Over the years, many strategies have been tried to do online marketing, but without a doubt one of the best tools to do it today, believe it or not, is with the famous messenger whatsapp.
It is possible that when trying to do so we will find some obstacles and more if it is a business with a large flow of people and customers, since it’s hard to manage the masses with personalized messages without a way to automate processes that take up a lot of time.
That is why this section is specifically made for you to learn some very useful secrets and methods. As well as one or another program to carry out real marketing with this tool.
Steps to perform Marketing on WhatsApp and send mass messages and chats in batch using Excel
To be able to do true marketing on WhatsApp with this Excel method, you must have a certain degree of higher ethics and morals, since it allows us to send personalized messages to an unlimited number of people without having your full consent, so to speak, this is because it is not even necessary to have them registered in our agenda.
That is why we must have an exclusive purpose to use it and thus not incur faults against users, because this can lead to sanctions and suspension of our account. To use the process we will need to get hold of a special Excel macro for this. These are very easy to find on the internet.
It should be noted that for the creation of this type of files, it is necessary to have at least a basic knowledge of HTML. For now, We will only limit ourselves to explaining how it works with a macro that we have obtained.
This file works easily with our database of our contacts:
- For this we only need open whatsapp web in browser and then synchronize it with our team. We will do this from the mobile by entering the app and clicking on the button in the upper right where we will find “WhatsApp Web”.
- Finally we scan the QR code that appears in the computer browser.
- done this we will already have the session synchronized, after that we can close the tab because at the moment it will not be useful.
Types of macros in Excel to send messages in bulk
It depends on the macro you download, it will look more or less like this:
It is enough that we place the name as we have registered our contacts and press the button “Send”. This method has the disadvantage that we cannot create different messages for contacts, which means that you have to batch send the same information to everyone.
The second macro type that you can find on the Internet is the following, in this if you will be able to personalize the messages more, but it is a bit more tedious when sending them.
All you have to do is fill in the following fields: names, country code, telephone number and finally the message to the person. In this way, the program will be in charge of structuring it according to the data provided.
The next example is this; it’s about dividing them into two groups, the first batch of contacts has one message and the second batch has another message. In this way We will be able to create many more personalized ones without the need to have registered contacts. This method is ideal for loading your company’s database and sending some information by this means.
After this, the application will be in charge of creating the shipping link automatically and we only have to execute them one by one to send them. In any of the two ways by WhatsApp or by WhatsApp Web, what we recommend is to send you the link to your own WhatsApp by a personalized link which we are going to teach you later and from there, go executing each one to facilitate the work.
How to create a WhatsApp link to start a conversation or send a personalized message?
Now if what we want is to send personalized messages to people, without the need to have them registered or they have registered you, it is with this following method.
All you need is to access the WhatsApp APIs link: https://api.whatsapp.com/send?phone= accompanied by the country telephone code, which in this example is +58 followed by the number, which in this case is a generic number with 10 zeros.
It should look more or less like this: https://api.whatsapp.com/send?phone=580000000000
With this we will be able to open a chat from a contact without even having it registered, and we will even be able to start a conversation with our own telephone number, which can be very useful to pass some information to the mobile or from the mobile to the computer quickly. For this we just have to press “Message”. But first we must.
How to create a broadcast list in WhatsApp and WhatsApp Web?
With a mailing list It is by far the best and safest method to do marketing on WhatsApp, Well, we will have the advantage of being able to send messages to all the contacts we have without the need to create a group. This way we will protect our contacts from other users being able to see their profiles, as this can annoy certain people.
Though It has some disadvantages And it is the fact that we will not be able to send personalized messages, but rather that they will have to be a little more general and can only be received by those who are your contacts and who, in turn, are registered as contacts.
But looking on the bright side, this protects us from being a spam-producing user, so with this our account cannot suffer any suspension or serious sanction.
- The first thing will be open whatsapp and click on the upper right button with the 3 points, where we must select “New diffusion”.
Notably we can send messages of this type to up to 256 people maximum. In the extreme case of needing to send to more people, we will have to create a second mailing list.
- In the second step we only have to select people they will receive the message.
- Subsequently we will compose the message and send it. By this means we will only be hosts and no one will be able to respond, only receive said information.
Unfortunately With WhatsApp Web it is currently not possible to create a broadcast list, then what we will do in case we need to send messages from it, will be to create said list with the mobile and in the comfort of our computer with the web session started, send the messages without any problem.
List of the best tools and programs to send WhatsApp messages in bulk
Are you a business person or do you have a company and want to get great results? If so, you should know these software that we will mention below, they will help you to send mass messages efficiently.
whatsender.net
It is a free professional marketing tool, we can access it from its official Whatsender.net page. It is excellent when sending messages to large numbers of contacts, They may well be customers, partners or employees.
It is a downloadable desktop program that allows us to attach the entire contact book of our WhatsApp account. In addition to this, it supports loading databases in various formats such as XLS, CVS and TXT, with which it is fully compatible.
in turn accepts create personalized messages and with multiple models to avoid being seen by developers as Spam. With this we will have the possibility to fully manage the entire marketing campaign and schedule shipments to work with our clients’ schedules.
Whatsappmarketing.es
It is an excellent tool for sending mass messages, it can be accessed with the demo version from its official page Whatsappmarketing.es. Although it is a paid tool, it makes the best ways to do WhatsApp marketing available to the user.
It allows us to load an entire database of contacts to later send massive messages and make excellent campaigns to attract customers and keep them over time.
Definitely It is one of the safest when it comes to customer service, with the appropriate confidentiality protocols, which is very good for companies.
sendbulkmessage
developer:
unknown
Prices:
Free
Is about a Google Chrome extension developed by WhatsApp inc, which allows you to deploy an entire marketing campaign through promotions, customer service, offers, among other things, with fully personalized messages for an increase in conversion. Also available in it is the creation of message templates for each circumstance, and the creation of transmission lists to retain the audience.
It is a tool for entrepreneurs and businessmen who need to maintain quality contact with their customers over the Internet. It is paid, but apparently it also has a free version, although it is a bit limited.
flocksend.com
A great marketing tool that offers an excellent security service for all the information that we handle in it, with high levels of encryption and with the best servers to carry out an excellent campaign for our company.
This application particularly has a very good public opinion, and Despite being paid, it is dominating in the area of WhatsApp marketing. It has excellent plans and the service allows it to surpass the competition in speed and lightness of shipments. It also allows you to send visual content such as images, posters and videos, which are crucial when it comes to sales.
In the same way, it stands out in the personalization of the message when it comes to serving the client, which in the long run is what generates the best results. We can easily find it on its official page flocksend.comcan try the free version to be sure after the payment plan that we are going to choose.
whats on
It is an elite service of the best that you will find in the market, available in your language. It is a tool that is Focused in every way on increasing conversions and therefore the sales of your company.
You can upload your user database with Excel or link your WhatsApp accounts, to monitor your marketing strategy and personalize all responses.
Later you can let the Bot do some of the work for you and lighten your load a bit leaving scheduled shipments of promotions, discounts, among other things, which will leave you more free to dedicate yourself to better customer service. Is a payment tool highly recommended and you can purchase the license from this page Whatson.mybusiness-up.es
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