Thanks to the various tools offered by the online world today, it is important to take into account that It is increasingly necessary to start a digital business where you sell your products or services, since it is no secret to anyone that the offline world is falling behind and, of course, its sales mechanisms do not have the same effect on customers now. Nevertheless, The online world has multiple platforms in which it is difficult to keep a business afloatbecause many people (as well as you) can offer the same and therefore, it is essential to make a difference in the sector in which you are specializing.
Given this, The famous shops on Facebook emergewhich in view of the fact that many ecommerce or large companies want to position themselves in the best way in digital marketing, have resorted to the creation of web pages, blogs and other structures to attract customers and optimize your visibility. However, they are very widespread sales methods that perhaps fail to give the business the necessary power to truly evolve. Instead, The social network Facebook is visited by millions of people around the world and every dayso this It will allow you to expand much more towards your potential customers.
In such a way, Facebook could be an ideal amplifier of your brand, through its online stores that are giving more and more benefits to those who use it. Being so, the place par excellence where the world can find out that you exist and everything you offer. But despite being a very effective strategy, few sources give specific recommendations to use it in the best way. Indeed, through this post we want to teach you, step by step, how to create a store on the social network and be able to sell more of your items or servicestaking into account the most important aspects.
Steps to create an online store on Facebook to sell through this social network
To start with this venture, the most valuable thing is to know how to create your online store on the social network and consequently, below we present the steps that you must carry out in detail:
Go to your Facebook page and open the online store page
- Initially, you have to navigate in Business Facebook and locate your page for login to it, there. Of course, this you must do as Administrator. By default, many pages of Business Facebook they already have the digital store page that shows up when you log in as Administrator, which your customers can’t see.
- Then, when accessing, locate the tab “Store” displayed on the left hand side and click on it. In case there are problems finding it, it is most likely that you do not have the correct template activated.
- So, to enable the template that it is, enter the “Setting”, then to the section “Templates and tabs” to proceed to search for the current template area and press the “edit page”.
- Once located in said selection, you simply have to apply the default shopping template either “shopping”, which adds the tab “Store” and what you must do is choose it to obtain it.
Now configure the details of your online store
- After you select the purchase tab, it will show a popup window that explains the configuration that you are about to carry out, that is, it is about the Merchant Terms and Conditionswhich we recommend you read in detail and then click on the button “Begin”.
- By pressing “Begin”, another pop-up will appear asking you about some important business details. At this point, start by marking your type of business and addressin order to choose the button “Following”. Although, this part asks for the state in which you do business and the tax registration number, you can skip it if you wish (although at some point, you will have to inform the social network of your state tax registration number).
- Now, to receive payments on Facebooknecessary specify the currency and write your email address. It does this in order to detect your location and, if necessary, block currency that is not accepted.
- To finish with this section, you just have to click on the “Finish” selection to continue with other procedures.
Proceed to the configuration of your payments
- To configure the payments of your online store, you must look for the button “set up payments”, click on it and continue.
- Subsequently, a pop-up window opens that asks for your tax information. Therefore, this is a mandatory step and it is important that you be very careful, since later on you won’t be able to edit it. The information it asks for is about the name of your company, the owner’s identification number and its legal name. When placing such data, click on “Save”.
- Finally, in you segment, you have to specify the details of the bank you wish to link. Depending on the country, this can take a different form. But well, it should ask you for the bank account numbers you want to affiliate and then just click on “Save”.
Upload a product in your Facebook shop
- Now, you are ready to start selling on Facebook Business and you can proceed to add the products you want people to see and consider buying. So, first of all, go to the main page of the account and locate the tab “Store”, to access the option “Add a product”, it is located in the upper right corner.
- Since then, a new window will open where you must specify all the information about the article. Whether it is the name, price, offer price, description, inventory and other options that you can choose to your liking.
- By putting all this data together, you can add photos of the product that perfectly show what it looks like. Luckily, the Facebook interface supports any type of file, so you can take it wherever you want. Just keep in mind that the recommended size for it is a minimum of 240 x 1,024 pixels and that the image should not contain text.
- Among other alternatives, you can configure different options based on color, size, sizes, among others; that is, any variant of interest for the product.
Set up shipping and complete settings
To set up shipping:
- Enter in “Store Settings” and scroll down.
- In that place, you will see that you can add the shipping types you want to offertherefore, specify the shipments of your online store and that’s it.
To complete the adjustment process, look at all the additional settings provided by the platform and which depend on the type of online store that has been created. Among these, the return policy, the customer support email, etc. stand out. Finally, proceed to press the button “Save”.
Manage all your products
After publishing a certain number of products, you will see in each of them a list in which you can modify what you want. For example, the visibility of the product (who can see it), so that all this fits your potential audience.
In addition to this, you have the option of manage the inventory of your items and even remove them from the store, in case it is not in stock. These tools are very streamlined and They guarantee you better customer service. After adjusting all the mentioned information, proceed to “Save” the modifications.
How to tag my store’s products in FB posts?
A good strategy for more Facebook users to see your products or services and thus be interested in buying them, is to tag them in your social media posts, either in photos or videos. Taking into account that, for greater benefit and better visibility, You can label even the complete catalog of the items you offer. This in order for people to simply click on the label and proceed to purchase them.
To start the procedure, you need to make sure that you have already added the products to the Facebook online store. The step by step is as follows:
- Enter the account post, that is, to the photo or video where you want to make the label. If you haven’t, just upload the content and wait for it to load.
- Located in the publication made, click on the icon to label products. Right when you place the mouse on top of it, the tab “Tag a product”.
- If it is an image, click on the product you want to label and Write the name or names of these. In case it is a video, just start with write the specific name of the article.
- After choosing said product, proceed to click on the button “end labeling” either “Post”; this depends on the type of post you tag. A) Yes, You will be able to see your items for sale within the publication chosen for it.
Advantages and disadvantages of having a virtual store on Facebook
To bet on a new online business strategy, It is valuable to take into account the advantages and disadvantages that this entails. Therefore, we will immediately present the most notable pros and cons of creating and having a virtual store on FB.
Advantage
- The multitude of users that the social platform has: Thanks to Facebook has more than 1.74 billion active users every monthIt is an excellent alternative to delve into it and gain fame through a virtual store. Since without so much effort, you will keep your clients and your potential audience interconnected, which will provide your publications with more shares and visits, and therefore, you will get more purchases and income.
- You will attract more social traffic interested in what you offer: An online store on this Social Media platform, allows you to attract more social and organic traffic, which will increase the sales of your products and services. Taking into account that it will also allow you to gain more engagement, by having highly qualified traffic.
- Maintain direct contact with all consumers: Being a window that allows both the seller and the buyer to stay on the same conditions, FB allows you to communicate directly with your users through direct messages, video chats, voice calls and even by commenting on the posts you make daily. What can be considered an excellent mechanism to give people confidence, clear up their doubts in real time and gain more visibility.
- Get an optimal analysis of the store and your customers: Thanks to the tools that this social network has, It can be very useful to get a better idea of the activities that your clients and potential clients carry out in the profile of the page. and thus, adjust your sales strategies to these actions. Taking into account that the Facebook analytics reports They throw information of interest such as where I enter the…
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