Many users of the networking social network par excellence, note how it increasingly reduces functionalities free while, at the same time, it strives to offer LinkedIn Premium Accounts with extended functions.
That makes many professionals, who are the main niche of network users, begin to wonder if it is really necessary. change the subscription free for a paid one.
If that is your case, or are you about to sign up on the platform, in this article we clarify everything on the subject, so you know what it is about LinkedIn Premiumthe types that exist and the advantages they provide you.
What is a LinkedIn Premium subscription and what are they for?
For understand in the best way what is LinkedIn PremiumThe first thing you should know is that above all LinkedIn It is a business, and like the rest of social networks, it seeks to obtain earnings for your services. In this sense, its business model is based on attract the largest number of users possible, for which it does what the others do. This is nothing else to offer different versions of its services, each with its own features and functionalities inside the platform.
following with the LinkedIn business modelthis fits perfectly into what is known as modality freemiumwhich makes it possible sign up and create a profile for free, just as hundreds of millions of users have already done. Of course, when you use the services of the platform without disbursing anything in returnyou will only be able to access the basic part of itwhich can be a brake on the expectations of growth and development in many personal projects.
It is precisely at that point when many users find themselves in need of migrate to a LinkedIn Premium profilethat for the payment of a subscription monthly or yearly It allows them to access more and better functionalities. This will help you squeeze to the maximum all the possibilities offered by the platform, without making a difference in what you want gain visibility when looking for a jobor you are a sales professional or head of a personnel selection department.
Features of LinkedIn Premium accounts What is special about them?
Know the characteristics present in a LinkedIn Premium accountis the same as finding out about the functionalities that it offers you, and that, of course, you do not find in the free account.
In the same way, this will help you make a comparison between the two versions, which will be very clear to you in the Who has seen your profile function, which we present below:
- With a premium account you will be able to see the complete list of the views of the last 90 days. When you receive at least one visualization during that period, you will see the trends and other information about that visitor, and of course that of each one in case there are more. By comparing it with the Basic accountyou will notice that it only allows you to view the 5 most recent people.
- You have one excerpt sectionvery useful to carry a statistics on the increase or decrease of the visits received during the last seven days.
- The free account lets you get information like job titles, where they work, and how your visitors found you, while a premium account extends this functionality to allow you to view weekly information about each of your visitors.
- You have a graphic Expandable to view your weekly visitor trends, which allows you to view information about visitors for a specific week.
What are the advantages of having a Premium profile on the platform?
With the expansion of the functionalities that you find when you switch to a LinkedIn Premium accountyou will be ready for take advantage of each of the advantages that this brings with it.
Here are some of the most notable:
Greater visibility for your profile
When you are in job search, you always aspire for your profile to stand out from those of other candidates. Well, it is good that you know that most recruiters first set their sights on the premium users. As well, such an account on LinkedIn helps your profile always appear in the first places of the lists of candidates to occupy different positions.
Advanced search filters
In all the LinkedIn Premium Plans you have an advanced search function, which allows you to filter the search in a segmented way through the platform, being able to use filters by keywords. We all know how useful something like that is to gain time, since you can search by industry and size of the companies, professionals from different branches, study centers or suppliers and providers of all kinds of services.
No limits on viewing profiles
With a premium account You will no longer have worries about the limit of visits to other profiles that need or want perform, since you can do it as many times as you want. If it has already happened to you that once the limit established for the free accountyou know what we are talking about.
You have more InMails
The limit of private messages using the mailbox LinkedIn you will see it go up in two ways. In the first place, you will not only be able to communicate privately with your grade 1 relatives, because you can also do it freely with other levels Of relationship. Second, depending on the type of plan you choose, you will see that the number of InMails goes up to 15, 20 or 30 for each month depending on the premium plan which you subscribe to.
You have free access to LinkedIn Learning
We all know that the platform of LinkedIn e-learning It is one of the most complete that exists. By subscribing to any of their premium subscriptionsyou sign up for this great advantage to access thousands of guides and courses for self-training and professional improvement.
Other special subscriptions What are all that exist in this social network?
Surely by now you feel ready to take the plunge, but first you need to know what the Premium subscription levels available on LinkedIn.
We help you with a brief description of each of the plans offered:
- Premium Career: It is the ideal plan for those who are or are preparing to to look for a job. It is designed to help you stand out and locate your profile in the first places of the lists of applicants.
- Sales Navigator: This type of subscription LinkedIn Premium It is indicated for professionals in the sales, since it is designed to help establish relationships of trust with already loyal customers, and also to find new ones. Allows you to send up to 20 InMails every month.
- Premium Business: An account with which your company will immediately see its network of contacts expand, something very important both for strengthening it and for using it as a tool in growth plans business. With this subscription can send up 15 InMails to contact the right people.
- Recruiter Lite: Those who have responsibilities in the selection of human resources within companies, have at their disposal this fabulous tool within the LinkedIn Premium Plans, which makes it easy to find and hire the best candidates for each position. Your quota of InMails reaches up to 30 messages/month.
Learn step by step how to contract a Premium subscription for your LinkedIn account
Sign up for a LinkedIn Premium subscription It is a fairly simple procedure, and before doing so you just have to be clear about the type of account you suits you, taking into account the purposes of each one, as we have explained above. Something very interesting about this particular is that it is allowed to request the service for free by one monthwhich will allow you to test the functionalities of the plan you plan to hire.
To do so, you will need to already be a user of the platform, so if you are not yet you have to create an account on LinkedIn, and then follow the steps below once you have logged into your account on the platform:
- Click on the icon “Me” located at the top of your page LinkedIn
- Click on “Try Premium free for 1 month” which is in the dropdown list
- Select the plan that you have chosen according to your needs
- Follow each of the page recommendations until the update is complete
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