Worldwide, It is one of the most important companies in terms of specialization with products and services related to the Internet, software or other technologies who have managed to transform the digital world in favor of offer an optimal experience to its users.
Therefore, it provides numerous tools with which it promises simplify the management of different projectsby its users. One of these utilities refers to the google tags which are backed by a service known as “Google Tag Manager” which was launched at the end of 2012 by this company.
In such a way, Google guarantees remarkable efficiency when it comes to managing tags or scripts, in order to make measurements around what happens on a certain website, in order to promote its success. As a consequence, it is worth knowing what this tool consists of and what are the benefits of using it.
What are Google tags and what are they for?
While it is true, a label is defined as a keyword that is assigned to data stored in a repository. Which originate from a type of metadata, given that provide information that describes the data and thus, they provide for their recovery. Now, specifically, Google tags are a snippet of javascript code that deals with sending information to third parties (such as Google, in this case).
In this way, these labels serve to collect data, track ads, target ad-type campaigns, and perform more functions as wellwith the aim of improving the experience of users who promote their web pages.
In this sense, the purpose of a tag or label is based on enable tracking, analytics, reporting, optimizations and remarketing on the third party page. Therefore, they qualify as a truly essential tool to access the data that is collected through them for the purpose of obtain information from numerous services (advertising, social networks, instant messaging, web analytics, etc.).
What are the advantages of using Google tags?
Since, with google tags You have endless options to control and monitor the activity of your websites and your applications, of course, they are considered as an element that offers different advantages to users.
Among these advantages, we highlight the following:
- Allow apply remarketing strategies, that is, create personalized ads for users who have previously visited a website or online store. Thus, you will be able to acquire better conversion results.
- They are ideal for streamline the controls of online advertising campaigns. This minimizes the efforts to achieve the success of a campaign.
- The labels of Google they also serve for track conversions exhaustively. With this, you will know which are the elements of value for your strategy and which ones you must change to improve its impact.
- Furthermore, they are useful for conduct a measure of success. In this way, it allows you to quickly know where to invest in your campaign to ensure the increase with respect to the return on investment.
Google Tag Manager What is this platform and what is it for?
Basically, Google Tag Manager or the Google tag manager It consists of a tool that facilitates the management of tags or code snippets. Thus, it is estimated as a new system that has the ability to replace most of the web analytics tags and monitoring of paid advertising campaigns. (SEM) through a single code. Therefore, it is a utility of Google widely used for speed up the processes and execution times of any marketing campaign in the online environment.
Since, it is responsible for adding an extra plus of agility, speed and fluidity of work. Thus, Google Tag Manager used to add or edit code tags directly from your platform, without having to add or modify these tags within the code of the web itself. Thanks to this, provides remarkable independence for web development worksince it does not require a dedicated team to guarantee positive results.
Consequently, in an easy, fast and practically automatic way, you will be able to track Google Analytics updated with all kinds of new features, avoiding the insertion of more code. Also, it is ideal for Eliminate dependency on web development providersfacilitate the implementation of remarketing campaigns and carry out the control, maintenance and management of codes in numerous websites, at the same time.
For his part, regarding its operationwe emphasize that it is very complete to guarantee users the greatest ease when starting to use the tool.
Thanks to the fact that, specifically, Google Tag Manager has three elements with which it operates and they are:
- tags: That is, the ideal code snippets to measure and track visits, as well as to count conversions.
- Triggers: Consist of the patterns that define whether a tag will be enabled or not. This, according to its effectiveness.
- variables: Refers to all those values that are used both in labels and in triggers.
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