At present, the They are an excellent idea for companies in general to connect with their audiences in an effective way.. This occurs because through a live transmission a direct communication channel is maintained, where interactions are 100% in real time.
There are many social networks that have been incorporating this function on their platforms, such is the case of , , , among others. However, some do not yet know what are the benefits that these broadcasts can bring to your brand or even how it is broadcast live on the different platforms.
Therefore, throughout this post we will explain the advantages of this resource, the main platforms where they can make transmissions of this type and the step by step on how to achieve it. In addition to that, we will indicate some very useful advice so that your streaming transmissions have greater effectiveness.
What are the main advantages of making live video broadcasts?
If used correctly, the live video streams can be a great idea to incorporate it into your . It all started as a simple fashion, and has come to cause a sensation among frequent users of social networks.
Due to this, we want to talk to you about the main advantages that live broadcasts have for you, your company or brand:
Closeness
This type of material allows the user to experience the experience of seeing, hearing, speaking and engaging with your brand. Thanks to this, a kind of customer-brand link, which helps to establish a closeness with them. So you can discover their way of thinking about an issue or decision.
immediacy
Because they’re done in real time, you can see people’s immediate reactions to a particular topic. Plus, it’s perfect for show events that are happening at the moment and that may be relevant, such as the launch of a product, the opening of a store, an event of general interest, etc.
Engagement
Because it helps connect with the most human side of people, is usually a very attractive resource for users. This causes the interaction and interest of others to increase, helping . Even most platforms give special recognition to those accounts that use the live stream.
Confidence
With the live stream the monotony of scheduled or previously planned posts. Apart from that, it allows people to recognize that there are human personnel in your brand, which directly transforms into increased reliability and safety. Nobody likes to feel like they are dealing with a robot!
Study of your followers
One of the most effective ways to find out what people want or how they react to a specific circumstance is through live broadcasts. The feedback that offers help to obtain relevant information regarding the behavior, opinions and interests of your followers or potential customers.
List of the best platforms to broadcast live and direct
If you want your company Have more customers or attract potential audiencesWithout a doubt, one of the best ways is through live broadcasts. However, not all platforms are equally effective.
With that in mind, we will mention the 10 most popular and what you should do to go live and easily and quickly:
facebook.com
is the social network most used for marketing because it has the largest number of registered users in the world. Therefore, if you want to publicize your company or personal brand, you should start here.
The steps to make a Facebook Live from a computer are:
- Enter the Facebook app.
- Choose “Create Post” at the top located in the section of News.
- Press the button with the ellipsis (…) and click on “live video”.
- Write the information you want about your live video.
- Click on “To transmit” at the bottom right and you’re done.
instagram.com
instagram It is another of the most popular social networks, especially among young people. On this platform, live videos are known as Videos on direct on Instagram or Instagram Live and it is very easy to create content through it.
Just follow the steps specified below:
- open the instagram app.
- In the upper left, right next to the Instagram logo, tap the icon represented with a camera.
- Different options will appear in the bottom of screen (text, normal, live, boomerang, etc)you have to go to the option that says “Live”.
- Click on the button that appears below the text “Go Live on Instagram” and ready.
golightstream.com
This tool is very useful and with the help of this it is possible to broadcast live videos of important events or happenings. One of its most interesting features is that it allows you to control the broadcast from your mobile.
To configure it you have to:
- Log in with an account of your favorite platform (Facebook, Youtube, etc.).
- select the service that you will use for your transmission.
- Introduce your credentials.
- Press in “Go Live”.
LiveStream.com
This is a paid service but very effective for those who need to broadcast live and direct. It is considered one of the best platforms because users can upload live videos from their computers and mobile phones. Other than that, has more than 200 TV affiliates and can be used as or other programs.
The steps to use Live Stream are:
- Create an account on the website of Livestream.
- Choose the option of “Broadcast” as your account type, select your channel name, type, and fill in all the information needed to create your account.
- choose Come in make a webcast, Procaster or studio from your page livestream.com.
- Once you are clear about what type of video you want to make, click on that button. Then, about the option of “Broadcast (followed by the name of the type of broadcast you will be doing)”.
- broadcast your content clicking on “Go Live”.
youtube.com
Youtube is the platform most popular to watch videos on the internet and long ago.
The steps to follow to start streaming are:
- push the button Create video or postlocated at the top of YouTube and then select the option live broadcast.
- If it is your first time streaming, you must accept permission.
- then you can broadcast live with two options: start the broadcast right away or schedule the broadcast. Choose the option that suits you.
- When you have selected your option, fill in the information fields that are requested such as the live title, visibility options, among others.
Livestream
Is a very popular platform. It is very effective when it comes to streaming important events or happenings. Added to that, while you transmit you can chat with other users who connect.
Some features of this program are:
- Can’t edit videos while streaming live.
- you can interact with the users.
Vimeo.com
When it comes to platforms for uploading, managing and viewing of videos Vimeo it can be an excellent alternative. With it, you can stream in HDchat and even stream simultaneously on social media.
On this platform you can have the following benefits:
- transmissions in HD.
- Includes chat to improve interaction.
- You can stream simultaneously on different social networks.
- Easy of using.
be.live
BeLive.tv It is another of the platforms to be able to broadcast in streaming. You can use it from your computer via Facebook. It is especially recommended for do webinars or other types of group broadcasts. With BeLive you can read comments from viewers, use texts and graphics, broadcast with other users, etc.
Among its most outstanding aspects it can be mentioned that:
- You can arrange interviews live.
- It is a tool that allows the collaboration of other usersthat is, other people can participate in your broadcast.
- you can use texts and graphics.
- The spectators can ask questions.
Prezi.com
Prezis is a platform that has become popular for offering its users the possibility of making creative and dynamic presentations. However, it also allows you to record videos and hold video conferences interactively. is available for Windows, Mac and Chrome.
Some features of this program are:
- You may create interactive videos.
- It allows you broadcast in streaming or even record sessions to share.
- It is ideal for teachingconferences, live presentations and much more.
periscope
Is a platform belonging to Twitter and specializes in streaming live video, but unfortunately has been closed in March 2021. Just six years after its purchase and launch by Twitter. The company integrated its technology into its social network, thus little by little it left Periscope aside to later process its final closure.
Tips to make your streaming broadcasts more entertaining and with a larger audience
Finally, there are a number of tips that you can apply in your streaming transmissions so that they are much more entertaining and capture the attention of the audience.
Here is a list of some of the most important:
- HE creative and original.
- Make your videos interactive asking questions, talking to your audience, among other resources.
- Schedule your live ahead of time and notify your followers.
- Check your internet connection and make sure it is stable when you start streaming.
- Search good lighting.
- Makes a sound, lighting and connection test before starting to make sure everything is in order.
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