Create a Company Page on LinkedIn is a good idea for boost your personal brand and thus get better business. In addition, you will have the option of obtaining greater visibility and accessing your target market in an easier way.
To achieve this great goal, you need to know the benefits of having a brand presence on LinkedIn and the requirements you must meet.
This information can be found in the following paragraphs. In addition, we will show you a complete guide to create a company page on LinkedIn and, if you prefer, we will tell you alternatives for you to have a personal blog.
What are the benefits of having a brand presence on LinkedIn?
When you have a personal brand in LinkedIn you will get important benefits for your career.
Among the most outstanding advantages we can mention:
- You will be more likely to generate profitable business. This is because you will get greater visibility among your contacts, so they will associate your brand with a certain service or product.
- Promotion costs are much lower than in other advertising channels.
- being LinkedIn a network of professionalsyour potential customers will know more easily in where can they find you.
- Google indexes faster the content you upload on a company page. This being a vital strategic advantage when it comes to appearing in the results SERPs.
- when you have one professional page on LinkedIn you will have an important tool for differentiate yourself from your competition. This will generate added value for you to carry out commercial operations.
- You will have a greater presence on the webwhich will help you generate a better marketing strategy. In addition, you can rely on other social networks to increase the flow of visitors to your website.
What requirements must my brand meet to be on LinkedIn?
to have a company page on LinkedIn you will need to have a user profilebe the person in charge of representing your company and then complete the process provided by the platform to generate a website. Also, you should keep in mind that there is no other page that has been created before your company.
Learn step by step how to create a company page on LinkedIn like an expert
The steps you must take to create a company page on LinkedIn are the following:
Go to the home page
The first thing you should do is Enter your browser to the LinkedIn page and then enter your email and access password. If you don’t have an account, you’ll need to. You will need to enter your real first and last name, confirm the email address and create your professional network.
Select the Products option
once you’ve entered your profile you will have to look for the tool Productswhich is located in the upper bar of the screen, next to your profile picture. When you find it, click on it.
Click on Company Pages
You will find this option at the end of the drop-down menu. Click on it to see the 4 categories what you have available for create a page and contact your customers.
The options are:
- Small business. Less than 200 employees.
- Medium-large company. More than 200 employees.
- Products page. Child pages associated with an existing page.
- Educational institution. Study centers and universities.
Select the option that best suits you
When you have chosen the alternative that best suits you, a form in which you must include informationwhich will be separated into different fields.
You will have to complete:
- Page identity. In this section you must include the name, LinkedIn Public URL and the external link.
- Company details. You will have to choose the sector, the size of your company and the type of it.
- Profile details. At this stage you will need to include a logo of about 300 by 300 pixels and that it is in format JPG, JPEG or PNG. You must also enter a motto that will help you briefly identify what your company does.
Create the page
Finally, you will need check the box informing the platform that you are a representative authorized of the company and that you have the right to act for it. When you have finished you will have to click on the option create page.
List of the best alternative platforms to LinkedIn to have a company page
If what you are looking for is create a page for your company and you don’t want to use LinkedIn As a tool, you can choose one of the following alternatives.
Which will help you to have the best website in a few steps:
site123.com
With this platform you can create your website for free without the need for coding and graphic design skills. You will have an intuitive editor that will help you sell more easily. In addition, you will be able to have a free domain registration and then use tools seo optimization that will help you position yourself faster. In this way the customers will be able to find you more easilysince you will also save money because you will be able to count on the possibility of hosting your site for free.
Obolog.es
This is another tool that you can use for free to create a blog for your company. You will have the possibility of accessing your website in just 60 seconds due to the characteristics offered by the tools that this program has. You can adapt the design to mobile in any theme you choose.
In addition, you will have statistics and self domain using plugins that will help you offer a better user experience. you will have Functional editors so you can configure any themeso you should not have advanced computer knowledge to carry out this task.
jimdo.com
If what you are looking for is to create an online store quickly and safely, this platform is ideal for you. It has tools that will allow you design your website in a few minutes offering your customers high quality images and visual content.
It has a structure that allows you to optimize templates for desktop and mobile. In this way you will be able to differentiate yourself from your competition through its advanced functions for editing. You can choose different types of payment plans to access a website or an online store.
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