The podcasts consist of a series of episodes recorded in audio format which are broadcast online. Which, in view of the infoxication generated in the digital environment, they have become the most effective channel to highlight certain content from the rest.
Basically, this is because, audio marketing has managed to revolutionize the digital market, thanks to the behavior and requirements of consumers today. Well, listen to content in audio format It is much more practical than spending time reading.
As a consequence, companies have adopted this new format. But, beyond knowing how to bring to life, record and edit a podcast, it is essential to know which services allow you to distribute and share it with the rest of the world. Therefore, in this post, we will mention the best platforms to do it.
What are the benefits of podcasting for brands and companies?
As we indicated at the beginning of the post, a podcast is defined as a collection of audio files that are produced in MP3 format and, periodically, they are delivered to subscribers automatically. In this way, as it is a different option from the more conventional ones, they stand out as a totally extraordinary marketing resource to generate quality traffic and recurring income.
This is basically because, today, most people prefer listen to audio in podcast format, instead of consuming the content through text, for instance. Which encompasses a reality that has directed content producers towards a new market opportunity.
Due to the increase in podcast audiencethe emergence of platforms that distribute this content and investments in the area, are estimated as optimal indicators to start a podcast strategy. That is why, if you do not want to go unnoticed on the Internet and, despite your efforts, your online presence is like a needle in a haystack; It is recommended that you start doing podcasting in order to improve the recognition of your business.
Assessing that, from said audio format, you can obtain the following benefits:
- Easy to build your brand: Since, it helps you convey who you are, what you do, what you can offer, what your projects are, etc. Thus, people will have a better image of your business on digital platforms.
- Allows you to retain your audience: If you turn this format into an indispensable material for your public, in a short time, it will become a fundamental element, so that they are aware of your company. With this, you can get much closer to your community to build loyalty.
- It is ideal for : By nature, the same podcast hosting platforms manage to guarantee an improvement in the organic positioning of your brand or company. This, without the need to make arduous efforts.
- It is effective for a good positioning in your sector: This means that if you choose to create eye-catching material in podcast format, it will be easier to become a reference in your sector. In this way, you can enhance the image of your company and optimize its reputation.
- Guarantees great money savings: By default, producing a podcast is much cheaper than producing other formats, such as video. Therefore, it is an excellent alternative to improve the reputation of your company without having to invest large amounts of money.
- Increase the conversion rate: Another benefit of great interest when doing podcasting in a business environment is that they increase the conversion rate, thanks to the fact that they provide remarkable confidence to customers or consumers due to their most human ingredient (that is, the voice).
- offer portability: Since, as the podcast is a mobile format, they can be downloaded and listened to at any time on smartphones, tablets, MP3 players, etc. Which encourages the interest of consumers because they can enjoy them from anywhere and while doing any other action (cooking, driving, jogging, etc.).
- It is an audio format that has a very long life: In other words, it refers to content that does not expire and can be recovered at any time. In this way, your brand or company will not lose validity and will be able to continue capturing the attention of your potential audience over time.
List of the main platforms to upload podcasts and reach more people with your episodes
Given the benefits of podcasting, you will of course be interested in implement this online marketing strategy in your business. In such a case, beyond covering the main technical aspects during recording and editing, it is important to know how to post such content to reach more listeners and get numerous views.
Which is why, below, we present you with 15 ideal services for uploading podcasts:
iVoox.com
It consists of a platform of Spanish origin that, at present, is one of the most widely used services when it comes to podcasting. Thus, given that it has an extensive catalog of content in Spanish, it benefits both Hispanic listeners and content creators in Spanish, because is a directory in which it will be easier to stand out in consumer searches.
In addition to this, iVoox stands out as an application that offers a free plan for users who post content in Spanish. Thus, said plan can be used by any business, thanks to the fact that has no transfer or storage limit (you can upload all the episodes you want) and, in addition, its community and its statistics follow the IAB recommendations.
Therefore, iVoox is ideal for knowing how many people are actually downloading the episodes, where on the planet, and from what source. On the other hand, as to deliver the advantages of its free plan, it adds visual ads and audio advertising, brands or companies also they can pay their pro plan that costs 2.49 euros monthly. Thus, in addition to avoiding advertising, it increases the possibility of duration of each episode.
simplecast.com
Today, this is classified as one of the most powerful podcast hosting platforms around. Since, it has a player that has been approved by millions of listeners worldwide and This is a great incentive for them to listen to your content. On top of that, it allows you to acquire detailed analytics to get to know your audience more closely and optimize your strategy to the highest possible level.
For its part, Simplecast provides some paid plans that guarantee many more features. One of them is priced at around 15 euro per month for more analytics, a dedicated website, the ability for multiple users to manage your podcast, as well as unlimited uploads and more options. While, payable almost 29 eurosprovides much more customization, the possibility to use a custom domainget advanced analytics, achieve 50,000 monthly downloads, etc.
buzzsprout.com
Specifically, it is a service that has been designed to facilitate the preparation of simple podcasting, but not limited. Therefore, it is estimated as one of the best solutions for distribute and publish your podcast episodesat the same time that you make sure to acquire more plays and expand the coverage of your listeners because it allows you to get your podcast in directories like Apple Podcasts, Spotify, Google Podcasts, Stitcher, iHeart Radio, TuneIn, Alexa, Overcast, PocketCasts, etc.
Also, by design, lets you spend more time creating content than juggling uploads. Among its characteristics of greatest interest, we find that it provides mastery of magic so that all your episodes sound perfect. Apart of this, features added transcription integrationhas a text editor for show notes.
He runs an affiliate marketing for his Buzzsprout site with which helps you earn money and provides a novel embed player. Regarding its cost, we highlight that, provides a completely free plan which only reveals one limitation: your episodes are deleted after 90 days have passed on the platform. Nevertheless, this can be avoided by canceling a payment plan (Buzzsprout offers several of them that start as low as $10 per month.)
Transistor.fm
Is about a podcast hosting and analytics platform which, mainly, is focused on brands to cooperate in their recognition and expansion in the digital environment. Likewise, it is an ideal service for all those users who are they serious about podcasting.
In this sense, allows you to include and manage different team members (either publishers, producers, etc.) to achieve better results. As if that were not enough, you can present as many different programs as you want and it allows you to obtain numerous statistics to improve your strategy. Even, has a private podcasting feature that allows you to create public and more intimate podcasts under the same account, no need to pay for a new hosting plan.
However, it should be noted that the storage offered by Transistor is unlimitedits bandwidth goes from 10K reproductions/month and thus, it is distinguished as a platform suitable for multiple shows. Regarding its price, we note that it starts from the 16 euros per month for 10,000 downloads during that time. But, in case you require more of it, just like increasing team members, you will be able to access a higher level.
mixcloud.com
This is a well-known British platform that allows listen to and distribute radio shows, DJ mixes and podcasts, which are collaborated by their registered users. In this way, it stands out as one of the oldest apps in terms of podcasting and that is why podcasts as famous and popular as StuffYouShouldKnow and The Joe Rogan Experience use this service to host and distribute their episodes.
In order for users to start their Mixcloud experience, first of all, they have to choose one of their two available plans. The first of them is the basic or free solution that has no limitation regarding uploads or listening and It is considered sufficient for those looking to get started in the world of podcasting. Whereas, it offers a pro plan that it costs 4 euros per month and it is free of ads, it allows you to obtain complete statistics, as well as schedule uploads, highlight certain content, etc.
castos.com
Make reference to another one of the best podcast hosting sites that are available at this moment, both for private users and also for brands and companies that want to stand out through this audio format. which, provides a 14-day free trial and it has a premium plan that has a cost of 16 euros per month.
Thus, if you choose to pay for the premium plan on the Castos platform, you will have an upload volume and download bandwidth totally unlimited and you can even enjoy an excellent player…
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