Millions of people in the world spend many hours watching videos of , and the most extraordinary thing is that not all people arrive through a link. As a video is opened, the YouTube algorithm starts working and recommends video after video.
This being a reality, For content creators on the platform, it has become a necessity to enter the game of algorithms.. And this is precisely the topic that we are going to address today. How to make YouTube recommend my videos?
In this course, we will talk about the parameters that the platform takes into account and how you can take advantage of this opportunity. Consider that the tools are given, you just have to put it to good use and the results will be more than positive.
What parameters does YouTube take into account to recommend a video?
Taking into account that the users who view the videos have reached it without specifying the search, we are going to see what the algorithm does to recommend what to watch. For content creators and marketers, the focus of your videos should go directly to the real needs of the users.
Thus, if you wantor you want to have more visualizations, the strategies must be aligned to the parameters of the same platform. In the end this is the ultimate goal and achieving it is not that complicated.
Take into account the considerations of YouTube to be able to enter the game:
Dwell time
In theory, the time spent on a video sets off alarm bells in the algorithms. When a user finds a video that catches their attention and spends the time to watch more than half or all of it, the content is worth it. In fact, if it is shared and the long-awaited “I like it”, the work is done. This means that you have created content that the audience wants to see and the platform gives its first impetus.
Although it sounds a bit confusing, this has been the reason why many content creators have reduced the times of the videos. It is not about lowering the quality of the videosRather, it is to keep the audience connected until the end, or at least very close to it. It is important to emphasize that the algorithm does not endorse a particular tactic, however, This information that we have just given you has been verified.
clicks per impressions
Making multiple videos and getting a lot of view clicks is the holy grail of the platform. YouTube rewards users by recommending content and in compensation, the acceptance clicks make the algorithm take them into account. If you look, the videos that appear in the thumbnails on the right side of the screens mostly, if not all, have great viewability and impression clicks. So what should you do? Well, very easy, go directly in search of these clicks.
shared
Have you seen a video and you liked it so much that you want to share it with your friends? This is another of the objectives of the content creators. inside the platform there are millions of users and each of them has different tastes and audiencesIn other words, there are videos for everyone.
For this reason, it is when a person suggests videos and, additionally, users look at it at the end and share it, the YouTube algorithm takes them into consideration. Remember that here we are not talking about the quality of the videos, but only about sharing.
Subscribers got by video
A channel with a lot of activity and many subscribers does not go unnoticed, and that is a reality. Many times it does not matter if the content has many “I like it”If you don’t have followers, the picture becomes a bit dark. Because of this, the focus has to go directly to the subscribers. Although this point is a bit more complicated, work must be focused on pleasing more followers with content. By the time the click is achieved “subscribe”the chances of being recommended are potentially increased.
Theme
If there is a content gap on that topic and you create a video, rest assured that your content will be recommended. Here is what I was saying before, there is an audience for everyone. Even the most concrete or trivial topics have an audience of interest You’d be surprised how many “weird or unusual” themes exist. Take the test and enter the search game and you will see that you will always find something.
Like and Comments
In the YouTube algorithms take everything into account, therefore, likes and comments are not excluded. We are not going to lie to you, these are not high-impact and do not directly interfere with your channel. If you expect drastic changes with them, you better try other strategies. However, you can take advantage of this for your personal goals. Despite this, several likes and comments are not so invisible, to call them somehow, the algorithms consider them and together with the other parameters they form a whole.
Learn how to create content that gets rewarded by YouTube
knowing YouTube indicators, it is much easier to direct the strategies and implement a system according to the needs of the users. Knowing how algorithms operate provides a certain way to achieve the objective: “to be recommended by YouTube”.
To do this, we recommend:
Investigate content gaps
Creating quality content also means targeting the topic towards a certain audience. You can have a lot of ideas, valuable information, excellent video editors and an impeccable script. But, if your topic doesn’t have content gaps, you’re simply going astray.
Then, What are you going to do? At this point defecting is not the best option. Instead, you can do some pre-investigation of content gaps to play it safe. In the same way, take into account that having your competition visualized is not unfavorable at all.
Create an attractive thumbnail
What is not exhibited is not sold! And this is the pure truth. If you create a thumbnail with images that are dull, boring, or have nothing to do with the video content, you’re making a mistake. Pay attention, creating an attractive thumbnail is the key to increasing your impression click-through rate. The first impression is what counts and this applies to everything. The attractiveness of your thumbnail allows you to capture those seconds of attention that lead to watching your video, for this reason you should focus on the presentation.
The Marketing specialists suggest that a preliminary study of the audience be carried out, given that the public to which it is addressed sets the tone for the design. The same defines the colors, the title that has to be equally attractive and of course the image. After you manage to find a perfect balance, your thumbnail will lead the way for a safe click. From there, the algorithm Youtube is in charge of recommending you.
Encourage people to stay until the end
Have you seen these videos that halfway invite you to watch them until the end? Although it may seem like a desperate marketing ploy, it often works. Of course, it is not about saying it and now. This has its technique, the same script and the narration leave the objective and the answers for the end.
On the other hand, the language you use and the empathy with the audience will help you a lot to capture the attention until the end. But, don’t rely too much on this, because if you abuse the user’s time, they may exit and not return. Create your own incitement strategy without crossing the limits and you will see the results.
Tell them to share your content
In favor of encourage user participation and make them an active part of your channel, Don’t be afraid to have direct contact with your followers. It has been proven that the public loves the idea of interacting, giving their opinion and being part of the channel.. Then, take advantage of this opportunity!
Speak directly and fluently, and within your content tell them to share the video. If you look closely, this strategy is used by many influencers who have thousands of followers and it has worked. Some display the icon or button to click on the screen and continue with the script.
tell them to subscribe to your channel
In the same way, don’t be afraid to suggest they subscribe. Don’t feel like you’re invading your audience’s privacy, at this point everyone knows the benefits of subscribing, or at least most of them. Lean your strategy to find a way for them to be an active part of your channel.
In the middle of the video When starting or finishing, talk about notifications, content only for subscribers and other advantages of belonging to the channel. Although getting your followers not only to share but also to subscribe, which is more inclined to the frequency of publication of your content, the theme and the dynamics, it is not an impossible task.
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