In the first instance, Twitch was created with the goal of serving as a streaming video platform focused on the world of video games. However, with the passage of time its uses have expanded.
it is already used worldwide by all types of users and for different purposes. For example, it is a tool that can be incorporated into the business environment, to make transmissions and share them with other users.
So that you have a much broader idea of the subject, we will explain in depth what it is, what it is for, its most outstanding characteristics, some valuable advice and even a comparison of this platform against that of Youtube.
What is Twitch and what is this Streaming platform for?
It is nothing more than a streaming video transmission platform and whose main function is focused on the live broadcast of video games. However, since it became the property of Amazon in 2014, its use has expanded to the general public. through her it is possible to enjoy not only Esports, but also transmissions of other types of events more general such as entertainment, professional competitions, among others.
Because today it has million monthly unique usersmany have taken advantage of this within their marketing strategies. to start earning money. The way to achieve this is with the help of Twitch Partner or through donations.
What is Twitch Partner?
It is a window that Twitch offers for all those people who want to start monetizing their accounts within the platform and contribute quality content to the community. Twitch Partners encompass creators who stream various content ranging from music, games, art, talk shows and many more.
But in order to enter, you must meet a series of requirements that we mention in the following list:
- You must complete the Partner Path (you can find details about this on the website of twitch). Or you can also belong if you have a wide audience on other platforms such as Twitter either Youtube.
- Create content that fits both the Terms of ServiceAs the Community Guidelines and the DMCA Guidelines.
- Everyone who completes the Partner Path, must maintain the established criteria within the achievement they obtained consistently.
What are the most interesting features that Twitch offers to companies?
Although broadly speaking it may seem that Twitch is not a platform that is especially recommended for companies, it really is has a lot of potential to help you grow and establish a community. The reason is that its popularity is increasing, which means that there is a high presence of users. This allows you to improve your reach towards a large number of people. Also, if you already have a community preset on other platforms like Youtubeyou can exploit the potential of your brand through twitch.
because also you can monetize your content. Thus, you will obtain a double source of income, added to the opportunity to get new followers of your brand. Already in Youtube there are millions of channels talking about the same topics, but on Twitch your sector may not yet have competitionso the chances of becoming an influencer are higher.
Some outstanding features of Twitch offers for companies are:
- Have a partner program of which you can be a part.
- You may migrate your community from one platform to Twitch.
- It specializes in live broadcasts events, launches and much more.
- there is not so much competition like on other platforms.
- It has a wide audience.
- option of customize your channel according to your needs.
- access to a dedicated support teamwhich will provide you with quick solutions to any problem.
Twitch vs YouTube Which is better and how are both platforms different?
In general, it may twitch looks a lot like Youtube. However, each platform has differentiating aspects that are worth highlighting. First, within Twitch there is still not so much presence of channels like in Youtube. This can be very useful if you are looking to gain authority and improve the image of your channel. Because the competition is less. So, if you are just starting out and want to position yourself as a benchmark in your sector, it may be better to start with twitch.
For your part, you can become a Twitch partner or partner to earn income based on the advertising that appears within your video practically from the beginning. Rather, to achieve this in Youtube You are required to have a minimum of 1,000 subscribers to your channel and 4,000 hours of playback. Inside this streaming platform there are many advertisers that allow you to choose the number of times an ad is played in your video. The more advertisers, the greater the profit.
You can also generate income through the bits. These are considered a virtual good that viewers can purchase if they wish to do Cheers on your channel. Thus, you get if I support without the need for them to leave twitch. Once this is done, they are assigned a percentage of the income they receive through the bits.
Finally, those who become Twitch Partners will be able to Earn money by accepting subscriptions from your viewers. The subscription options are: €4.99, €9.99, €24.99, or the free Twitch Prime subscription. Additionally, partners will be able to unlock up to 50 channel emotes.
Make a live stream on Twitch
To do any live streamyou must have a series of basic elements such as a quality computer, a webcam, a good microphone and a stable Internet connection.
Once you make sure you have it, you can start your streams on Twitch using the following steps:
- creat your account on Twitch.
- Create your channel: enter in settings Within the user menu and configure all the details regarding your channel. Within the section Channel and Videosmodify the design of your channel, mode of accommodation, the chat of twitchetc.
- Set up the Twitch stream: Go to the Emission Information section to configure the different available parameters.
- Connect OBS and Twitch: you do this within the section streaming. You will be able to appreciate the default configuration or modify it in case you require it.
- Start the live: to do it, you have to click the right button of your mouse in the user interface of OBS (source). There, indicate the recording source you want and start the transmission.
Tips to include Twitch in your marketing strategy and boost your brand
Without a doubt, this platform has a lot of potential that can be exploitedespecially for the new who want to gain popularity quickly.
Therefore, we will give you some useful tips on Twitch that you can include in your marketing strategy:
Use suitable equipment for your transmissions
In order to stream twitch, it is necessary that you have a series of tools that will allow you optimal performance during the transmission.
Some suggestions are:
- Quality computer: a computer greater than an i5 is recommended, so that the performance of your transmission is much more fluid. If you can, complement it with a second monitor to observe everything that happens in the streaming (check fluency, if there is interference, etc.).
- Microphone: Audio quality is very important if you want to communicate effectively with users. A good microphone is the perfect complement to interact with the community. You can use the one that includes your computer, or place an external one.
- webcam: This is a fundamental device because through it people will be able to watch all the streaming. Make sure you use a webcam with excellent image quality.
- Internet connection: Everything mentioned above must be accompanied by a good and stable Internet connection, because it will be decisive for your transmission to be of excellent quality.
Increase the visibility of your channel
Increasing traffic on Twitch is not that difficult like in Youtube, because there are sectors that are not yet fully explored. This allows you to establish yourself as a reference within your niche specific.
However, in order to increase visibility there are certain tips that you should implement:
- have at least two videos to prevent the channel from being empty.
- command traffic from your website or other platform to Twitch.
- invest in facebook ads to increase visibility.
- if you have a Youtube channel, invite them to be part of your community on Twitch.
Sign up for the Partners program
To start monetizing within twitch, you need to enroll in their Partners program. This functionality was released in July of 2011and helps content creators earn money through different means like ads, new user channel subscriptions, etc.
But keep in mind that not all people qualify to be part of this program. Consequently, to do so, a series of requirements must be met, such as completing the Partner’s Path or have a large audience, use authorized content within the platform and many others. In case of not complying with these aspects, you can lean towards the option of affiliate programwhich you can obtain if you fulfill the achievement of The Path to the Affiliate. For more information on these topics, visit their website.
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