【 HASHTAG 】What is it? + How to Apply it ▷ 2022

While it is true, the are defined as those online platforms where users can easily share what they are seeing, thinking and feeling. Which means that, in these sites a large amount of content is shared day after day and on different themes.

However, despite the remarkable flow of information that exists on social networks, not all users are looking for the same content or have the same interests and For this, precisely, the famous “hashtags” have been created.. Well, they are elements that help filter content easily.

Thus, the hashtag has become a term that has good usage practices, currently, in view of the fact that it allows the content to be highlighted and, with it, to attract the attention of people who are truly interested in a subject. Next, you can learn more about them; from how they work to what are their benefits.

What is a hashtag and what is it for on social media?

Basically, a hashtag is defined as a tag made up of a keyword or phrase that is written without spaces and are preceded by the symbol “#” which is also known as “pad”. From there, the origin of this terminology, because “Hash” means “hash” in English and “tag” means “label”.

In such a way, each hashtag it will become a hyperlink that directs people’s search to specific content and, therefore, automatically, it will be added to the search group for that topic. In other words, once the user clicks on the link formed by the hashtag, You will be able to view all the content that has been shared with those same keywords within the platform in question.

Thus, they are elements that serve to facilitate the search for information on a social network and in the same way, simplify the conversation between different users around the same theme, as well as for promote a product, service, event, contest or news. Therefore, hashtag is a term linked to issues or discussions that will be indexed in social networks through the hash symbol “#”.

How does hashing work on social networks?

In general terms, the use of hashtags in social networks is linked to the desire to highlight specific content by a certain user, in order to obtain a badge among all the publications made in a certain community. Therefore, it is important to start the process of “hashteo” identifying the theme or content that you want to share, in order to establish an effective keyword or phrase for it.

That way, once you determine the keyword or series of words to use, You must place them followed by the pound sign (#). Taking into account that it does not admit spaces or the use of other signs, since only letters and numbers can be added. Also, if you choose to use multiple words, remember that it is recommended make use of upper and lower case letters O well, show the initial of each word in capital letter.

With all this, hashtags will allow you to easily unify the content, in order to advertise what you want and be able to reach your potential consumers. Nevertheless, In each social network, these elements have an exclusive operation and a primary use.

Here we mention what they are:

On twitter: Serves for sort the contents in the form of categories and bring together all users who share common publications, in order to spread any theme.
On Instagram: works for build communities quicklyin view of the fact that users will be able to relate by talking about the same topic with a specific hashtag, since they are displayed in the same sequence.
On Facebook: It allows merge conversations from different users in a single sequence and get more interactions. But, its use is not very widespread compared to other social platforms.
on Tumblr: It is ideal for power section the interests of different users.
on google+: They are used for classify the contents and generate them manually or automaticallyas you prefer.

Advantages of using hashtags Why should I always insert them?

Beyond being of great help to users who want to find a specific topic or filter all the content published on a social network, hashtags They are very useful elements for those personal brands, organizations or companies that want to publicize what they offer online.in order to easily distinguish yourself among your potential customers.

That is why, with its main function based on grouping different contents on the same topic, hashtags reveal notable advantages and/or benefits that are worth taking into account when using them on any social platform.

Here are those pros:

They can produce optimization for discoverysince, with the use of the hashtags grounded in terms key codemany more people will be able to discover your publications directly from the same search engines of each social network.
Allow increase the reach of your posts, that is to say, they get a greater number of users to observe them that are not even among your followers. Since, without using a hashtagyour post will only reach the people who follow you, but if you use any hyperlink of this type, everyone interested in the topic will be able to see your post and access your profile.
As well as produce a greater reach of your publications, have the ability to increase visibility for the same reason. Because whenever a search related to your hashtagusers of the social network will reach you more easily.
Because, when entering a certain hashtag you will be able to view all the conversations that have been maintained through that label, these elements will allow you to monetize these conversations without having to use professional digital tools for that.
How hashtags work supports measurement processes in terms of social media marketing. This means that they can be of great help to compute the results of the efforts that have been developed throughout a campaign of this type and, if you add to this the use of third-party toolsyou will be able to better understand the impact generated in your audience.
Fortunately, thanks to hashtagsusers have the possibility of develop cross-sector efforts between various social networks, thanks to the fact that they are not exclusive terms on any platform. Therefore, you can start a campaign under the same hashtag on Twitter, Instagram and Facebook in order to maximize your reach, recognition and income.
Logically, they are also extremely useful elements for encourage conversations based on a single topic with multiple users of a social network. Which can be used to meet the requirements of your audience, gather your potential customers or even to provoke entertainment on the social network.
Another advantage of interest about the hashtagslies in the fact that they offer what is necessary to being able to show support for a cause or event, no matter where you are in the world. Either when an event occurs that causes an impact on society or a natural disaster, for example.

Tips to get the most out of hashtags on any social platform

As you can see, any hashtag It is very useful to achieve the tasks that you consider in social networks quickly, easily and effectively. But, in order to get the most out of these elements, it is relevant take into account certain recommendations when using them in any social network.

Therefore, here are some tips that are very helpful to get the most out of a hashtag, regardless of its cause:

How to create an effective hashtag?

Undoubtedly, this is one of the main questions of those users who choose to use these elements on their social profiles. Since, if they manage to come up with a truly optimal hashtag, this will influence their success.

Therefore, we recommend taking into account the following particularities:

Has to be consistent with the topic to be discussed to avoid any confusion. Since, through this, other users will be able to identify what topic the label refers to and they will be more interested, for sure.
It is important that reveal remarkable readability so that it does not produce certain inconveniences when interpreting it, so that, make it easy to read and understand. For this, it is also necessary that it be a short hashtag.
It is essential that, when creating your hashtag, avoid making any spelling mistakes. Therefore, it is advised not to add characters with tildes or letters like the “ñ”.
Try to make it a keyword or phrase very easy to memorize. In this way, you make sure that the user does not have to be looking for how the label is written, every time they want to share content with it to support your campaign.

Focus on generating an unprecedented hashtag

One of the most special factors when creating a label to advertise your products or services and make yourself known, lies in make sure that it is original and unique, in order to mark a greater exclusivity. This, with the aim that it is not used for other topics that may distract your potential customers.

Consequently, if your personalized label has a hook, is clear and unpublished, it will guarantee a complete novelty to other users, getting their attention and also inviting them to interact through said label.

Avoid cluttering your posts with so many hashtags

Although it is advisable to use these tags when making your publications to increase their visibility, It is also advised not to abuse your use. Since, in this way, you can prevent users from getting visually tired of said labels and even end up confusing the content.

Consequently, use hashtags in a balanced way, so that they can add value to your posts and, at the same time, allow information to be classified in a timely manner to contribute to its rapid discovery by users.

Choose to use hashtags correctly

Completely avoid using a hashtag for each word, in case you need to write a complete sentence. Since, this will only serve to add the content in various search groups and not precisely in the one you planned at the beginning; so you will not achieve your goal. That is to say, for example, instead of writing “#less #violence #to #the #woman”, the label should be “#LessViolenceToWoman”.
It is essential that do not leave spaces or add punctuation marks or any other type in the hashtagsince this will only serve for “cut” the label and therefore the in question will not be displayed correctly.
Mainly, It is recommended to use a hashtag on any of the following occasions: To highlight visually the words…