Today, It is one of the most recognized social networks worldwide.. Since it is a platform specially oriented to professionals who aim allow its users to obtain new business opportunities and contact your colleagues or other professionals In a direct way.
Added to that, this social network is ideal for find suppliers, employees or customersas well as to recommend your contacts, participate in debates, exchange opinions, gain new technical knowledgeinterconnect with other social networks and until posting events of interest (seminars, conferences, courses, etc.).
As if that were not enough, the social network with more than 650 million users in the world, also allows to perform through . Which, are estimated as an optimal tool to reach your target audience, above all, if you dedicate yourself to B2B or human resources. Therefore, below we will let you know the types of ads available on LinkedIn.
Types of ads on LinkedIn What are all the ones that exist?
While it is true, advertising in LinkedIn exists and works perfectly as an ideal tool for those professionals who wish to have a greater reach on the platform. Taking into account that, consists is a CPC utility or “Cost per Click” which is based on a bid-based advertising mode.
Therefore, in this case, there are several advertisers who bid for keywords or spaces, so that your banner ads are displayed at the top of the list with other LinkedIn users. In addition, for better management, the social network offers different types of ads that fit the requirements of each person.
That is why, to better understand how advertising works on LinkedIn, it is necessary to know what types of ads are managed there, what they are about, and their best advantages:
Sponsored Content Ads
It is classified as the type of advertisement in LinkedIn more common and so It is characterized by appearing in the user’s feed along with updates from their contacts once these are connected through your computer or from the mobile app. Which, are marked with the “sponsored content” symbol. In this way, it refers to a kind of ad that serves to camouflage itself among the rest of the organic content, in order to attract the attention of other users and Thanks to this, they present a complete effectiveness.
Taking into account that, it allows to promote the following:
- An article published in your feedNatural way.
- An image with which you want to capture the attention of your target audience.
- A link or text with web address that sends traffic to the landing page you want.
- A carousel ad. That is, the constant rotation of images to give a global idea about a product or service, in an attractive and dynamic way.
- A native video ad which is made up of text, a clip and a previously configured call to action.
So, generally speaking, sponsored content on LinkedIn guarantees high-interest benefits for users who want their advertising to give them really positive results.
Next, we mention the main advantages it exhibits:
- They have a remarkable range, since its coverage is proportional to the number of contacts and followers that the user has in their profile. Also, if other users choose to share that , the announcement could be expanded much more. That way, it’s easy create an audience of up to 150,000 members of the platform.
- They allow you to present the ad to your ideal audience. This is a key point of sponsored content, since has the ability to display posts exactly to the audience you’re targeting. Considering that, there is the possibility of setting criteria and segmenting campaigns so that the ad is suitable for the target members.
- Its presentation is indefinite. Which means that unlike natural posts that have a relatively short duration in the feed, sponsored ads will be displayed indefinitelysince they can be “revived” for weeks, months or throughout the year with multiple prints.
dynamic ads
Basically, they are those ads that can be “auto-generated” based on your own profile on the social network. Therefore, they stand out for advertising in a personalized way making use of the information you provide through your profile. Whether it’s your job, your sympathies, your interests, etc. Now, to get the effectiveness of dynamic type ads, it is appropriate to set a target audience.
Since, the more segmented it is, the better it will work to benefit from the LinkedIn algorithms that They are the ones who decide the content that each user can view. Among other details of this kind of ad, we note that dynamic advertising in the professional social network It is a space of 300×250 pixels that will be displayed through the browser, directly from the right side column. Thus, a privileged area that functions as an ideal scenario to capture the attention of hundreds of users. Especially if a graphic banner is used.
Thus, dynamic type ads on LinkedIn offer different advantages such as:
- Extensive segmentation criteria. Which allows you to select the specific audience you want to address to achieve your goals.
- Possibility of measuring the results acquired. This, from campaign reports that LinkedIn usually provides in order to know if your campaign is well segmented.
- They adapt to the language of the recipient. Due to this particularity, dynamic ads have more options to reach their ideal audience.
- Use of predesigned templates. With which, you can create your advertisements in a faster, easier and more effective way.
- Great customization capacity. Since they use the information exposed in your profile of LinkedIn, You won’t have to invest a lot of time or effort to design your new campaign.
text ads
As its name indicates, simply, are text-based ads that are displayed when each user browses LinkedIn. In this way, they have the particularity of presenting a very modest, discreet and usual format. Thus, although their visual impact is minimal, the truth is that they manage to perfectly infiltrate the user’s screen. For its part, the LinkedIn system can insert these types of ads on several occasions, since there are several spaces in which they can be displayed because they are purely text.
For this feature, It is very simple that they impact thousands of times and in this way, provide effective results in favor of the objective set by each advertiser. Now, despite the fact that the CTR or click-through rate of text ads typically is less than what is purchased through Promoted Content Adsthe former reveal some interesting benefits for those who choose to use this kind of advertising.
These pros refer to:
- As usual, the number of impressions of text ads manage to exceed that of promoted content ads. This, even when they are on an equal footing for their bid, audience, and time range.
- They are basic and simple campaigns to carry out. Therefore, to capture the attention of your target audience, you will only have to use a really attractive title and small description.
- You only have to pay for those ads that work. That is, by impression or by click.
- You have the possibility of showing the logo of your company to give a stamp of originalitythrough a small 50 pixel image that contains the ad, for effect.
Ads Sponsored Inmail Messages
These refer to those ads based on inmail sponsored in LinkedIn with which purely personal messages are sent in a scalable way. In that sense, they offer the same targeting possibilities as text ads, so they provide a remarkable reach.
Consequently, it is very easy to personalize the message to be transmitted to the viewer, in order to grab their attention in a much more exclusive way and quickly. Taking into account that, they are ideal to retain all those users who are within your conversion funnel. That is, those people who they have accessed your branding ads, they already know your brand and know what it is about.
For its part, it should be noted that, thanks to these types of ads, you have the possibility of display native advertising to your target audience directly from the LinkedIn messaging web page, as well as in the mobile app. Considering that, generally, they are sent to the users while they are active in any area of the social network. That is why they are advertisements for LinkedIn that guarantee a great effectiveness for the users who use them.
Thus, we highlight its greatest advantages:
- Given that they are private messages that arrive directly to the mailbox of the audience, they are characterized by have much more power to achieve your business goals.
- Allow mark a closeness with your publicin a quick and simple way.
- As we mentioned before, They are ideal advertisements to retain your customers. Since, from them, you will be able to maintain a close relationship.
What is the cost of each type of LinkedIn ad?
While it is true, advertising on LinkedIn has value for every advertiser. Considering that, the costs of the advertisements of this platform are determined through an online auction system that allows you to place bids, competitively, so that each advertisement wins the best position in order to increase its visibility. However, by way of personalizationeach advertiser will have the possibility to establish their budget for campaigns, controlling this in two different ways.
Such as:
- By setting bids. In this case, you will have to specify the maximum amount you wish to pay per 1,000 impressions (CPM) regardless of the number of clicks you receive. Or the maximum amount you are willing to pay per click (CPC) daily.
- From budgetingwhere you will have to determine the maximum total amount that you prefer to spend during the day.
Thus, whatever mode you prefer, the platform’s advertising campaign manager will present you with a suggested bid scale that consists of an estimate of the current bids of other users targeting the same audience. Therefore, you will be competing with other advertisers for clicks or impressions and, as a consequence, the higher your bid, the more likely you are to receive high impressions and/or clicks.
That is why, There is no set price for each type of ad on LinkedIn., because the system is based on auctions. However, it is important that you know What are the main factors that determine the cost to pay for ads…
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