How can I create an Adwords Express account?
The most traditional way to join the Adwords system is through its long and complex registration panel. Nevertheless, there is an alternative and much faster way, capable of having your ads running on the network in less than a quarter of an hour. A quick and effective solution that comes with a name and surname: Adwords Express.
How do you create an account on it? We explain it to you:
- Through your web browser As usual, go to the adwords express home page using this URL: https://www.google.es/adwords/express/.
- Now, click on the button on the left side with the text “Start now.”
- Thereafter, you will need to sign in to your Google Account or, if you do not have it, create a new one by clicking on “Create Account”. The first option is the fastest, although if you don’t have it, you’ll have to go through the registry to create it.
- Once the login is done, you will enter the Adwords Express panel. Click on “Start” to move on.
- You have to fill in the information of your company in the fields that appear, If there is already a company associated with your account and it is the correct one, you just have to confirm it to continue, otherwise, click on “add company“.
- set now the goal for your ad among the options out there.
- Set the parameters that are indicated to you by following the steps that appear (public, language, company category, services…).
- After, create your ad with their titles and description to capture the netizen.
- Add images and logos if you want with the next step.
- establishes a budget.
- Check the data and establish the data to make the payment.
- Your ad is already on the air.
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