it’s a streaming service with many probabilities of penetrating in the public. However, the real secret to make your audience fall in love from minute 0 is to have good content. For that reason, we will tell you what are the best examples and ideas for your Facebook Live videos.
Standing out in one of the most visited social networks is not an easy task. Brands continually compete for their posts to reach more.
For this reason, content varies frequently to conform to what appeals to the audiencethus managing to remain current and popular.
Advantages and benefits of using Facebook Live Why should you include it in your marketing strategy?
the tool Facebook Live represents a very useful medium for millions of people. However, you may be wondering why you should include it in your marketing strategy.
If so, then we are going to tell you the advantages and benefits of using Facebook Live:
Increased engagement
Live broadcasts provide greater transparency to the company. Since it is in charge of showing an event (concerts, events or activities that are related to the brand). This helps the audience get a better idea of the company’s personality. If the event in question has been a success, viewer interactions will increase.
Target audiences
The It is the ideal model of the client, the type of person you want close to your brand. Use Facebook Live broadcasts It is quite useful to know in depth the interests of your audience. It can also help you determine what your needs are, how you act and how you think. All this through the comments and reactions of the streaming.
Increased organic reach
The reach of your brand increases exponentially if you use Facebook Live broadcasts. Text, image and video posts can be used to promote the live that you are going to carry outwhich serves to invite the audience to be part of the event.
However, even without any promotion, rebroadcasts are useful for increasing reach because on their own they quickly attract attention. This is called organic or natural reach, since it is not necessary to pay for the broadcast to reach more devices.
Trust and faster sales
The clients they need to go through a brand recognition process to know if the company is worth it. This involves knowing what the company offers, its promotions and social networks. Subsequently people decide if they are interested or not. Finally, the last step for the customer is to decide whether or not to trust the products and services.
As you can see, this is a highly personal process. However, you can cut things short through a live stream. Streaming is essential to make yourself knownshow how your products and services work, and explain why they are needed by the audience. This way you get your chances of finding potential customers and making a greater number of sales to increase.
Advantage over the competition
Of course, having a tool that your competition is just beginning to use, or that you don’t use it directly, puts you in an advantageous position. However, on Facebook Live it is normal to find multiple brands that use the tool to promote themselves. Therefore, creativity is essential to attract public attention. In other words, you need good ideas. Fortunately for you, we have what you are looking for. So just keep reading.
List of the best examples and ideas for your Facebook Live videos to improve your connection with your audience
There are numerous formats that you can exploit in your broadcasts. For that reason, below we offer you a list of the best examples and ideas for your Facebook Live videos to improve your connection with your audience.
Go for it:
Make a webinar of your best product
Use live broadcasts to publicize the best of your products, or the best of your services. Put subject matter experts on camera and let them do the talking, and let the product shine in all its splendor. It is necessary to highlight the reasons why what you offer is better than what the competition offers.
Stream Q&A
If you are just starting out on the streaming platform of Facebook, A good way to make yourself known is through a broadcast of questions and answers. This method helps to strengthen the connection of the audience with the mark. On the other hand, the comments made are excellent to continue generating interesting content, while collecting opinions.
team presentation
One way to quickly connect with your audience is by giving your company a human face. For that reason, it’s an excellent idea to use live broadcasts to show your team. Let your audience know who other people play an important role in your company.
show them how it’s done
These types of videos are called “Do it yourself” and they basically consist of showing the audience how a specific activity is carried out. you can use it for show how a specific product works, explain how you can opt for certain promotions and services, or to show a more enjoyable facet to the public. In any case, you favor the generation of interactions.
show progress
If you are developing a business or personal project, you can use live broadcasts to show your audience what’s new about. Talk to the audience about the obstacles and challenges involved, how far you’ve come and what your expectations are.
conduct an interview
The interview is one of the oldest formats and one that has been best adapted. It has gone from the written word, to radio, television and now also on streaming platforms. Interviews can provide you with entertaining and informative content. Even if you don’t have an elaborate script. Interviewing a well-known person is excellent for boosting your brand.
Behind the scenes of an event
In the event that your company is organizing an event, or you are invited to one, you can start a broadcast so that your viewers feel part of the experience. Let see the preparations, the activities that take place or some moments on stage. You can too broadcast the event liveor just the most exciting parts of it.
Give the scoop on a new product
The secret behind this concept is generate expectation. You need to get the attention of your audience so that they are interested in what you have to say. Use the rest of for promote the launch of your new product. As for the broadcast, it shows in great detail the characteristics of the product and its name.
Run contests, lotteries or challenges
Interactive activities are one of the best ways to find out how interested your audience is in your brand. You can use the broadcasts to explain the guidelines of the activity, or to give relevant information. You can even offer a prize for those who complete the task. If you can’t afford it, you always have the option to seek sponsorship and mutually benefit.
Create a live show
One of the biggest advantages of live broadcasts is that its purpose can be anything. You can even develop a weekly or daily program to interact with the audience, discuss news and explore the latest trends. You just have to choose a specific time of the day, preferably when there is more activity.
List of the best programs and tools to make better videos on Facebook Live that you should know
The experience of being part of a broadcast live is only comparable to attending a live event. That’s why no need to skimp on production.
Next, we leave you a list of the best programs and tools to make better videos on Facebook Live that you should know and try:
OBS STUDIO
If it’s about popularity, is one of the best-known streaming programs. It is an open source software that allows you to share the screen, make recordings, connect an external camera and mix different sources for the same transmission. The program can link with platforms like YouTube and Facebook.
Streamlabs OBS
Developed in 2014, and acquired by Logitech in 2019, streamlabs represents the main competition of OBS Studio. This desktop program is available for both Windows and MacOS. It also has an Android App. It also allows you to configure the broadcast to link it with the Facebook Live platformand make a better broadcast.
Streamyard
The software Streamyard It is a fairly versatile medium for live broadcasts. Its great particularity is that it allows you to connect with different social networks to broadcast from multiple platforms. Streamyard can connect with , Twitch, , among other networks. It has a free version that does not have a time limit, but does have a watermark.
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